Henrike Wode Email & Phone Number

Hamburg, Hh, De

Hamburg, Deutschland

As Category Manager Beauty for Middle East & Turkey, I am responsible for the optimal Beauty assortment and the best shopping experience for several duty free stores in the Middle East region and Turkey.Specifically, this means: Analysing category performance, evaluation of market requirements and management of relevant actions for positive category developmentConducting and evaluating demand, promotion and assortment analysisControlling assortment planning and maintenance of assortment modules and individual category listingsCoordinate advertising space planning with Advertising & Promotion team, including brand allocationDeepen the process flows between Gebr. Heinemann and customers and continuously review, develop and optimise sales relevant processesProvide category support to customers, on site if necessary

Hamburg, Deutschland

Strategic and conceptual brand management for international niche/lifestyle fragrance and care brands Preparation and implementation of new product launches and promotions, including organisation and execution of sales conferences, creation of launch materials and presentations Development and implementation of creative marketing concepts and POS activities to increase brand visibilityPlanning, sampling, approval and production of POS materials in collaboration with suppliers and brands, ensuring optimal brand presentation at POSPlanning and implementation of promotions in cooperation with the sales team and preparation of decoration guidelinesPreparation and execution of seminars and webinars for brand trainings as well as creation of training materialsReporting and analysis on brand development and performance, including pricing strategies, cost and margin optimisation, discontinuation, forecasting and supply chain planningBudget monitoringDevelopment and implementation of go-to-market strategies within the new business teamManagement of the PR agency and suppliers Social media management for the company's social media platforms

Hamburg, Deutschland

Hamburg, Deutschland

Implementation and control of merchandising activities according to company standards and guidelinesSharing qualitative and photographic feedback after each rotation with the national VM teamImplementation of visual merchandising for business events (new launches, new collections)Support in training of store staff in visual merchandising standards

Hamburg, Deutschland

Strategic development of social media campaigns for fashion and cosmetic brandsCampaign collaboration managementEvent conception and planningKPI analysis and reporting

Hamburg, Deutschland

Contact partner for media agenciesPreparation of market and media information (GfK, Nielsen) as well as customer evaluationsIndustry and customer research

Palma, Balearen, Spanien

Content creation for hotels, restaurants and fashion brandsDaily interaction with online communityTranslation of blogs and postsKPI analysis and reporting

Hamburg, Deutschland

Organisation and implementation of qualitative and quantitative market research projectsRecruitment of participantsStatistical data evaluation and reporting

Kilkenny, Grafschaft Kilkenny, Irland

Wedding photographer assistantDigital editing (Adobe Photoshop/ Lightroom)

Master Of Arts - Ma, Brand Innovation, 1,7

Courses: - Artificial Intelligence - Brand Bootcamp - Brand Innovation - Brand Research Lab - Brand Thinking - Consumer Insights.

Bachelor Of Arts - Ba, Business Psychology, 1,8

Courses: Business Psychology - Basics of Business Psychology - Psychology of Consumption - Concepts and Methods of Psychology.

Semester Abroad - Ba, Business Psychology/ International Management, 1,0

Courses: - French (Beginners) - French Culture & Civilisation - Geopolitics - Global Business Strategy - Managing Across Borders.

Abitur, 2,0