Henrik Baecklund Email and Phone Number
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Swedish business focused leader with 17 years of international luxury hospitality experience in various destinations such as China, Middle East and Sweden.Currently owning and managing Henx Hospitality Group AB (HHG), a luxury boutique hospitality group based in Stockholm, and operating in Dubai since February 2024.. Holds a Bachelor Degree (Honors) in International Hospitality Management from The Emirates Academy of Hospitality Management in Dubai, one of the top 10 hospitality schools in the world.Obtained experience in various F&B operations in different managerial positions in luxury 5 star hotels, governmental organisations and privately held F&B establishments.
Henx Hospitality Group Ab
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- henxhospitality.com
- Employees:
- 1
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Founder And CeoHenx Hospitality Group AbStockholm, Se -
Co-Owner & AdvisorArctic Roe Of Scandinavia Dec 2021 - PresentStockhomHenx Hospitality Group provides supportive expertise in terms of business development, events, sales and social media marketing for Sweden's only black caviar farm, Arctic Roe of Scandinavia (AROS).AROS produces the world’s most exclusive food item in accordance with the strictest regulations in the world.https://www.arcticroe.com/
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Founder & CeoHenx Hospitality Group Ab Oct 2019 - PresentStockholm County, Sweden– Owning/Managing and driving the business development of Henx Hospitality Group AB along with the COO related to our business focus within: Private, corporate, special events, hospitality consultancy (regionally and internationally), beverage consultancy, luxury foods import, staffing and headhunting and PR & Marketing.– Setting the long term business and marketing goals and KPI's for the company with calculated risks focusing on our key markets– Executing action plans and developing… Show more – Owning/Managing and driving the business development of Henx Hospitality Group AB along with the COO related to our business focus within: Private, corporate, special events, hospitality consultancy (regionally and internationally), beverage consultancy, luxury foods import, staffing and headhunting and PR & Marketing.– Setting the long term business and marketing goals and KPI's for the company with calculated risks focusing on our key markets– Executing action plans and developing innovating ideas and programs for the teams to adjust to for the best possible working environment and team spirit– Delegating tasks related to events, marketing, project management, administrative tasks and financial & economic tasks– Managing multiple (5x) social media accounts with full range delivery from creating content to setting long-term marketing strategies and analysis. In fields such as food & beverage and lifestyle & sports. Show less -
Founder & MdHenxz Consulting Sep 2017 - PresentStockholm, SwedenOverall responsibilities included:- Owning/Managing Henxz Consulting in the luxury beverage and event segment in Sweden and internationally - Developing innovative food & beverage concepts, as well as developing bar solutions - Leading the coordination with luxury third party event companies, providing concepts, event staff and skilled bar teams- Providing consultancy services for or large international hotels, spirits brands with brand management, product development, beverage… Show more Overall responsibilities included:- Owning/Managing Henxz Consulting in the luxury beverage and event segment in Sweden and internationally - Developing innovative food & beverage concepts, as well as developing bar solutions - Leading the coordination with luxury third party event companies, providing concepts, event staff and skilled bar teams- Providing consultancy services for or large international hotels, spirits brands with brand management, product development, beverage utilisation programs, cost cutting and stocktaking management- Corporation with bars and restaurants providing social media engagement in accordance with photography and visual media Show less -
