Md Of The Fair And Exhibition Center Salzburg And Salzburgarena
Messezentrum Salzburg Gmbh
10 exhibition halls, famous SalzburgArena event hall up to 6,500 visitors and Conference area up to 2.000 paxKey indicators 2014: 645,000 visitors, 6,800 exhibitors, 119 events, Balance sheet total of € 121,3 m (up from € 63.3 m in 2005) stakeholders: City and Region of Salzburg and holding company of Salzburg Chamber of Commerce change management process from pure holding company into a service-orientated holding and operating companyEstablishment and staffing of all commercial, technical and operating divisions, Accounting, Controlling, HR, Cash-flow-management, forecasts, investment planDevelopment of Sales, Key Account Management, CRM, Digital Marketing, Market Research etc. and IT-division, LAN and WLAN, digitisation from the operative managementSustainability process, preparation of certification belonging ISO 20121 as management system and green globe certificationCompletion on time and on budget of two major projects as part of ongoing expansion of operation:2011/12: multi-purpose hall, ‘Hall 10’ (investment of € 34 m)2006/07: 4 halls with new technical supply centre and outdoor areas (investment of € 31 m)Innovation of new themes and four other business segments: successful establishment and development of own events, acquisition of guest events; establishment of service division; conferences and congressesDigitization: CRM, Apps, Workflow, centralised contract data Online Shops, Online Ordering system, social media strategy Internationalisation (European Association of Event Centres or EVVC, International Congress and Convention Association or ICCA and Association of German Trade Fair Industry or AUMA, as well as international network)New services for clients (parking space management, rental of advertising space, additional service partners with services, establishment of facility management, added value tickets, ticket bundling, etc.)Cooperation model with main guest exhibitor Reed Exhibition Austria