Managing ecommerce, paid media, email marketing and affiliate management. Managing the digital budget and forecasting, strategizing digital calendars, acquiring new customers, and managing a dynamic team of in-house professionals and freelancers to drive impactful marketing campaigns.

Vinni Agency is a London-based agency specialising in growth marketing for D2C e-commerce fashion, beauty and lifestyle brands. Our services include PPC, Paid Social, Email Marketing, SEO, Copywriting and Social Media Management.Clients include Circle of Style, Hyll Cycling, Blackhorse Lane Ateliers, Weleda, Handvaerk, Chinti & Parker, Lee Stafford, Imbue Curls and A New Tribe.

Managed all web content including imagery, design, product descriptions and blog. The improved user experience led to a decreased bounce rate of 49.6%. Drove performance on PPC, affiliates and paid social channels. This led to immediate sales via marketing equated to 15%. Set and ran campaigns for Singles Day, Christmas, Black Friday. In total, the traffic increased by 254% throughout my duration at Lula Laora. Established and managed the email marketing platform via Mailchimp and Shopify with an increase of subscribers by 97.8%. Weekly and monthly performance reporting of the site and correlated digital marketing activity, focusing on traffic, engagement, conversion and sales. Updated website policies and resolve any issues related to website usage, orders and shipping. In total increased sales via marketing and e-commerce efforts by 589%.

Consulted customers in menswear made-to-measure tailoring. Acquired new business through customer outreach and maintained relevant relationships, providing a luxury brand experience. Managing a tech-based menswear made-to-measure sales system.

Operated on and off-site SEO content such as press releases, guest blog posts and articles as such we increased Google rankings by 5%. Analysed results and create reports for the CEO to increase traffic to the website. This led to an increase of 21% in my duration there. Curated the womenswear campaign “Every Woman” for blogs, product descriptions, web copy, email marketing, promotional materials and social media. We had an increase of 34% of sales in that time period. This also led to the boost of the mailing list by 31% in three months due to the national marketing campaign. Also managed online content for sister brand, Somewhere In Between which increased traffic there by 10%. In my position at Pink Martini Collection, I developed an editorial calendar that improved our content process.

Directed successful SEO and link-building campaign to increase fashion website's credibility. Used digital content strategies to drive traffic to the site. Contributed to and edited department documents to improve their quality and organisation. Created engaging product descriptions, reflecting the unique brand voice and style standards.

Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google and Bing for key products terms for Pull Media. Produced original content for promotional advertisements and marketing materials. Coordinated art and graphics for digital marketing. Wrote off and on-site SEO content such as press releases, guest blog posts and informational articles. Designed, implemented and monitored web pages and sites for continuous improvements.

Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content from scratch. Employed web analytics to evaluate womenswear and accessories campaign and identify opportunities as well as key performance trends, as such we had an increase of traffic by 14%. Analysed monthly KPIs, applying data analytics to drive future strategic planning. Posted new content for products and managed the marketing and release calendars. Used InDesign, Photoshop and Illustrator to create images and layouts for projects.

Cultivated effective partnerships with marketing, sales and customer support staff. I secured a spot for Patricia Nicolas Jewellery for American VOGUE through partnership development outreach. Developed and implemented campaigns for email, online advertising, SEO, social media, homepages, press releases and direct mail. Created and edited blog posts to guarantee on brand, high content quality this led to an increase in traffic by 17%. Created engaging product descriptions for the jewellery brand. Identified new leads as a part of the team’s business development efforts. Photographed high-quality images for both print and Internet distribution, using photoshop and illustrator.

Translated contracts from Spanish and French to English. Assisted with administrative tasks to facilitate day-to-day life. Provided legal insight with an internal audit with Deloitte. Prepared letters, invoices and other documents as required. Worked with other internal departments (including sales, marketing and operations) to ensure the success of events.

Assisted in creation of pre-season marketing plans to support divisional strategies. Performed market analysis and researched the latest trends. Reviewed historical data and classified information to inform strategic campaign development.