Account ManagerConnoisseur International Ab Sep 2019 - Feb 2020Stockholm, SwedenConnoisseur International has been publishing Connoisseur Magazine since 1998 for the most financially successful individuals in Sweden. In addition, we run Connoisseur Club, organize some very popular events each year and provide Red Carpet, an entertainment membership that gives access to various events and guest list services at Europe’s best clubs.Connoisseur Magazine has 55 000 readers (SIFO Orvesto 2018:2). The special edition, Connoisseur Exclusive, is distributed in December… Show more Connoisseur International has been publishing Connoisseur Magazine since 1998 for the most financially successful individuals in Sweden. In addition, we run Connoisseur Club, organize some very popular events each year and provide Red Carpet, an entertainment membership that gives access to various events and guest list services at Europe’s best clubs.Connoisseur Magazine has 55 000 readers (SIFO Orvesto 2018:2). The special edition, Connoisseur Exclusive, is distributed in December each year to the 15 000 people with the highest income in the country.Connoisseur Magazine celebrates the history and tradition behind the world’s finest brands while individuals are highlighted in personal interviews that feature successful entrepreneurs, business profiles and committed people with interesting life stories. Connoisseur comes out in February, May and October, plus a special issue in December.Overall responsibilities:- Scouting global luxury brands and organizations for luxury content in the world’s only “Millionaires Magazine” with a reach to 55.000 of Sweden’s millionaires- Driving sales related to adverts, events and digital content towards B2B and B2C to reach budget objectives - Setting up long term relations with luxury brands and setup exclusive events for both readers of the magazine as well for our luxury brand partners Show less -
Brand Ambassador Amarula SwedenAltia Plc Sep 2017 - Jan 2020Stockholm, SwedenAltia is a leading Nordic alcoholic beverage brand company operating in the wines and spirits markets in the Nordic countries, Estonia and Latvia. Altia produces, imports, markets, sells and distributes both own and partner brand beverages such as Amarula, Fernet and Jack Daniel's. The company also has production in Cognac, France. Further, Altia exports alcoholic beverages to approximately 30 countries, most of which are in Europe, Asia and North America.Altia’s own core brands are… Show more Altia is a leading Nordic alcoholic beverage brand company operating in the wines and spirits markets in the Nordic countries, Estonia and Latvia. Altia produces, imports, markets, sells and distributes both own and partner brand beverages such as Amarula, Fernet and Jack Daniel's. The company also has production in Cognac, France. Further, Altia exports alcoholic beverages to approximately 30 countries, most of which are in Europe, Asia and North America.Altia’s own core brands are Koskenkorva, O.P. Anderson, Larsen, Renault, Chill Out, Blossa, Xanté and Valhalla.The company’s net sales in 2017 were EUR 359.0 million and the company employs about 700 professionals."2017-2018 Brand of the year award in the Alcoholic spirits - Cream Liqueur Category at The World Branding Awards"Responsibilities as Brand Ambassador: - administration - planning - execution - events - forecasting - analyzing - business development - implementing - brand responsibility - marketing - exhibitions Show less -
Bar ManagerLa Serre Bistro & Boulangerie Sep 2015 - Nov 2016United Arab EmiratesLa Serre Bistro & Boulangerie is operating under Emaar Hospitality Group, La Serre Bistro & Boulangerie is located on Mohammed Bin Rashid Boulevard in Downtown Dubai and combines two unique concepts over two floors."Winner of Best Restaurant 2015 in Time Out Dubai""Nominated best Bar Manager of the year 2016"Overall responsibiliy over bar operations including: - administration - planning - budgeting - scheduling and recruitment of staff - forecasting -… Show more La Serre Bistro & Boulangerie is operating under Emaar Hospitality Group, La Serre Bistro & Boulangerie is located on Mohammed Bin Rashid Boulevard in Downtown Dubai and combines two unique concepts over two floors."Winner of Best Restaurant 2015 in Time Out Dubai""Nominated best Bar Manager of the year 2016"Overall responsibiliy over bar operations including: - administration - planning - budgeting - scheduling and recruitment of staff - forecasting - analyzing- driving - implementing - Personal responsibility within and between the different departments of the restaurant- Creating, maintaining and building stakeholder and customer relationships- Negotiation with alcohol suppliers regarding price and purchases- Developing and engineering the premium cocktail and spirits menus- Training and empowering the restaurant and bar team to develop new innovative and trend setting cocktail creations and offer premium service- Analyzing and forecasting sales, inventory and customer need to maintain budget- Creating and driving alcohol and beverage events through various channels- Cooperating with marketing manager to develop social media platform for the bar- Stocktaking management/ receiving processes through FMC- Maximizing the over all beverage profit margin through more efficient sales Show less
