As CEO for Lyngsoe Systems Library Solutions, I drive the current business and set the strategy in an international setting. The target is to bring significant growth by creating true customer value through smart solutions utilizing the combined hardware, software and logistics skills of Lyngsoe. The acquisition in 2021 of the (now former) P.V. Supa Group has given the business an even larger platform for growing globally - both direct and through dedicated partners. In-house development and production in the division provides a strong basis for delivering customer value in an always high quality in products and services - reaching from simple components to SaaS.Leading to the current position has been a number of strategic and leadership positions within business development and market intelligence at Grundfos (latest as Business Development Director), and before that positions in smaller companies within sales and management, providing a healthy understanding of customers and what it takes to interact successfully with them close-up, as well as a keen interest in cash flow and profit generation.Main strengths are strategic business thinking based on an analytical sense, leadership, and the personal drive and assertiveness to make plans turn into reality. Primarily businesses: Distribution sales, b2b marketing, sustainability, the buildings sector in a global context, the business cross-section between hardware and software.Specialties: Strategy, leadership, product development, marketing campaigns, market analyses, distribution sales, building sector, libraries, sustainability (CSR and water and energy saving).