Global Head Of Acquisition
CurrentStrategically navigating regulated categories, our online visibility in organic search is key to driving customer acquisition across 16 store fronts spanning 7 diverse markets. Responsible for traffic acquisition for all Haypp groups 16 e-com sites in 7 markets- Part of Marketing Management team reporting to CMO- Manager for and leading a dynamic team of 18 experts, I oversee our comprehensive approach to SEO, Paid Advertising, and Content Strategy. With a proven track record of leveraging organic search to fuel growth, We thrive in delivering impactful results within highly regulated environments.- Lifted ambition level and set ambitious targets that we deliver on. Set up a new team structure to increase speed and cross market efficiencies. Focus on efficiency with data driven processes utilizing AI.