Henrieke Van Praag-Pol Email & Phone Number

Apeldoorn, Gelderland, Netherlands

Zwolle Area, Netherlands

Euroma develops flavour solutions based on herbs and spices as a leading partner to the international food industry. In collaboration with Category Innovation Managers, R&D, Sales, the Board of Directors and various internal stakeholders, I developed and published content for internal & external communication purposes on the basis of a joint marketing and content strategy.Responsibilities:• Develop and implement a corporate content strategy • Set up and realise a year-round… Show more Euroma develops flavour solutions based on herbs and spices as a leading partner to the international food industry. In collaboration with Category Innovation Managers, R&D, Sales, the Board of Directors and various internal stakeholders, I developed and published content for internal & external communication purposes on the basis of a joint marketing and content strategy.Responsibilities:• Develop and implement a corporate content strategy • Set up and realise a year-round communications plan in line with the corporate and commercial strategy • Safeguard corporate identity and its consistent application• Initiate and organise customer communications and activation • Organise and co-ordinate exhibitions and customer events • Initiate and develop internal communications• Contribute to issues management with internal and external (crisis) communications • Collaborate with external agencies and creative partners Show less

Deventer

Responsibilities: - Develop value propositions and brand positioning- Guard brand identity and consistency- Support concepting and product launches- Develop and implement integrated, cross-media internal & external communications to strengthen brand awareness and thought leadership- Collaborate with Product Management, R&D and technical specialists to transfer knowledge into relevant content for specific customer segments- Serve and support subsidiaries / operating… Show more Responsibilities: - Develop value propositions and brand positioning- Guard brand identity and consistency- Support concepting and product launches- Develop and implement integrated, cross-media internal & external communications to strengthen brand awareness and thought leadership- Collaborate with Product Management, R&D and technical specialists to transfer knowledge into relevant content for specific customer segments- Serve and support subsidiaries / operating companies with campaigns, content and events- Organise exhibitions and events for customers and stakeholders- Set up and co-ordinate (paid, earned) publications in trade media- Briefing of and partnering with communications & PR agencies, creative partners (video, photography, copywriting) Show less

Deventer

Responsibilities:• Global brand positioning • Develop integrated marketing communications strategy• Develop content and launch plans, to enlarge brand leadership and end user engagement in main markets• Implement campaigns and promotional activities• Define and monitor KPIs• Event management• Lead the Marketing Communications team (until January 2014)• Maintain internal relations with product management, sales, R&D and subsidiary companies• Maintain external… Show more Responsibilities:• Global brand positioning • Develop integrated marketing communications strategy• Develop content and launch plans, to enlarge brand leadership and end user engagement in main markets• Implement campaigns and promotional activities• Define and monitor KPIs• Event management• Lead the Marketing Communications team (until January 2014)• Maintain internal relations with product management, sales, R&D and subsidiary companies• Maintain external relations with distributors, industry partners and trade media• Briefing to communications agencies and creative partners Show less

Main tasks and responsibilities:• lead communications in and outside the organisation, through the company visual guidelines, intranet publications, presentations, website, press releases.• build relationships with Management, TNI Communications Network, Sales, R&D, external agencies and trade press.• set up integrated promotion plans to support product launches. • formulate international branding strategy.• media planning: advertising and free publicity.• trademark… Show more Main tasks and responsibilities:• lead communications in and outside the organisation, through the company visual guidelines, intranet publications, presentations, website, press releases.• build relationships with Management, TNI Communications Network, Sales, R&D, external agencies and trade press.• set up integrated promotion plans to support product launches. • formulate international branding strategy.• media planning: advertising and free publicity.• trademark registration.• co-ordination of international exhibitions. Show less

Agri Vision is the biennial international food and agribusiness conference organised to provide a platform for discussion at a strategic level on current and future concerns in the animal feed-to-food chain

Post Bachelor, Content Marketing & Cross Media

Bachelor, Communications

Directiesecretaresse

Havo

Education record

Education record