Henri Masson Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Achievement: Triple digit growth of the e-retail channel, ahead of national online liquor average of 80%- Management of the entire channel growth strategy with direct account management of multi-million dollar customers Coles Direct (Online), Jimmy Brings, Shorty’s Liquor and BoozeBud.- Built the business’s 5 year plan for e-retail to grow the channel from 6% to 25% of total businessReporting monthly performance of the channel to local MD and Regional Directors- Measuring e-retail activations ROI to ensure all A&P investments are optimized. Ex: executed a 5x net profit ROI in World Whisky Day virtual event. - Leading GLOBAL best practice in e-Retail Joint Business Planning achieving YOY sales and margin growth. - Active role in the taskforce that developed the eBay business case and led the commercial negotiations- Created and currently leading the LVMH Digital & e-Business Community - 40 members and growing across Dior, Tiffany & Co., Louis Vuitton, Bvlgari and more. - Active member of MH’s global mentoring program – currently mentoring Hong Kong’s Corporate Manager - Coaching 5 pure-player account managers during JBP process and throughout the year.- Rated best supplier for e-retail in Advantage Liquor Survey 2019

London, United Kingdom

- Project Management: led 4 major Digital Campaign Evaluations involving 30 different international markets and over 80 different overseas contacts- Consulting: building a story with all the insights gathered and tailoring power point presentations to display relevant insights to ensure maximum impact of the recommendations – Identified expansion markets for Ballantine’s Boiler Room Events as well as digital channel investment gaps hindering growth. - Data Hygiene & Analytics: Audited hundreds of thousands of excel data lines collected from markets, Facebook Business Manager and social listening tools to then build data cubes. Finding correlations and insights and displaying them visually for a marketing audience.- Digital Transformation: Helped brand teams set a digital campaign KPI framework and Pro-actively accelerated CBL’s digital transformation process by leveraging and influencing headquarter resources to build fully integrated dashboards using Microsoft Power BI

Sydney, Australia

Achievement: Ranging of Martell with a meaningful category story for Cognac- Building a visual and concise category story to provide the National Account Managers andNational Business Managers with ranging opportunities to present back to the retailer during Range Review and JBP process - Supporting Brand Managers during Brand Planning in building visually impactful slides and shaping an ambitious strategy with meaningful insights from Aztec/Nielsen scan data and Maestria- Providing market insights around the business’s commercial performance from a retailer and brand lens for the Finance Department – liaising with the Finance Director reporting Month/Quarter End to the CEO- Dealing with the Global Pricing Senior Manager from Pernod-Ricard Headquarters challenging our Market on brand profitability and pricing- Pro-actively prospecting, pitching and managing third-party data providers to fulfil the business’s data requirements allowing me to increase the depth and range of my story-telling- Managing internal data and developing visualization tools used by the whole of PRA- Training employees of all levels on data platforms and how to tailor it to their needs

Sydney Area, Australia

Achievement: Helped a global multi-billion company gain market shares with reccomendations on a new optimal pack size and better customer targeting.- Managing client expectations by concisely articulating essential requirements- Planning reports and coordinating analysts- Upselling further consulting services after report delivery- Delivering customer insights using effective data visualisation and breakdown- Creating automated data templates using advanced excel formulas

Région De Sydney, Australie

Achievement: Re-signed a key cash-driving partner that challenged security encryption levels to void contract- Warm calling and lead generation- Negotiating sales with C-level IT executives - Maintaining relationships and managing partner and client accounts in person, via email or telephone- Developping business opportunities through market research- Leveraging analytical skills to better target businesses to prospect

Spanish to English and French translations. SEO blog post publishing for a Marbella-based (Spain) luxury real estate agency, Aqua Estates ( http://aquaestates.com/ ) .

Région De Montréal, Canada

Strengthening customer loyalty by understanding consumer behaviour and needs in order to develop the partner's (Metro Canada - food retailer) mobile application for targeted marketing campaigns.Achievement: Carried out an online media development project from start to finish in tandem with the Digital manager.- Used cross analysis of raw customer data to personalise retail web offers in order to better target customers. - Generated a roadmap to develop promotional offers in the provinces of Quebec and Ontario.

Région De Marseille, France

Beirut

Corporate and Private banking.

Bachelor'S With Honours, Business And Management

Grado En Administración Y Dirección De Empresas, Business And Management

Exchange student.