I have worked with market research for the past 25 years, both as a supplier and buyer. At the research company GfK Sverige, I was employed as a project manager in the department for retail and consumer data. My clients were, among others, some of the largest suppliers in the grocery trade. At Findus, I continued to work with various forms of consumer and market research. I was employed as Trade Market Manager, Product Manager and Nordic Consumer & Insight Manager and regardless of position, analysis and research played an important role in the daily work.After Findus, I was employed as a market analyst at Aller media for ten years. In addition to consumer and market research, I was responsible for optimizing Aller Media's single-number business by using forecasting and analysis tools, scanning data from Nielsen was a source.At ekaterra/Unilever I was working as category and shopper manager.For the past 8 years, I have been running my own business focusing on market research, analysis and consulting in the field of market research.