CipherLab is a world leader in AIDC (Automatic Identification and Data Collection) solutions.KEY RESPONSIBILITIES:- Strategic / sales responsibility for Denmark, Sweden, Norway, Finland- Sales planning for handheld barcode scanners and mobile computers- Sales to b-t-b channels via distributor network- Customer segments included transport & logistics, manufacturing, healthcare, retail, warehousing, field services- Development and performance of sales activities with… Show more CipherLab is a world leader in AIDC (Automatic Identification and Data Collection) solutions.KEY RESPONSIBILITIES:- Strategic / sales responsibility for Denmark, Sweden, Norway, Finland- Sales planning for handheld barcode scanners and mobile computers- Sales to b-t-b channels via distributor network- Customer segments included transport & logistics, manufacturing, healthcare, retail, warehousing, field services- Development and performance of sales activities with existing key accounts- Identification of new markets and channels- Contract negotiation- Go-to-market strategies- Customer relationship management- Participation in CipherLab Europes sales conferences / meetings- Participation in local and European trade showsKEYWORDS: Nordic, b-t-b, AIDC industry, Handheld scanners, PDA, Mobile computers, dealer, channel, management, sales, marketing, pricing, budget, go-to-market, P&L, strategy, promotion, planning, contracts Show less

Roland DG is one of the world's leading Companies within large format printers, 3D printers and Dental printers.KEY RESPONSIBILITIES:- Reported directly to the CEO & President for Europe North- Strategic / sales responsibility for Denmark, Sweden, Norway, Finland, Iceland, Estonia, Latvia and Lithuania- Sales planning for each of the product categories: Large format printers, Cutting Plotters, Engraving Machines, 3D printers, Dental printers and Ink- Sales to b-t-b… Show more Roland DG is one of the world's leading Companies within large format printers, 3D printers and Dental printers.KEY RESPONSIBILITIES:- Reported directly to the CEO & President for Europe North- Strategic / sales responsibility for Denmark, Sweden, Norway, Finland, Iceland, Estonia, Latvia and Lithuania- Sales planning for each of the product categories: Large format printers, Cutting Plotters, Engraving Machines, 3D printers, Dental printers and Ink- Sales to b-t-b channels via dealer Network- Development and performance of sales activities with existing key accounts- Identification of new markets and channels- Contract negotiation- Go-to-market strategies- Customer relationship management- Participation in Roland DG international sales conferences / meetings- Participation in local and European trade showsKEYWORDS: Nordic, Baltic, b-t-b, printing, graphic industry, large format, 3D, dental, dealer, channel, management, sales, marketing, pricing, budget, go-to-market, P&L, strategy, promotion, planning, contracts Show less

Verbatim is owned by Mitsubishi and is one of the Worlds leading companies within data storage.KEY RESPONSIBILITIES:- Reported directly to the General Manager - Europe North- Full strategic / sales responsibility for the Verbatim, Freecom and Wenger brands for Denmark, Iceland and partly Sweden- Sales and marketing planning for each of the product categories: Storage, Peripherals, Computer bags, LED lighting, 3D printing and Water filters- Sales to b-t-c, b-t-b and… Show more Verbatim is owned by Mitsubishi and is one of the Worlds leading companies within data storage.KEY RESPONSIBILITIES:- Reported directly to the General Manager - Europe North- Full strategic / sales responsibility for the Verbatim, Freecom and Wenger brands for Denmark, Iceland and partly Sweden- Sales and marketing planning for each of the product categories: Storage, Peripherals, Computer bags, LED lighting, 3D printing and Water filters- Sales to b-t-c, b-t-b and online channels- Development and performance of sales activities with existing key accounts- Identification of new markets and channels- Development of distribution set up and identification of direct/in-direct accounts- Contract negotiation- Go-to-market strategies- Customer relationship management- Co-promotion with 3rd parties- Participation in Verbatim European sales conferences- Participation in local and UK trade showsRESULTS:- Growing (Y/Y) the key product group of Flash Memory both in the b-t-b and retail channel- Successfully launching and growing (Y/Y) the Wenger brand both in the b-t-b and retail channel- Keeping momentum above market average on key product group Optical Media in a declining market- Successfully launching the LED product group into both the b-t-b and consumer channelDistribution partners included:Tech Data, Despec, EET and Skandinavisk DistributionKey accounts included: Coop, Dansk Supermarked, Computer City, Fona, Eplehuset, Indeks Retail, Arnold Busck, Lyreco, Lomax, Staples and PaperLinxProducts included: Optical Media, Optical Drives, Hard Drives, Flash Memory, Headsets, Mice, Speakers, keyboards, phone and tablet covers, Batteries, LED lighting, computer bags, 3D filaments and Water filtersKEYWORDS: Nordic, Retail, b-t-b, online, electronics, storage, peripherals, LED, 3D printing, computer bags, distribution, channel, management, sales, marketing, pricing, budget, go-to-market, P&L, strategy, promotion, planning, contracts, tender Show less

