Some of my work tasks and responsibilities in this role:- Lead and responsible for our Digital Blueprint that sets the overall strategic direction- Channel and platform strategy and plan with clear overviews of audiences, prioritization, content types etc.- Digital content strategy and plan that supports our overall objectives and based on focused target audiences - Developing and creating Go to market campaign strategies including audience, media and content selection that can… Show more Some of my work tasks and responsibilities in this role:- Lead and responsible for our Digital Blueprint that sets the overall strategic direction- Channel and platform strategy and plan with clear overviews of audiences, prioritization, content types etc.- Digital content strategy and plan that supports our overall objectives and based on focused target audiences - Developing and creating Go to market campaign strategies including audience, media and content selection that can create an ongoing brand presence across for the audience journey- Supporting and updating content on our global website- Empower and train the organization by sharing best practices, templates and insights Show less

Some of my work tasks and responsibilities in this role:- Lead and project management for digital projects with internal and external stakeholders - Stakeholder management on a global scale - Perform ongoing analysis and reporting of efforts on our digital channels- Drive our Digital Blueprint and make sure we are on track and have progress on the deliverables and objectives- Creating KPI frameworks for different projects and initiatives - Project lead on campaigns and… Show more Some of my work tasks and responsibilities in this role:- Lead and project management for digital projects with internal and external stakeholders - Stakeholder management on a global scale - Perform ongoing analysis and reporting of efforts on our digital channels- Drive our Digital Blueprint and make sure we are on track and have progress on the deliverables and objectives- Creating KPI frameworks for different projects and initiatives - Project lead on campaigns and positioning initiatives- Empower and train the organization by sharing best practices, templates and insights Show less

Digital Marketing Driver at Danfoss in the Group Branding team. Some of my work tasks: - Transform data into insights that can be used to take more data-driven decisions (Google Analytics, Power BI, Google Data Studio etc.) - SEO on a global scale - Plan and execute global campaigns - Working with media business platforms (LinkedIn, Twitter, Facebook, Instagram, Google)- Marketing Automation- Perform ongoing analysis and reporting of efforts on our digital… Show more Digital Marketing Driver at Danfoss in the Group Branding team. Some of my work tasks: - Transform data into insights that can be used to take more data-driven decisions (Google Analytics, Power BI, Google Data Studio etc.) - SEO on a global scale - Plan and execute global campaigns - Working with media business platforms (LinkedIn, Twitter, Facebook, Instagram, Google)- Marketing Automation- Perform ongoing analysis and reporting of efforts on our digital channels- Social Media day-to-day execution on - Maintaining, developing and supporting the corporate content on Danfoss.com Show less

Marketing Coordinator at Danfoss in the Corporate Branding & Design team. Some of my work task: - The daily project management responsibility for www.city.danfoss.com- Analyzing data and optimize through the data - Paid media campaigns on digital platforms- Coordination with around the organization and internal stakeholders - Communication with agencies- Creative ideas and execution

Have Worked on a large digital project, where I have made content for the project, part of the launch campaign, been the link across the segments and communicated with internal and external stakeholders and other project related tasks.

Title:Creating a strong brand image among generation Y - A case study of løbeshop.dkResearch question:Analyze potential consumers from generation Y to understand how Løbeshop.dk can shape a "new" brand image that allows them to create a new market within the fitness category.University grade from the master thesis: 10

Responsible for the digital marketing e.g. on social media, analysing data in Google Analytics, SEO and the daily communication. Moreover, I was responsible for building up the ambassador corps.