Henna Heusala Email & Phone Number

Member of the Scandinavian management team.

Espoo, Southern Finland, Finland

Responsibility for Sirowa Finland cosmetics and pharma division across all operations including sales, P&L and people management.

Espoo, Southern Finland, Finland

Responsibility for Sirowa Finland cosmetics division (Boss, Max Factor, Hermes, Adidas + 44 more internationally well known brands) across all operations including sales, P&L and people management. • Creating strategy and vision for the cosmetics department• Setting yearly sales targets and P/L budgets• Negotiating contracts between Sirowa Finland / principles and clients• New business development (strategy, negotiations, contracts)• Team leadershipSIROWA Finland… Show more Responsibility for Sirowa Finland cosmetics division (Boss, Max Factor, Hermes, Adidas + 44 more internationally well known brands) across all operations including sales, P&L and people management. • Creating strategy and vision for the cosmetics department• Setting yearly sales targets and P/L budgets• Negotiating contracts between Sirowa Finland / principles and clients• New business development (strategy, negotiations, contracts)• Team leadershipSIROWA Finland Ltd Oy is a distributor within the field of cosmetics and pharmaceutical products in Finland. We import, sell and market internationally known brands and products. SIROWA Finland has a dedicated and experienced team of 50 people to support our operations. Our office is located in Otaniemi, Espoo. SIROWA Finland is part of the German owned SIROWA Group, which is a leading company within the field of cosmetics.Our Cosmetics division provides consumer and luxury brand management and distribution for fragrances, colour cosmetics and skincare in the Finnish market. We are a trusted business partner, and we closely co-operate with internationally renowned companies of which Shiseido Group, Coty Inc., and Puig are the largest. We represent the total of 47 brands such as Boss, Calvin Klein, Max Factor, Rimmel, Shiseido, Hermes, Bvlgari, Paco Rabanne, Gucci, Dolce & Gabbana etc. Show less

Espoo

Sales and marketing responsibility of Cosmetics and Selective Perfumes division. • Creating sales and marketing strategy for the cosmetics department• Budget responsibility for sales and marketing activities• Contract negotiations between principles and clients• Team leadership

Responsibility of in-store experience across all channels• Vision and strategy for in-store presence and experience across whole brand portfolio• Budget responsibility and negotiations with principles• Team leadership

Helsinki, Finland

• Taking breath and getting to know my two sons while contributing to my husband’s business• Tasks varying from cleaning to executing advertising campaigns and TV broadcasts

Espoo, Finland

Achievements• Head of global program for studies within consumer insights and e-commerceo Developed a global program which resulted in positive attention by Nokia Leadership Team lead by Stephen Elop o Planned and implemented several surveys to improve customer satisfactiono Evaluated data and integrated key findings into business plans to ensure more rewarding shopping experience. Data was used by various Nokia internal organizations including Nokia Leadership Teamo Created… Show more Achievements• Head of global program for studies within consumer insights and e-commerceo Developed a global program which resulted in positive attention by Nokia Leadership Team lead by Stephen Elop o Planned and implemented several surveys to improve customer satisfactiono Evaluated data and integrated key findings into business plans to ensure more rewarding shopping experience. Data was used by various Nokia internal organizations including Nokia Leadership Teamo Created processes for evaluating consumer insights together with purchase and visual experience to enhance shopper journey Show less

Espoo, Finland

Responsibility of global retail concept development and implementation. • Concept comprising of financial data analysis, consumer experience journey, sales staff training management, in-store management, consumer and retailer value proposition, demand creation• Piloted the concept before roll-out to 11 countries

Espoo, Finland

Implemented retail concept for Central Europe• Concept comprising of sell-out data management & analysis, launch planning, furniture vendor management, in-store management, contract creation, infotainment system deployment• Managed Nokia Store deployments in Central Europe• Created common processes with Global Retail Marketing

Espoo, Finland

Comprehensive responsibility for the development and implementation of Finland's largest cosmetic brand's domestic and international in-store marketing strategies and design• Planned, designed and purchased point-of-sale materials• Managed in-store marketing project from creative briefing to concept approval and execution• Conducted several successful product launches and promotional activities with the marketing team• Coordinated, in conjunction with the Export Division… Show more Comprehensive responsibility for the development and implementation of Finland's largest cosmetic brand's domestic and international in-store marketing strategies and design• Planned, designed and purchased point-of-sale materials• Managed in-store marketing project from creative briefing to concept approval and execution• Conducted several successful product launches and promotional activities with the marketing team• Coordinated, in conjunction with the Export Division, product introduction and expansion in over twenty (20) countries Show less

Espoo, Finland

Comprehensive responsibility for the development and implementation of Lumene brand strategy in Finland and in the export countries.• Unification and development of marketing communications at all levels, global brand management• Managerial position at the brand organization (product managers, marketing coordinators and training team)• Coordination of product development and international marketing planning processes• Planning and implementing sales and marketing activities with… Show more Comprehensive responsibility for the development and implementation of Lumene brand strategy in Finland and in the export countries.• Unification and development of marketing communications at all levels, global brand management• Managerial position at the brand organization (product managers, marketing coordinators and training team)• Coordination of product development and international marketing planning processes• Planning and implementing sales and marketing activities with domestic and international sales teams• Budget responsibility, emphasis on marketing activities Show less

Master Of Business Administration (Mba), International Business/Trade/Commerce

Studies In Marketing Management, Advertising, Communication, Pr, International Marketing

Studies In Economy And Austrian / German Culture. Intensive German Language Program, Economics

Bachelor Of Business Administration (Bba), International Business/Trade/Commerce

High School, Regular/General High School/Secondary Diploma Program