Symantec is a worldwide leader in security software and backup.KEY RESPONSIBILITIES:- full responsibility for developing and growing the Norton and PC Tools brands in the retail / e-tail and SMB channel- Development of long-time strategy- Strategic management of all key accounts- Create and launch various co-promotion and bundling opportunities- Optimize product listings and facings- Executing sales and product trainings- Implementing consumer sales… Show more Symantec is a worldwide leader in security software and backup.KEY RESPONSIBILITIES:- full responsibility for developing and growing the Norton and PC Tools brands in the retail / e-tail and SMB channel- Development of long-time strategy- Strategic management of all key accounts- Create and launch various co-promotion and bundling opportunities- Optimize product listings and facings- Executing sales and product trainings- Implementing consumer sales promotions and marketing campaigns- Building relationships with promotion partners like Microsoft, hardware, game and movie companies- Search for new business opportunities in the consumer business area- Monitoring competitor, end user and channel activities- Attending key trade shows and yearly kick off in the USA- People Management of 2 Field Sales Reps- Acted as local PR spokesperson for the Norton brandResults:- I grew the business (Y/Y) both in the retail / e-tail and SMB channel- I successfully implemented a 2-brand strategy by launching the budget brand PC Tools alongside the key Norton brand- I successfully built a partnership with Microsoft which grew the business for both partiesDistribution partners included: ALSO, Tech Data and Boston DistributionKey Accounts included: CBC, Computer City (SIBA), Coop, Dansk Supermarked, Expert, Fona, Metro, TDC, ATEA, Wupti.com, ProShop and ComputerSalg.KEYWORDS:Retail, SMB, b-t-b, online, software, antivirus, security, backup, distribution, channel, management, sales, marketing, pricing, budget, go-to-market, P/L, strategy, promotion, planning, contracts, people management Show less

THQ is a leading worldwide developer and publisher of interactive entertainment software for the PC, Nintendo, Playstation and Xbox platforms.I was part of the establishment of the Nordic THQ headquarters based in Denmark. After a short period THQ closed down its activities in the Nordic and soon therafter went bankrupt.I had the overall responsibility for all marketing activities in the Nordics with regard to the planning, development and implementation of marketing plans and… Show more THQ is a leading worldwide developer and publisher of interactive entertainment software for the PC, Nintendo, Playstation and Xbox platforms.I was part of the establishment of the Nordic THQ headquarters based in Denmark. After a short period THQ closed down its activities in the Nordic and soon therafter went bankrupt.I had the overall responsibility for all marketing activities in the Nordics with regard to the planning, development and implementation of marketing plans and programmes to develop and drive the Nordic marketing strategy.Furthermore I had the responsibility to maximize THQ's retail presence in the Nordic territories through creating, implementing and monitoring effective title by title, quarterly and annual marketing strategies with leading Nordic specialist, generalist and independent retailers.Other key responsibilities included:- The Nordic Consumer and Trade marketing budget- Conducting market, competitor and product research- Development, management and implementation of POS programmes- Internal / external product presentations / trainings- Management of external agencies like media and promotion agencies- Build and maintain relationships with retail marketing and purchasing departments- Leverage all sales opportunities with effective trade marketing activities- Building relationships with promotion partners like MTV Nordic, record labels, movie companies- Attending key international game conventions like E3 in the USA- In conjunction with the Nordic PR Manager arranging press and key account tripsDistribution partners included: PAN Vision (Nordic)Key Accounts included: Coop, Dansk Supermarked, EB Games, GAME, Toys'R'Us, Elkjop (Dixons)RESULTS:I successfully launched core game licenses like Saints Row, Company of Heroes, Warhammer 40.000, Titan Quest, Supreme Commander and Frontlines resulting in top sales positions on the Nordic game charts and establishing THQ as a major player in the Nordic marketplace. Show less

