Henrique Dutra Email & Phone Number

California, United States

Sunnyvale, CA, US

San Francisco, California, US

• Defined product marketing strategy and managed positioning, messaging, and ideal customer profiles across all product lines.
• Planned quarterly strategic priorities and reported on key initiatives, launch roadmaps, and deliverables, ensuring cross-functional alignment.
• Led go-to-market launches for multiple products, aligning marketing, product, and revenue teams for successful rollouts.
• Developed and delivered enablement materials and collateral for sales teams, including sales decks, competitive battle cards, and playbooks, establishing efficient cadences and workflows with cross-functional partners.
• Conducted market research to analyze customer perceptions, competitive dynamics, and market trends, transforming insights into actionable strategies.
• Drove competitive intelligence initiatives to track industry trends and identify opportunities for differentiation, enabling the sales team to effectively position products in the market.

San Francisco, California, US

• First product marketing hire, responsible for establishing the product marketing function and defining foundational strategies.
• Developed and executed go-to-market strategies for product and feature launches, ensuring successful rollouts.
• Led a global team of marketers, creating effective messaging, positioning, and customer marketing programs to drive adoption.
• Planned and implemented technical product marketing initiatives, aligning sales, field marketing, and partner organizations.
• Created enablement materials such as sales decks, competitive insights, and training content to support sales teams.
• Conducted competitive analysis to identify differentiation opportunities and refine product positioning.

San Jose, CA, US

• Developed core product positioning and messaging and managed the full launch strategy for the Digital Worker initiative.
• Led go-to-market strategy for the Bot Store, the first-ever RPA marketplace, including planning and executing successful product launches.
• Managed the supply side of the Bot Store, scaling the marketplace by increasing inventory of both partner and internal bots.
• Partnered with engineering and sales teams to create technical case studies and ensure successful product introductions.
• Defined and executed a supply-side content strategy, enhancing marketplace growth and engagement.
• Leveraged quantitative and qualitative insights from research to influence product strategy, positioning, go-to-market plans, and marketing campaigns.

• Defined the marketing strategy, product vision, and overall business direction for a marketplace enabling users to promote events and earn commissions from online sales.
• Developed and executed the go-to-market strategy, including value propositions, messaging, and customer acquisition campaigns.
• Created the business plan and product roadmap, aligning strategic goals with market needs and customer feedback.
• Oversaw technical development by coordinating with developers, creating wireframes, defining core functionalities, and designing UI/UX.
• Built strategic partnerships to expand the platform's reach and user base, negotiating collaborations that drove growth.
• Managed fundraising efforts, pitching to investors and overseeing financial planning and budgeting.

Palo Alto, CA, US

• Led the digital strategy and implementation for HP’s Consumer Device-as-a-Service (DaaS) offering, driving the product’s online presence and go-to-market execution.
• Planned, executed, and launched the online platform, enhancing user experience and increasing monthly web traffic to 90,000 page views within 10 months.
• Optimized the product portfolio by coordinating cross-functional initiatives, aligning digital marketing strategies with business goals to boost revenue and customer engagement.
• Developed and executed a comprehensive go-to-market strategy, driving $1.2 million in revenue within the first 12 months through effective positioning, messaging, and cross-functional coordination.
• Collaborated with global teams to ensure consistent messaging and successful digital campaigns, supporting HP’s mission to create technology that improves lives everywhere.

San Mateo, California, US

• As the Marketing Manager, I oversaw all GSVlabs marketing strategy, led the design of online and offline branding material, outbound business development material, and outbound marketing campaigns for both business.
• Advised startups and developing companies regarding strategic growth, product marketing and GTM strategies.
• Inbound and Outbound Marketing Strategy and outreach.
• Involved in all phases of the project lifecycle of GSV Pioneer Summit (from concept and requirements through launch and support) for two cutting-edge, outreaching startups/ media partners and strategic planning.GSVlabs.

Belo Horizonte, Minas Gerais, BR

• Led marketing strategy and mobile product development for IT solutions tailored to notary offices and hotels, ensuring alignment with customer needs and market trends.
• Coordinated successful launches of new software products and mobile applications, overseeing end-to-end go-to-market (GTM) strategies, including positioning, messaging, and launch execution.
• Planned and executed sales enablement initiatives, developing collateral such as sales decks, product sheets, and training materials to empower sales teams.
• Conducted market research and competitive analysis to identify customer pain points, market opportunities, and differentiators, influencing product roadmap and marketing strategies.
• Drove customer engagement strategies, including user feedback programs, to refine product offerings and enhance user satisfaction.
• Managed all marketing initiatives, including content creation, campaigns, digital marketing, and customer outreach, enhancing brand visibility and driving demand generation.

Mbt, Business Administration And Project Management

Master Of Science - Ms, Digital Arts

Executive Education, Product Management

Bachelor Of Science - Bs, Mass Communication/Media Studies, Advertising And Marketing