Henrik Fernsund Email & Phone Number

Täby, Se

Luleå And Stockholm

Enhance brand awareness and drive customer engagement through innovative brand and marketing approaches.

Stockholm, Stockholm County, Sweden

My mission was to lead QleanAir Scandinavia's global marketing and to build and further develop the QleanAir brand, offer and products. - Responsible for reshaping and developing brand position and marketing strategy based on customer insights.- Conduct global and local marketing activities (incl. PR) to secure product launches, campaigns, and sales targets.- Personnel responsibility for the global marketing department and cooperation with agencies.- Part of the global management team and reported to the CEO.

Stockholm, Sweden

- Drive the global brand consistency in all of our consumer touch points.- Drive consumer and market insight to improve Blueair brand, position and claims.- Drive the global marketing communication strategy and execute planned activities.- Drive and secure new launches.- Lead marketing production both in-house and external

Stockholm

- Drive the global brand consistency in all of our consumer touch points.- Drive and secure new launches.- Lead marketing production both in-house and external

Stockholm, Sweden

Responsible for managing and developing Blueair’s global marketing communications functions to further raise the profile of the Blueair brand and its range of leading air purifiers.

Stockholm, Sweden

At Miele I was responsible for developing and managing the brand Miele. Each year I set up a marketing plan with a budget. I produce marketing activities such as advertising campaigns, ads, POS, PR, DR and CRM, events and fairs etc. I work closely with the Sales Department and our dealers and develop consumer campaigns, sales force toold, retail concepts and fittings, training materials, etc.

Västerås And Stockholm

- Responsible for project management from quote to delivery. - Responsible for the planning and made the brand analysis, market studies and strategies for different brands. - Missions were in both product and service sectors and in the B2B and B2C. Some of our customers were: - ABB, Cewe-Control, a launch of the low-voltage electrical products. - ORION Pharma, a product launch of "Pronaxen".

Stockholm, Sweden

- Responsible for project management of various communications projects and had budgetary responsibility for the customer as well as the planning and implementation of the productions. - Produced promos, movies, events, seminars, printed matter etc. missions were in both product and service sectors and in the B2B and B2C. Some customers were:- SCANIA "best driver" a video production from 29 different countries. - HSO "a different kind of work," a joint project of the EU.

Stockholm, Sweden

- Worked as a consultant for various advertising agencies and marketing departments. - Conducting market/audience analysis, business intelligence and developed communication strategies mm. - Clients were in both product and services as well as B2C.

Vasteras, Sweden

- The last two years, I was vice President, which meant that I had the financial and human resources responsibilities. - I had operational responsibilities for operations as well as all production. - Worked as a film producer with responsibility for customer and made sure that the productions were carried out and delivered. - Missions were in product and services and B2B as well as B2C.

1 Year Diploma, Marketing Communication, Outstanding

Diploma, Project Management Of Advertising Campaigns.

Diploma, Communication, Cinematography And Film/Video Production, Outstanding

Economic Studies, Marketing

2-Årigt Gymnasium, Handel Och Kontor