Heading the consumer business for Tele2 Sweden, including both our brands Tele2 and Comviq. Overall business owner and responsible for P&L, strategy, customer experience, pricing & product roadmap, digital development etc.

Heading the product and business development team for Tele2 Residential. Responsibility PnL, positioning, pricing and product roadmap. Achievements;- Reposition of Tele2 brand from price fighter to premium brand.- First in the market to introduce 'no binding' business model and completely new way of offering mobile data.- Significantly increased customer satisfaction. Largest increase of all operators in SKI, Svenskt kvalitets index.

Telinet Energi is a digital challenger on the Swedish market, providing green energy to the lowest price. I was the first employee at Telinet Energi AB. Heading all sales, marketing, customer service and IT activities in a rapid growing environment. Telinet Energi increased revenues from 17 MSEK 2011 over 240 MSEK in 2013.Achievements:- Established in-house customer service unit including staffing, new processes, setup of SLA, procurement of overflow capacity etc.- Procured and implemented new billing and IT platform. - Implemented several new sales channels.- Developed and implemented a new brand concept.- Continuous process improvement in order to reduce cost and increase quality.

Commercial responsible for postpaid services at Halebop, one of the major mobile operators in Sweden. Halebop is a fighting brand within the TeliaSonera group and offer services directed primarily at the young adult segment.Launched the product "Halebop Rubbet" with a new pricing structure that immediately became the best selling telecom subscription on the Swedish market.http://www.mynewsdesk.com/se/pressroom/phonehouse/pressrelease/view/halebop-har-foer-foersta-gaangen-det-baest-saeljande-abonnemanget-i-sverige-777940http://www.mynewsdesk.com/se/pressroom/phonehouse/pressrelease/view/halebop-fortsaetter-att-dominera-under-semestern-786626

Various product management roles within the consumer/residential segment. All positions include direct responsibility for P&L, budgets, pricing and product development.2010 June - 2011 Oct - Technical Product Manager, Mobile broadband. - Main responsible for Tele2s 4G (LTE) launch, both from commercial and technical point of view.- Strategic responsibiliy for mobile data including pricing, market analysis, policy control, network optimization etc.- Heading the terminal strategy for mobile broadband and LTE.2009 June - 2010 June - Product Manager, City networks.- Overall responsible for Tele2 City Networks business.- Negotiating deal with local city networks around sweden.- Roll-out of new networks and evaluation of existing portfolio.2009 Jan - 2009 Nov - Technical Product Manager, Fixed broadband.- Product development at a early stage of the product lifecycle.- Access technologies encompasses LAN (FTTH, FTTB) and Docsis.

Web agency proving small businesses with both external web as well as internal IT systems.

Totalskidskolan is Europe’s largest ski school for people with disabilities and a non-profit making organisation based in Åre.Instructor role included working with skiers and snowboarders of all disabilities to improve & encourage their development on the mountains; technically skilled maintenance and construction of adaptive ski equipment.