HENRIK IS A MODERN MARKETING STRATEGISTHe first pivoted to digital from a traditional agency environment more than 20 years ago and has since moved back and forth several times. He has contributed to understanding the challenges facing marketers and at the same time led the change. Henrik is a radical realist; he does not believe in either or, but in balance. Be it between customer-centric and brand-driven, communication and experience, art and science, or brand building and short-term results. In his executive leadership roles, he has challenged the mindset and implemented change, always with the goal of achieving results by creating more value for clients. He believes there is an emerging need to combine creativity and insight into a new type of overarching brand concept for both communication and experience. Specialties: Marketing Strategy, Digital Business Strategy, Concept Development, Brand & Communication Planning, Brand Architecture, Customer Experience, Media, and Marketing Research
Listed skills include Strategy, Marketing Strategy, Advertising, Marketing Research, and 46 others.