Henrik Fernsund work email
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With extensive experience spanning in marketing departments, advertising and film production agencies, I bring a strategic yet hands-on approach to driving impactful marketing, PR & communication initiatives. Leading teams, I excel in aligning activities to brand objectives while fostering cohesion and excellence. My adeptness in navigating cross-functional projects within dynamic environments underscores my ability to deliver results amidst complexity. Across 20+ countries, including key markets like Sweden, Nordics, Germany, USA, and China, I've honed a global perspective vital for today's interconnected landscape. Leveraging customer insights, I innovate lead generation strategies, seamlessly integrating digital and traditional channels. Moreover, my leadership ethos prioritizes coaching and personal development, empowering teams for autonomous success.🇸🇪Med omfattande erfarenhet inom marknadsföringsavdelningar, reklam- och filmproduktionsbyråer, tar jag med mig en strategisk men praktisk inställning för att driva effektiva marknadsförings-, PR- och kommunikationsinitiativ.Genom att leda team excellerar jag i att samordna aktiviteter med varumärkesmål samtidigt som jag främjar sammanhållning och excellens.Min skicklighet i att navigera genom tvärfunktionella projekt inom dynamiska miljöer understryker min förmåga att leverera resultat mitt i komplexitet. Över 20 länder, inklusive nyckelmarknader som Sverige, Norden, Tyskland, USA och Kina, har jag finslipat en global perspektiv som är avgörande för dagens sammanlänkade landskap.Genom att dra nytta av kundinsikter, förnyar jag strategier för att generera leads och integrerar sömlöst digitala och traditionella kanaler. Dessutom prioriterar min ledarfilosofi coaching och personlig utveckling och ger teamen verktygen för autonom framgång.Kompetenser:Varumärkes- och marknadsföringsstrategi och taktik | Global och lokal marknadsföring | Ledarskap | Kreativa koncept | Lokal och global marknadsföring | Konsumentbeteende | Digital marknadsföring | Produktmarknadsföring och utveckling | Globala butikskoncept (online och offline) | Produkt utbildning och verktyg. Skilled in:Brand and Marketing Strategy and tactics | Global and Local Marketing | Leadership | Creative Concepts | Leadership | Local and Global Marketing | Consumer behavior | Digital marketing | Product marketing and development | Global Store Concepts (online and offline) | Product training and tools.
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Business Area ManagerWood'STäby, Se -
Chief Marketing OfficerOzoneair May 2024 - PresentLuleå And StockholmEnhance brand awareness and drive customer engagement through innovative brand and marketing approaches. -
Chief Marketing Officer At Qleanair ScandinaviaQleanair Scandinavia Ab Nov 2019 - Mar 2023Stockholm, Stockholm County, SwedenMy mission was to lead QleanAir Scandinavia's global marketing and to build and further develop the QleanAir brand, offer and products. - Responsible for reshaping and developing brand position and marketing strategy based on customer insights.- Conduct global and local marketing activities (incl. PR) to secure product launches, campaigns, and sales targets.- Personnel responsibility for the global marketing department and cooperation with agencies.- Part of the global management team and reported to the CEO. -
Global Brand Director At Blueair (A Unilever Company)Blueair Mar 2017 - Apr 2019Stockholm, Sweden- Drive the global brand consistency in all of our consumer touch points.- Drive consumer and market insight to improve Blueair brand, position and claims.- Drive the global marketing communication strategy and execute planned activities.- Drive and secure new launches.- Lead marketing production both in-house and external -
Brand Manager At BlueairBlueair Feb 2016 - Feb 2017Stockholm- Drive the global brand consistency in all of our consumer touch points.- Drive and secure new launches.- Lead marketing production both in-house and external
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Manager Marketing CommunicationBlueair May 2014 - Jan 2016Stockholm, SwedenResponsible for managing and developing Blueair’s global marketing communications functions to further raise the profile of the Blueair brand and its range of leading air purifiers.
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Head Of Advertising And PrMiele Dec 2008 - Mar 2014Stockholm, SwedenAt Miele I was responsible for developing and managing the brand Miele. Each year I set up a marketing plan with a budget. I produce marketing activities such as advertising campaigns, ads, POS, PR, DR and CRM, events and fairs etc. I work closely with the Sales Department and our dealers and develop consumer campaigns, sales force toold, retail concepts and fittings, training materials, etc. -
Project Manager And PlannerVästerås Reklambyrå Aug 2007 - Dec 2008Västerås And Stockholm- Responsible for project management from quote to delivery. - Responsible for the planning and made the brand analysis, market studies and strategies for different brands. - Missions were in both product and service sectors and in the B2B and B2C. Some of our customers were: - ABB, Cewe-Control, a launch of the low-voltage electrical products. - ORION Pharma, a product launch of "Pronaxen".
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Project Manager And FilmproducerMetafor Media Jul 2005 - Jun 2007Stockholm, Sweden- Responsible for project management of various communications projects and had budgetary responsibility for the customer as well as the planning and implementation of the productions. - Produced promos, movies, events, seminars, printed matter etc. missions were in both product and service sectors and in the B2B and B2C. Some customers were:- SCANIA "best driver" a video production from 29 different countries. - HSO "a different kind of work," a joint project of the EU.
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Ceo And PlannerSidekick Jun 2004 - Jun 2005Stockholm, Sweden- Worked as a consultant for various advertising agencies and marketing departments. - Conducting market/audience analysis, business intelligence and developed communication strategies mm. - Clients were in both product and services as well as B2C.
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Producer And Vice PresidentMetafor Media Jan 1998 - May 2003Vasteras, Sweden- The last two years, I was vice President, which meant that I had the financial and human resources responsibilities. - I had operational responsibilities for operations as well as all production. - Worked as a film producer with responsibility for customer and made sure that the productions were carried out and delivered. - Missions were in product and services and B2B as well as B2C.
Henrik Fernsund Skills
Henrik Fernsund Education Details
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Outstanding -
Project Management Of Advertising Campaigns.
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Outstanding -
Frans SchartausMarketing -
RudbecksskolanHandel Och Kontor
Frequently Asked Questions about Henrik Fernsund
What company does Henrik Fernsund work for?
Henrik Fernsund works for Wood's
What is Henrik Fernsund's role at the current company?
Henrik Fernsund's current role is Business Area Manager.
What is Henrik Fernsund's email address?
Henrik Fernsund's email address is he****@****air.com
What is Henrik Fernsund's direct phone number?
Henrik Fernsund's direct phone number is +46867*****
What schools did Henrik Fernsund attend?
Henrik Fernsund attended Berghs School Of Communication, Berghs School Of Communication, Navarro College, Frans Schartaus, Rudbecksskolan.
What skills is Henrik Fernsund known for?
Henrik Fernsund has skills like Advertising, Marketing Communications, Digital Marketing, Marketing Strategy, B2b, Digital Strategy, Online Marketing, Crm, Public Relations, Marketing Management, Business Strategy, Social Media.
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