I became a start-up founder in my early 20s, successfully building a digital market research firm to the point of acquisition 10 years later. Now from my perspective as entrepreneur and Psychology PhD I write about what I’ve learnt during that time, both personally and professionally. I’m also open to a select number of investment and advisory projects with start-ups that I find interesting and meaningful.My latest project is a book on the powerful, but often unconscious, effect of the status quo in our lives. Sign up to my newsletter to receive updates and extracts from the book before the release at the end of 2024 https://henkpretorius.carrd.co/#book.