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F&B Service Manager - Events/Concert & Mice OperationsDubai World Trade Centre Jan 2014 - Aug 2015Dubai, U.A.EDubai World Trade Centre welcoming 2.2 million annually and hosted 373 MICE and business events throughout 2013, up from 302 in the previous year, attracting visitors from 153 countries, and exhibiting companies from over 130 nations. -Managing, organizing, directing and evaluating the event & concert F&B operations for up to 4000+ guests - Staff shift scheduling for fulltime and as per demand- Budget responsibility over beverage costs and advising on beverage… Show more Dubai World Trade Centre welcoming 2.2 million annually and hosted 373 MICE and business events throughout 2013, up from 302 in the previous year, attracting visitors from 153 countries, and exhibiting companies from over 130 nations. -Managing, organizing, directing and evaluating the event & concert F&B operations for up to 4000+ guests - Staff shift scheduling for fulltime and as per demand- Budget responsibility over beverage costs and advising on beverage purchases- Bringing in new F&B suppliers for the live concerts and events- Developing and conducting regular F&B training programs on different levels.- Improving the overall consistency and developing the SOPs in the F&B department- Successfully leading a beverage utilization program to reduce and utilizing slow moving alcoholic stock - Cooperating with sales management team to increase customer satisfaction and maximize profit- ability in the F&B department- Responsible for MICROS coordination, planning and setup up to 50 work stations. Show less -
Senior StudentThe Emirates Academy Of Hospitality Management Sep 2010 - Nov 2013Dubai, United Arab Emirates -
F&B Management TraineeJumeirah Group / Jumeirah Hotels & Resorts Jul 2011 - Dec 2011Shanghai, China- Provided innovative F&B concepts for the hotel- Assisted the marketing department to develop new F&B marketing strategies- Fully responsible for the internal LQA & Jumeirah quality assurance- Conducted regular quality assurance training’s, which resulted in 20-22% improved in LQA and Jumeirah Standards scores- Developed and implemented a beverage up selling scheme, which increased overall sales with 5%- Preparing and presented P&L presentations at F&B management… Show more - Provided innovative F&B concepts for the hotel- Assisted the marketing department to develop new F&B marketing strategies- Fully responsible for the internal LQA & Jumeirah quality assurance- Conducted regular quality assurance training’s, which resulted in 20-22% improved in LQA and Jumeirah Standards scores- Developed and implemented a beverage up selling scheme, which increased overall sales with 5%- Preparing and presented P&L presentations at F&B management meetings- Assisted the F&B operations on a day to day basis- Promoted and lead the F&B product knowledge among all levels of staf Show less -
Assistant Bar ManagerBrasserie Godot Ab Feb 2009 - Sep 2010Stockholm, Sweden- Assisted in managing the bar operations- Staff planning and scheduling- Negotiation with alcohol suppliers regarding price and purchases- Monitored and maintained beverage costs- Organized the stocktaking processes for alcoholic beverage- Monitored service consistency and F&B quality- Regularly conducted cocktail training’s to empower the bar team to develop new innovative and trendsetting cocktail creations -
Bar SupervisorHilton Stockholm Slussen May 2008 - Feb 2009Stockholm, Sweden
Henrik Baecklund Skills
Henrik Baecklund Education Details
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International Hospitality Management
Frequently Asked Questions about Henrik Baecklund
What company does Henrik Baecklund work for?
Henrik Baecklund works for Henx Hospitality Group Ab
What is Henrik Baecklund's role at the current company?
Henrik Baecklund's current role is Founder and CEO.
What is Henrik Baecklund's email address?
Henrik Baecklund's email address is he****@****emy.edu
What schools did Henrik Baecklund attend?
Henrik Baecklund attended The Emirates Academy Of Hospitality Management.
What are some of Henrik Baecklund's interests?
Henrik Baecklund has interest in Photography, Travel, Music And Golf, Food And Beverage.
What skills is Henrik Baecklund known for?
Henrik Baecklund has skills like Food And Beverage, Hospitality Management, Hospitality, Hotels, Banquets, Customer Satisfaction, Hospitality Industry, Catering, Fine Dining, Restaurants, Teamwork, Menu Development.
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Henrik Baecklund
Greater Stockholm Metropolitan Area
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