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Digital Strategist with 15 years experience planning, creating, executing, and measuring top class digital work.
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Digital StrategistYoung & LaramoreIndianapolis, In, Us
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Digital StrategistYoung & Laramore Sep 2019 - PresentIndianapolis, Indiana, Us* Defined strategic initiatives for digital projects with all clients.* Worked as part of creative team to develop new campaign directions and help clients with digital transformation initiatives.* Researched efficiency of creative variation between clients, campaigns, and media buys to help establish internal baselines for digital advertising.* Defined measurable project goals, developed analytics dashboards with multiple data sources and presented resulting data and insights on a regular basis.* Managed inbound and outbound new business initiatives. -
Sr. Digital StrategistDynamit May 2018 - Sep 2019Columbus, Oh, Us* Provided strategic leadership for practice groups, product teams, and creative concept development.* Presented digital trends to new and existing clients to uncover new business opportunities.* Managed User Experience research leading to customer segmentation and well-defined customer journey mapping and actionable objectives, goals, strategies, and measures.* Implemented analytical and data-driven post-launch work process to stay accountable and help continuously improve products after delivery.* Wrote user stories for agile development and create UXD documents and Package Index definitions.* Participated in daily scrum meetings and weekly sprint reviews and retrospectives.* Ensure completed projects satisfy all agreed upon strategic objectives and goals. -
Digital StrategistMortenson Kim May 2015 - Oct 2017Indianapolis, Indiana, Us* Identified, prioritized, and reported on digital trends on an ongoing and quarterly basis to C/VP level clients.* Lead digital team to repeatedly set all-time sales and revenue records for the Hoosier Lottery.* Implemented strategically grounded digital advertising campaigns, and managed teams of developers, designers, and copywriters.* Worked closely with client to audit CRM providers, define CRM strategy and implement initial plan. -
Director Of Digital TechnologiesIndiana State Museum & Historic Sites Sep 2013 - May 2015Indianapolis, Indiana, Us* Created and managed content strategy for web and social media.* Tracked and reviewed ticket sales, facility usage, web traffic and social media KPIs to find growth opportunities.* Managed advertising agency partners and internal resources with development digital platforms.* Assisted in community event planning, fundraising, campaign development and promotion. -
Sr. Creative TechnologistYoung & Laramore Nov 2010 - Sep 2013Indianapolis, Indiana, Us* Developed creative and digital campaign strategy for Scotts LawnService including email, social media, and video.* Managed and executed digital campaigns and website projects for Scotts LawnService, Brizo, Goodwill, YMCA, Brine, Warrior, and Silver In The City.* Collaborated with Scotts LawnService client to conceive new ways to enter the digital marketplace and increase revenue.
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Drupal DeveloperGood Old Jan 2009 - Oct 2010Malmö, Se* Worked as a full-time, freelance Drupal developer for a top Swedish digital agency.* Developed promotions and worked as part of development team for several major Drupal websites for international clients.* Rebuilt online merchandising website for the Indiana Pacers. -
Sr. Interactive Developer / Team LeadHirons & Company Nov 2007 - Dec 2008Indianapolis, In, Us* Created Ad Portal software for the Dept. of Indiana Tourism to enhance relationships with vendors and attractions.* Supervised and mentored developers, digital art directors, and copywriters.* Lead development of digital strategy for Indiana Tourism, Office of the Attorney General, and Buckingham Companies. -
Application ProgrammerCentral Restaurant Products Mar 2007 - Nov 2007Indianapolis, In, Us* Developed software connecting CRM directly to incoming phone calls to expedite customer service response times. -
Digital Developer / Qa ManagerPathway Productions Oct 2005 - Mar 2007Us
Henrik Persson Skills
Henrik Persson Education Details
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Indiana University IndianapolisComputer Science
Frequently Asked Questions about Henrik Persson
What company does Henrik Persson work for?
Henrik Persson works for Young & Laramore
What is Henrik Persson's role at the current company?
Henrik Persson's current role is Digital Strategist.
What is Henrik Persson's email address?
Henrik Persson's email address is he****@****son.com
What is Henrik Persson's direct phone number?
Henrik Persson's direct phone number is +131798*****
What schools did Henrik Persson attend?
Henrik Persson attended Indiana University Indianapolis.
What are some of Henrik Persson's interests?
Henrik Persson has interest in Usability, Information Architecture, Civil Rights And Social Action, Politics, Environment, Workflow Improvement, Science And Technology, Human Rights, User Experience, Arts And Culture.
What skills is Henrik Persson known for?
Henrik Persson has skills like User Experience, Web Development, Information Architecture, Interactive Advertising, User Interface Design, Digital Strategy, Creative Direction, Social Media, Advertising, Social Media Marketing, Big Picture Thinking, Small Picture Thinking.
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