ZCG is the first consulting firm founded by Generation Z. It supports corporations, ministries, and other leading stakeholders in politics and business to position themselves for the future through new strategic impulses, transformation and communication.As a Consultant for Strategy & Media, I assist a diverse range of clients on topics such as market entry, positioning, and strategic communication, from emerging startups to global market leaders.

Managed and developed the ad-space portfolio and digitalmarketing products with a focus on A.I.-driven performance marketing tools for one of Germany's leading media companies.Created product strategy, consulted for key accounts, analysed revenue streams data and trained sales teams; department-associated revenues growth outperformed themarket by more than 100% during tenure.Lead company-wide objectives and key results on video strategy, directing creation of company's first-ever longform video offerings.

Development and implementation of unique content concepts and strategies for what is now the largest online magazine for electronic music and club and festival culture in GSA.Initially responsible for leading a team of over 20 editors, overseeing the magazine's editorial signature and establishing day-to-day processes.From 2021 onwards, focus on expanding partnerships through the development and implementation of sponsored content offerings.

Coordinated all Online Marketing activities for New Horizons Festival 2019, achieving an attendance of over 80.000 people.Designed, carried out and monitored both content and performance marketing campaigns through Google, Meta, Mailchimp & others and coordinated external agencies, influencers and partners such as MasterCard and Flixbus.

Facilitated Product Lifecycle Management, Institutional Business Development and B2B-Marketing by integrating ESG-factors into active investment decisions and addressing institutional clients on benefits.