Zapf Creation is one of Europe's leading manufacturers of girl's toys including brands like BABY born, Baby Annabell and CHOU CHOU.Zapf Creation was purchased by MGA Entertainment and closed down the Nordic office thereafter.KEY RESPONSIBILITIES:- further expand Zapf Creations presence in the Nordic market by hiring a local person on the ground- Working from home office and reported directly to Managing Director Northern Europe who was based in the UK- Setting the… Show more Zapf Creation is one of Europe's leading manufacturers of girl's toys including brands like BABY born, Baby Annabell and CHOU CHOU.Zapf Creation was purchased by MGA Entertainment and closed down the Nordic office thereafter.KEY RESPONSIBILITIES:- further expand Zapf Creations presence in the Nordic market by hiring a local person on the ground- Working from home office and reported directly to Managing Director Northern Europe who was based in the UK- Setting the strategy for the Nordic market- Development of already set up partners- Identification of new markets and channels- Forecasting- Competitor analysis- Implementation of sales and marketing plans- Customer relationship management- Co-promotion with 3rd parties- Direct contact to agencies and media- Member of the Danish Toy Association (FLD)- Travels with meetings/trainings at direct/indirect partners and press/media within the Nordics- Participating in quarterly International sales meetings in US, UK, Germany, Spain, Hong Kong- Attending annual trade shows within the Nordics and in Germany, UK, Hong KongDistribution partners included: AMO (FI), JL Carlsen (NO / DK / SW), KE Mathiasen (DK / SW), Pall Palsson (IS)Key Accounts included: Top Toy (Nordic), Coop (Nordic), Legekaeden (DK), Dansk Supermarked (DK), ICA (SW), Ringo (NO), Kesko (FI), Stockmann (FI), Anttila (FI)KEYWORDS:Nordic, Retail, b-t-c, toys, product, sales, marketing, POS, PR, budget, promotion, events, gimmicks, translations, home office Show less

Developer and distributor of computer games developed for PC and consoles.Virgin Interactive was purchased by Titus Interactive and shortly thereafter went bankruptKEY RESPONSIBILITIES:- After the close down of Bonnier Multimedia and therefore loss of distribution partner I became Virgin Interactives person to set up new distribution agreement and further expand their presence in the Nordic market- Working from home office and reported directly to VP Sales Europe who was… Show more Developer and distributor of computer games developed for PC and consoles.Virgin Interactive was purchased by Titus Interactive and shortly thereafter went bankruptKEY RESPONSIBILITIES:- After the close down of Bonnier Multimedia and therefore loss of distribution partner I became Virgin Interactives person to set up new distribution agreement and further expand their presence in the Nordic market- Working from home office and reported directly to VP Sales Europe who was based in the UK- Setting the strategy for the Nordic market- Development of already set up partners- Identification of new markets and channels- Forecasting- Competitor analysis- Implementation of sales and marketing plans- Customer relationship management- Co-promotion with 3rd parties- Direct contact to media- PR planning and implementation- Travels with meetings/trainings at direct/indirect partners and press/media within the Nordics- Participating in bi-weekly sales meetings in UK- Attending annual trade shows within the Nordics and in US, UKResults:Successfully launching core brand licenses like Baldurs Gate, Icewind Dale, Fallout, Lotus Challenge and Worms World Party resulting in top sales positions on the Nordic game charts and further expanding Virgin Interactives presence in the Nordic marketplace.Distribution partners included: Vision Park (DK / SW / NO), KE Mathiasen (DK) and Toptronic (FI)KEYWORDS:Nordic, Retail, b-t-c, games, pc, console, Disney, product, sales, marketing, POS, PR, budget, promotion, events, gimmicks, translations, home office Show less

