Opexi operates the Professional Secrets (PS) brand.Opexi designs, develops and manufactures kitchen products for the home chef. My role includes acquiring new and developing existing retailers. A high presence is created through sales and cooking events, which leads to increased brand awareness and a natural destination for the home chef.I am responsible for the company's private label development with external customers.Member of the management teamKEY COMPETENCES- Market strategy- Multi and Omni channel strategy- Sales strategy- Concepts-Leadership-supplier negotiation-Private label (EMV)

Manufacture and sell products for the set table.Operationally responsible for running the business to retail, HORECA.KEY COMPETENCES-Sales-Private label

Operationally responsible for Norway, Sweden and Online.Lead, operate and develop the business in store and online.Develop and implement the omni channel strategy.Part of the management team.-Sales strategy omni-channel-Central plan of sales & marketing and campaigns-Business development-Acquisition / divestment of store-Leadership-Franchise

As marketing and e-commerce manager and project manager for Arken Zoo's online initiative procurement/selection of the technical platform. Executing the marketing and activity plan and supporting other areas in the matrix organisation.Conceptualising and launching own brands.Contributed to an increase in store sales from SEK 380 million to SEK 460 million during the period 2011-2012.Member of the management team

As marketing and e-commerce manager and project manager for Arken Zoo's online initiative procurement/selection of the technical platform. Executing the marketing and activity plan and supporting other areas in the matrix organisation.Conceptualising and launching own brands.Contributed to an increase in store sales from SEK 380 million to SEK 460 million during the period 2011-2012.Member of the management team

As a senior brand strategic leader, I helped companies clarify and strengthen their position in existing and new markets to achieve a strong financial position. I worked primarily with companies in the pharmaceutical, biotechnology, vaccine and dental sectors. Case study- Renewal of the brand Sanofi Pasteur MSD Sverige AB and launch of the cervical vaccine Gardasil in Sweden.- Development of the Dentalkompaniet brand- Development and positioning of the Clinical Trials department (Medilab)KEY COMPETENCES-Brand strategy-Graphic production (Print/Web)-Sales-Concept

UT BarVdHotel Östersund, Restaurant Gustaf III (PIUM -koncernen) Head of restaurant business & entertainmentFirst Hotels/First RestaurantsHead of unitOperakällaren / Stallmästaregården (Nobis-koncernen)Executive chef / House manager Erik Lallerstedt restaurant groupFood & Beverage managerLe Chablis, Novotel, Scandic Hotels, Brasserie Lipp, Hotell Uddevalla, SAS Aveny GBG….Chef and Executive chef

Stallmästaregården - Executive chefOperakällaren - Executive chefStallmästaregården - House manager