Henrik is a founding partner of BlueOcean - Shift. Shape. Act, a member of the Institute of Directors in New Zealand (Inc) (IoD) and an entrepreneur, strategist, advisor, board member, director who loves to find purpose and direction in ventures and organisations. Over 25 years’ industry experience ranging from strategy, value proposition design, consultancy, audit, business analysis, management, software architecture and marketing, both within organisations and as a consultant for KPMG and BlueOcean.I’m a conceptual thinker and true problem solver with an ability to see all the moving parts within an organisation and how they interact together to deliver value to customers. I strongly believe that everything must be purpose-led and based on strong values and ethics. I help businesses find purpose or, as it often is, formalise their purpose and align the organisation behind it. With a strong financial background, I have an eye for detail and a passion for data analysis. I pride myself in my ability to comprehend businesses by understanding the true frictions within their organisation and the value they deliver. Over the years, I’ve implemented winning strategies and solutions for almost any type of business in any industry and are looking forward to new challenges everyday.