Henna Mohnani Email and Phone Number

- Managing a team of people in the marketing and data departments to ensure everyone contributes to the highest level- Working with the Dubai Chamber of Commerce to bring out the annual Dubai Commercial Directory (online and offline) - Increased website traffic of atninfo.com by 20% and app traffic by 15% in one year by improving content creation and management, conceptualizing website redesigning and adopting a SEO friendly website- Improvement in the organic search results of atninfo.com by 10% in 6 months- Managing the Below-the-line (BTL) marketing activities such as Email Marketing, SMS Marketing, Online advertising, Website designing and development, both internal and external to the organization- Business Development with a wide variety of clients in the technology, education and media space

- Strategized a launch plan for Tube Nav in London (London's first fully interactive tube map)- Created a complete 360-degree marketing plan, which included both BTL and ATL marketing strategies- Suggested an extensive student marketing plan since London is a big hub for school and university students- Presented a feasibility plan to the Consulting team at the Ernst & Young head office in Canary Wharf, London

- Responsible to launch the Lipton Fresh Brewed Iced Tea project in 2014- Communicating with the global team to ensure activities are in line with brand guidelines - Managing the project from both the Brand Development and Brand Building sides of marketing - Coordinating activities amongst marketing, sales, supply chain and R&D teams - Maintaining project schedules and trackers to ensure the project tasks run smoothly

- Leading the launch of the Knorr Chicken Stock activation campaign - Formulating ideas for Gulfood 2014 - Developing marketing concept and tools for the Hellmann’s Real Mayonnaise launch - Managing an internal branding workshop - Providing content for the UFS internal and external newsletter - Working with the global agency to build the UFS Arabia website

- UFS Brand Campaign “Masters of Time” * Putting together marketing branded material * Developing digital content for the website * Coordinating with advertising agencies * Assisting in photo shoots of the chefs - Working on selling stories for the recent product launches - Formulating ideas for exhibition displays - Sourcing images and editing recipes for the UFS website

- Be the face of the IBC at the American University in Dubai- Recruiting girls to attend the conference in Boston in October - Promoting the IBC through social mediums, email and word of mouth- Blogging about women business ideas, entrepreneurship skills, events- Hosting events on campus to promote this program

Tutored subjects such as:- Developmental Mathematics I- Developmental Mathematics II- Introduction to Business statistics- Entrepreneurship- Strategic Management- International Marketing

Worked under the guidance of Assistant Marketing Communications professor, Dr. Sara KamalTasks included:- Formatting research paper references- Conducting interviews of advertising professionals in Dubai on the topic of Ethics- Analyzing Clio Award winning campaigns such as ‘Pepsi Bottle Lights’ and ‘Absolut Blank’

Building of consumer connect and engagement plans for the Unilever Gulf portfolio at three levels:- Asian MarketFormulating both ATL and BTL marketing strategies after considering the media consumption habits and the daily routines of the Asian population - UniversitiesDeveloping a university activation blueprint for Unilever gulf across its brands while evaluating the long time properties in universities.- Building brands in storeRecommending a blueprint for building Unilever personal care brands in store, while closely working with the Trade and Category Management team.