Henrik Kappel Email & Phone Number

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Work in Strategic Marketing and is responsible for CRM at Lundbeck

Responsible for building up new Microsoft Dynamics CRM 4.0 department

• Turn-around process of a troubled company (close to bankruptcy) we had taken over from the Bank (Morsø Sparekasse)• The company imports Italian motorcycles/scooters and sells them in Denmark and Sweden through an extensive dealer network (b2b business – check www.itago.dk)• Strategy focusing on optimizing product portfolio and dealer structure in order to regain a profitable business and control our sales force better• Business development, restructuring and process optimization in order to professionalize the company and prepare to cut costs• Responsible for all marketing (both b2c and b2b) including web, print, magazines and fairs• All IT development, infrastructure and operations• Managing IT and marketing employees

Business Development Manager & Assistant to CEO Kenneth Plummer / Michael Ritto• Taking Nordisk Film Digital - digital strategy and development of the business. This was part of the overall Taking Egmont Digital project• Business Development for Sputnik.dk (leading Video-on-Demand service in Denmark) includ-ing examining an expansion into Sweden and Norway• M&A: Acquisition of minority share in Finnish Film Production company• Strategic and financial evaluation of business opportunities • M&A: Evaluating and dealing minor business acquisitions

Strategy and Planning• Strategic market and customer assessment of market situation• Business development including planning and facilitating PFA’s strategy process 2003 for PFA management• Strategic and financial analysesAssistant to CEO Henrik Heideby• Involved in various cases in an ad-hoc analytical, strategic and financial consultant role• Was prime force in strategically important PFA project, where we designed new business model for most important external distribution channel and have been part of negotiations in order to exit old business model• Communicating with senior management and other stakeholders on a daily basis Project manager – sale force optimization• Pre-analysis of sales force in order to identify key issues. • Screening, scoping and choosing external management consultants.• Developing and implementing new sales and marketing product and organisational principles• My involvement in this project earned me the employee of the year award

Business development of spin-off from one of Sweden’s most successful financial companies - Developed product and company concept for white label online e-broker platform and integrated CRM solution to offer for large European retail banks. ‘Management for hire’ to launch the company in London together with an external employed CEOStrategic due-diligence for Nordic Private Equity company of spin-off of business lineIdentification of potential cost cuttings for Norwegian retail bank

• Worked in international capital markets and later in corporate finance. Through this job I became acquainted with a wide range of financial issues in most types of companies – both debt and equity related• The job included preparing overall financial strategies, risk management, optimizing existing finance, assisting in large debt raisings, placing corporate debt on the stock exchange, using derivatives (mainly swaps), etc. • My later assignments were focused around M&A activities and equity related tasks in the cor-porate finance department

Mba Master Class, Corporate Innovation

Activities and Societies: 1 semester Executive MBA Master Class in “Driving Corporate Innovation”

Hd 5Th Semester, Marketing

Activities and Societies: Graduate Diploma in Business Administration, 5th semester: behaviour-, parameter- and communication theory

Msc., Finance