Nordic distributor of computer games developed for PC and consoles. Exclusive distribution agreements with world wide publishers including Virgin Interactive, Interplay, Acclaim, Activision, Infogrames, Codemasters, 3DO, Gremlin and Telstar.After a Little more than 4 years the Bonnier Group decided to close down Bonnier Multimedia.KEY RESPONSIBILITIES:- Reported directly to the Nordic CEO- Total responsibility for key publishers activities in the Nordic market-… Show more Nordic distributor of computer games developed for PC and consoles. Exclusive distribution agreements with world wide publishers including Virgin Interactive, Interplay, Acclaim, Activision, Infogrames, Codemasters, 3DO, Gremlin and Telstar.After a Little more than 4 years the Bonnier Group decided to close down Bonnier Multimedia.KEY RESPONSIBILITIES:- Reported directly to the Nordic CEO- Total responsibility for key publishers activities in the Nordic market- Direct contact to publishers - Product presentations internally and for key accounts- Development of consumer, trade marketing and POS- key account events- Promotion budget- Forecasting- Market and competitor analysis- PR and marketing plans- Direct contact to media and press- Participation in local and International trade fairs including E3 in the US and ECTS in the UK- Participation in licensee meetings with Disney and other licensing companies- 3rd party promotions- local translations of packaging and manuals- People management of 1 Marketing & PR AssistantKEYWORDS:Retail, b-t-c, games, pc, console, Disney, product, sales, marketing, POS, PR, budget, promotion, events, gimmicks, translations, people management Show less

Toy company well recognized for brands including Star Wars, Batman, Action Man, Transformers, Disney, Trivial Pursuit, Risk and Playskool.KEY RESPONSIBILITIES:- Reported directly to the Country Manager- Product presentations internally and for key accounts- Development of trade marketing and POS- key account events- Promotion budget- Forecasting- Market and competitor analysis- Coordination between Hasbro's other subsidiaries in Sweden, Norway, Finland… Show more Toy company well recognized for brands including Star Wars, Batman, Action Man, Transformers, Disney, Trivial Pursuit, Risk and Playskool.KEY RESPONSIBILITIES:- Reported directly to the Country Manager- Product presentations internally and for key accounts- Development of trade marketing and POS- key account events- Promotion budget- Forecasting- Market and competitor analysis- Coordination between Hasbro's other subsidiaries in Sweden, Norway, Finland and the European headoffice in UK- PR and marketing plans- Direct contact to agencies, media and press- Participation in local and European trade fairs including Nurnberg Toy Fair in Germany- Participation in licensee meetings with Disney and other licensing companies- 3rd party promotions- Securing all legal aspects concerning trade marks were followed- Customer service- local translations of packaging and manualsKEYWORDS:Retail, b-t-c, Toys, Disney, product, sales, marketing, POS, PR, budget, promotion, events, gimmicks, customer service, translations Show less

Publishing company within the Egmont group.Started as Trainee. Then became Marketing Assistent and ended as Product Manager.KEY RESPONSIBILITIES:- Reported directly to the Sales & Marketing Manager- Sales and Marketing responsibility for the children's book clubs including the Disney book clubs.- Database and direct mail marketing- Development of loyalty programmes- 3rd party promotions and gimmicks- Forecasting- Budget- Coordination between… Show more Publishing company within the Egmont group.Started as Trainee. Then became Marketing Assistent and ended as Product Manager.KEY RESPONSIBILITIES:- Reported directly to the Sales & Marketing Manager- Sales and Marketing responsibility for the children's book clubs including the Disney book clubs.- Database and direct mail marketing- Development of loyalty programmes- 3rd party promotions and gimmicks- Forecasting- Budget- Coordination between Egmonts other book Clubs in Scandinavia and Germany- Contact to Disney Nordic and participation in Disney's licensee meetingsKEYWORDS:Publishing, Disney, book Club, Mail order, Direct mail, Database, sales, marketing, product, budget, loyalty programme, promotion, gimmicks Show less