Henrik Jacobson Email & Phone Number

Stockholm, Se

Stockholm, Stockholm County, Sweden

My main goal is to enhance the experience for our guests. That is done through a number of different initiatives.📲 Streamlined Ordering and Payment: Together with colleagues and external partners we try to make life easier for our guests. I collaborate with our development teams to make sure our ordering app is user-friendly and hassle-free, ensuring a smoother ordering and payment process.🎁 Customer Loyalty: How can we increase sales and frequency with the help of Loyalty. I work on systems that add a little extra value to our guests' experiences and keep them coming back for more.🚗 Convenience: We're all about making our guests' lives simpler. We focus on creating experiences that allow guests to order from their cars through drive-thru or curbside, making the process as convenient and pleasant as possible. I work closely with delivery partners such as Wolt, foodora and Uber Eats in order to increase customer reach and guest satisfaction. We collaborate with various systems, including mParticle, Braze, Adyen, FlyBuy, Deliverect, and ContentSquare, to keep things running smoothly behind the scenes.Co-Responsible for Project Management Office (PMO)- Lead and oversee strategic initiatives across departments, ensuring alignment with organizational goals.- Collaborate with cross-functional teams to implement best practices in project management and resource allocation.

Stockholm, Stockholm County, Sweden

Responsible for business development projects on all our markets. We are creating a best-in-class user experience by developing digital tools for ordering, payment and loyalty. We aim to create a super convenient experience based on data and insights. Key elements in my role: product development of MAX app, identification and development of new channels such as delivery, analysis of user behaviour and A/B-testing. Procurement and implementation of Martech systems such as Customer Data Platform and Marketing automation.

Stockholm, Sverige

Stockholm, Sweden

Responsible for marketing strategy including social media, activation, follow up, marketing analysis & insights and content creation (including design, copy and photography). Leading the marketing team of three people on Candyking’s six markets. Project leader for Candyking’s innovation group.

Stockholm, Sweden

Managing all projects within business development on a group level. Co-responsible for brandmanagement and marketing initiatives.

Stockholm, Sweden

Managing the confectionary and snacks category on all Candyking markets.

Masters

Masters, Finance