Henrietta Broadway Email & Phone Number

Greater London, England, United Kingdom

I specialize in digital transformations designed to fuel audience growth, revenue growth, increased consumer engagement, and expanded data records for omni-channel digital marketing.Key Responsibilities:- Capture business requirements and create actionable use case specifications.- Lead CDP vendor discovery projects and assessment workshops.- Develop functional requirements and data collection strategies, collaborating across teams to bridge data gaps.- Design and document customer journeys, platform integrations, and data requirements.- Oversee the technical integration of channels (email, push, social, and paid media) and craft audience strategies for a multi-channel marketing mix.- Standardise templates and processes for data specifications, functional requirements, use case validations, training, and user adoption.- Responsible for delivering annual revenue targets of up to £1.8million- Line Manager & CoachAchievements:- Proven track record in business development and building high-performing teams.- Delivered significant value in FMCG, luxury retail, subscriptions, and e-commerce sectors.- Fostered collaboration among data, marketing, and creative teams to develop omni-channel marketing strategies aligned with commercial objectives.- Successfully united internal and external teams to create cohesive digital experiences.I am passionate about leveraging data-driven insights and innovative marketing tactics to achieve outstanding results for my clients.CDP Platform Certificates: Bloomreach, Blueconic

Greater London, England, United Kingdom

I led strategic initiatives to drive online sales growth, enhance customer engagement, and optimise the overall digital shopping experience.Key Responsibilities:- Developed and executed comprehensive e-commerce strategies to boost online revenue and market presence.- Managed end-to-end e-commerce operations, including product listing, pricing, promotions, and inventory management.- Analysed customer data to identify trends and insights, informing marketing strategies and product recommendations.- Implemented SEO, Organic and Paid digital marketing tactics to increase site traffic and conversion rates.- Collaborated with cross-functional teams, including marketing, IT, and customer service, to ensure a seamless online customer experience.- Led A/B testing and optimisation efforts to improve website performance and user experience.- Monitored and reported on key performance metrics, providing actionable insights to senior leadership.Achievements:- Achieved growth in online sales year-on-year through targeted marketing campaigns and optimisation initiatives.- Successfully launched multiple high-impact digital marketing campaigns that significantly increased customer acquisition and retention.- Enhanced website usability and navigation, resulting in improved customer satisfaction and lower bounce rates.- Developed and implemented a robust analytics framework to track and measure e-commerce performance, leading to data-driven decision-making.- Strengthened partnerships with third-party vendors and platforms, expanding the reach and capabilities of the e-commerce business.My role was pivotal in transforming the digital sales channel and delivering exceptional value to both customers and the business.

Greater London, England, United Kingdom

I supported the development and execution of digital marketing strategies aimed at enhancing brand awareness, engagement, and conversion rates.Key Responsibilities:- Assisted in the planning and implementation of digital marketing campaigns across various channels, including email, social media, and search engines.- Created and scheduled content for social media platforms, ensuring alignment with brand guidelines and marketing objectives.- Conducted keyword research and supported SEO initiatives to improve website visibility and organic search rankings.- Monitored and analysed campaign performance metrics, providing insights and recommendations for optimisation.- Managed email marketing campaigns, including designing templates, segmenting audiences, and tracking open and click-through rates.- Collaborated with design and content teams to produce engaging and on-brand marketing materials.- Assisted in the management of paid advertising campaigns, including PPC and display ads, to drive traffic and conversions.- Supported the execution of A/B tests to refine and enhance marketing strategies and tactics.Achievements:- Contributed to increased social media engagement through creative content and targeted strategies.- Played a key role in improving email campaign performance, resulting in higher open and click-through rates.- Assisted in the successful launch of several digital marketing campaigns that boosted brand visibility and customer acquisition.- Enhanced website SEO, leading to improved organic search rankings and increased traffic.- Developed detailed reports and dashboards to track and analyze campaign performance, aiding in data-driven decision-making.I developed a strong foundation in digital marketing principles and played an integral role in the execution of effective marketing strategies.

Ba Honours, Fashion Merchandise Management And Brand Direction

Data Science, Pass

Activities and Societies:

Fashion Journalism & Media Communications, Pass

Diploma, Fashion In France, Pass