Henk Van Der Werf Email & Phone Number

Hedel, Ge, Nl

Heerewaarden, Gelderland, Netherlands

Heerewaarden

As Managing Director of Jobe Sports I'm responsible for all activities of the 75+ employees companies. With Jobe Sports we hit a wide range of business activities: product development, purchase, manufacturing, B2B sales in all continents, B2C sales in Europe, warehousing (bonded, LDC, DC), worldwide Marketing (off- and online), finance, various business entities and so on. Some achievement highlights:- Reorganized Company (structure and process)- Introduced Company Fundamentals - Introduced Management Fundamentals- Working by 5-year business plan (continuously updating)- Realized extreme growth in turnover and ebitda

As Product & Purchase Manager of Jobe Sports I was responsible for the complete product process of the Jobe range. In this job I was the head of three different departments: Graphic Design (5 employees), Product Development (4 employees) and Purchase (2 employees). These departments work together very closely to make sure that we create the best and most unique watersports product on the market and to have the right numbers on the right moments in stock…. My day job was to make sure that all my team members are working in the right directions. I determined the strategies of these departments and created a clear vision, mission and goals! I continuously talked with them about this strategy so everyone was aware of the direction any time. I tried to give my employees as much freedom as possible, but when necessary I correct them on their daily tasks as well.Besides managing these departments I’m a member of our Management Team and I support/advise our company owners and our general director with their strategic activities.Some achievements:- Creating and introducing new supplier strategy- Re-organized purchased department

In this job I was the manager of three different departments: Marketing (7 employees), Graphic Design (4 employees) and Product Development (4 employees). We called these departments together “The Brand Team”. With these departments, we tried to raise the overall value of the Jobe Brand. I also had the task to train and educate an upcoming management talent. This was the first time for me and it was a great experience. It’s so satisfying to see one of your team members grow in a direction that allows her to replace your position… The Multiplier effect!Some achievements:- Educate and train a manager- Introducing Brand Books instead of Product Guides- Introducing Dealer Books instead of Product Guides- Create a new assortment vision- Changing Product Time Line- Introducing more unity in Product Line

In this job, I was the manager of two departments: the Marketing Department (5 employees) and the Design Department (4 employees). I was a member of our Management Team and I supported our team of Directors with their strategic management. Some achievements:- Implementing Brand Differentiation Strategy (worldwide)- Developing B2B Marketing Structure- Restructuring Marketing and Sales funnel- Restructuring Design Department- Changing Design Timeline- Reformulating Design Vision General- Formulating Design Vision per Product Group

My second step in my career at Jobe was becoming the Marketing Manager. In the beginning, it was a pretty small department (2 employees) but my responsibilities were huge in proportion to my age and experience. Because of the small size of the department, I was able to learn the key elements of managing and coaching in small steps. I got the freedom to implement renewals and I was part of the management team. In the course of the next years the department became bigger (4 employees) and so did my responsibilities. I also became closely involved with our team of directors to advise them in their strategic management. Some achievements:- Implementing a logo change- Implementing a logo policy- Creating and implementing a strategic marketing plan- Creating and implementing E-Commerce strategy (worldwide)- Launching various websites- Creating and implementing Social Media strategy (worldwide)- Creating and implementing Athlete strategy (worldwide)- Creating and implementing various worldwide Marketing Campaigns (incl events, adverts, flyers, etc.)- Creating an Distributor Marketing Plan which was implemented in more than 35 countries

As a Marketeer of the Jobe brand I combined my study (SBRM) with a job at the Marketing Department. During these two years I’ve gained a lot of marketing experience besides working on my final essay. I was able to discover my business qualities and made some decisions about my future career. As from that moment, I knew that strategy was my destiny! I became passionate about strategy and noticed that I was quite good in this as well. My essay was all about the Jobe brand. I’ve wrote a Jobe Brand Design plan to give the Jobe brand the required DNA and a certain soul. In this essay I’ve created brand values and I’ve developed strategies to achieve the goals. I’ve finished my essay very successfully and it got nominated for a very prestigious award: “Randstad Scriptie Prijs”. Unfortunately I didn’t end up first but I did received a great reward: graduating with a 9!

Orange Alpha is an international holding that owns several companies, brands and real estate . As the Marketing Manager of this holding, it was my task to take care of branding and positioning of this holding.Some achievements:- Restructuring of holding’s main activities- Creating and implementing E-Commerce strategy

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