Henrik Persson Email & Phone Number

Indianapolis, In, Us

Indianapolis, Indiana, Us

* Defined strategic initiatives for digital projects with all clients.* Worked as part of creative team to develop new campaign directions and help clients with digital transformation initiatives.* Researched efficiency of creative variation between clients, campaigns, and media buys to help establish internal baselines for digital advertising.* Defined measurable project goals, developed analytics dashboards with multiple data sources and presented resulting data and insights on a regular basis.* Managed inbound and outbound new business initiatives.

Columbus, Oh, Us

* Provided strategic leadership for practice groups, product teams, and creative concept development.* Presented digital trends to new and existing clients to uncover new business opportunities.* Managed User Experience research leading to customer segmentation and well-defined customer journey mapping and actionable objectives, goals, strategies, and measures.* Implemented analytical and data-driven post-launch work process to stay accountable and help continuously improve products after delivery.* Wrote user stories for agile development and create UXD documents and Package Index definitions.* Participated in daily scrum meetings and weekly sprint reviews and retrospectives.* Ensure completed projects satisfy all agreed upon strategic objectives and goals.

Indianapolis, Indiana, Us

* Identified, prioritized, and reported on digital trends on an ongoing and quarterly basis to C/VP level clients.* Lead digital team to repeatedly set all-time sales and revenue records for the Hoosier Lottery.* Implemented strategically grounded digital advertising campaigns, and managed teams of developers, designers, and copywriters.* Worked closely with client to audit CRM providers, define CRM strategy and implement initial plan.

Indianapolis, Indiana, Us

* Created and managed content strategy for web and social media.* Tracked and reviewed ticket sales, facility usage, web traffic and social media KPIs to find growth opportunities.* Managed advertising agency partners and internal resources with development digital platforms.* Assisted in community event planning, fundraising, campaign development and promotion.

Indianapolis, Indiana, Us

* Developed creative and digital campaign strategy for Scotts LawnService including email, social media, and video.* Managed and executed digital campaigns and website projects for Scotts LawnService, Brizo, Goodwill, YMCA, Brine, Warrior, and Silver In The City.* Collaborated with Scotts LawnService client to conceive new ways to enter the digital marketplace and increase revenue.

Malmö, Se

* Worked as a full-time, freelance Drupal developer for a top Swedish digital agency.* Developed promotions and worked as part of development team for several major Drupal websites for international clients.* Rebuilt online merchandising website for the Indiana Pacers.

Indianapolis, In, Us

* Created Ad Portal software for the Dept. of Indiana Tourism to enhance relationships with vendors and attractions.* Supervised and mentored developers, digital art directors, and copywriters.* Lead development of digital strategy for Indiana Tourism, Office of the Attorney General, and Buckingham Companies.

Indianapolis, In, Us

* Developed software connecting CRM directly to incoming phone calls to expedite customer service response times.

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