Henrique Rocha Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Brasil

Heading the Installations division in Brazil, my focus lies on ensuring safety, elevating customer satisfaction, refining processes, and managing costs efficiently. My role encompasses overseeing internal teams, business units, as well as fostering relationships with partners and suppliers. The scope of my responsibilities involves leading a workforce of over 100 employees, coordinating with 300 service providers, and engaging with 700 third-party technicians.Key Responsibilities:Investment Strategy: Formulating and obtaining approval for the acquisition strategy of tanks and equipment, emphasizing efficient stock management.Telemetry: Spearheading the development and expansion of technology within the bulk customer base to enhance supply logistics.Service Providers: Ensuring the quality execution of services through supplier development, involving training, consultancy, and fostering partnerships.Requalification, NR13, Preventive Maintenance: Ensure execution in accordance with current standards.Installation/New Customers: Enhancing the customer-focused installations release process, ensuring compliance with current standards. Advancing towards remote releases to reduce time and boost productivity.Training: Implementing a continuous training process for both internal and external stakeholders, including service providers, to enhance service quality, safety, and optimize activities.Communication and Digitalization: Identifying opportunities for improving communication throughout the customer journey, thereby influencing both service providers and employees positively.In summary, my role involves strategic decision-making, technology implementation, quality assurance, compliance, process optimization, and continuous improvement initiatives, all geared towards achieving excellence in the Installations sector in Brazil.

Rio De Janeiro, Rio De Janeiro, Brazil

Responsible for Products in Brazil (market trends, product solutions, consumer connections and innovation).In charge of: Elaborating the strategy and designing, and prioritizing projects with the objective of improving the user experience, always considering the opportunities in the customer’s journey.Main products:- Digital products: Design of new functionalities, user engagement and all day-to-day activities of mobile app for B2B and virtual agency for Utilities. Combining UX and data analysis, our team is focused on customer needs and operational costs reduction.- Utilities Product (Super Gas Individual): maximize coverage, profitability, customer satisfaction and P&L management.- Telemetry Project (Remote readings in LPG meters): Define the expansion strategy in order to reduce operational costs and provide a competitive advantage.- SUPERCONTROLE: New product development for B2B cylinder clients, in order to optimize logistics and improve user experience.- SEMPRE GÁS: Development of a new way of consuming bottled gas, paying only for what you use. Innovative product with 2 thousand customers currently in 3 markets served.

Rio De Janeiro Area, Brazil

Responsible for B2B cylinder channel development, maximizing the result and satisfaction of 15,000 customers. Define and implement the strategic planning and develop additional products / projects.Ensure strategic information and decisions flow through target employees, in order to use best practices. - Review of the channel's strategy: implementation of customer categorization, periodic relationship visits, redefinition of strategic areas and resizing of the sales force.- Creation of communication materials for key segments, focusing on new high-profit customers.- Development and implementation of the distribution planning automation project. Achieved a 12% increase in delivery effectiveness.- SUPERCONTROLE: New product development since mapping the improvement in the customer journey, validation by research and internal customers, naming, design and construction of the equipment. Leadership of teams involved in product development, including IT, legal, commercial, logistics, marketing, finance and supplier. Product launched in December 2019.

Rio De Janeiro Area, Brazil

Leader of Utilities business (individual gas supply to apartment buildings complexes and shopping center stores).Manage the Super Gas Individual product, maximizing coverage, profitability and customer satisfaction. Optimize the operation of the product, implementing improvements to reduce costs and better service for buildings and final consumers. Define and implement all strategic planning for the product, ensuring harmonious and efficient interfaces with all areas of the company involved in the Utilities processes.• Restructured the Utilities business, encompassing complete processes redesign, implementation of controls and technology, resulting in EBIT growth of more than 200% and customer base increase by 70% in 3 years.- Manager of individual metering for Supergasbras (175,000 clients)- Mapping opportunities and strategic markets. Roll out of operations in 62 new markets.- Directly responsible for a 3-person team- Leader of the Nova Jornada SGI Project that entails: *Process revision (metering, billing, delivery, collection, customer records) *System improvements in order to automate processes *Sales force training to attract and retain customers *Regularized 8,000 non-billed clients (U$500,000 of revenue in 2016)- Digital initiatives to improve user experience and reduce costs: *Launch of Virtual Agency (minhaconta.supergasbras.com.br) - online customer service *Development and launch of the digital invoice, with 60% of active customers adeherence.- Telemetry Project (Remote readings in LPG meters): Responsible for viability studies, search for new metering solutions and implementation. Leadership of teams involved in product development, including IT, legal, commercial, logistics, marketing, finance and supplier. Product launched in December 2019.

Rio De Janeiro Area, Brazil

Business Module Key User – SAP Implementation (Feb 2014 – Sep 2015)-Design and improvement of the business processes of the company;- Liason with other areas of the company to ensure integration between the processes configured;- Training of 600 employees in new processes and SAP skillsPricing (Mar 2012 - Feb 2014)-Developing and standardization of reports to the sales force and dashboards to the board containing the main information of sales; -Improvement of client segmentation and new Pricing Policy implementation of 90.000 customers;-Analysis of segmentation and market positioning, identifying a gain of U$2,000.000;-Development of Pricing IT System to support sales team to manage customer’s portfolio;-Responsible for the sales team's training in negotiation and pricing for over 300 employees; -Development for chain retailers dealers a Telemarketing System to support them to make their sales more profitable;-Sales&Marketing Planning & Budgeting;-Managed one analyst;

Rio De Janeiro Area, Brazil

-Analysis of market data to identify new markets;-Developing and monitoring the annual budget as business opportunities by region;-Analyze the organizational impact of the entry of new customers, assisting in the planning of the sales force, supplies and cash flow;-Built business proposals for Key Accounts containing analysis of return for Company;-Contract negotiation product supply;-Supervised one junior analyst and one trainee through these activities.

Rio De Janeiro Area, Brazil

-Implemented dashboards to monitor the price positioning in main markets, analysis of margin in value chain and projections vs. budget;-• Revised the sales forecast process, creating regular flows between Sales, Pricing and Supply, in order to increase assertiveness, reducing penalties charged by Petrobras. Less than 2% average error (2.000.000m³ volume involved);-Development and implementation of the system of price monitoring;-Conducted in-field new segmentation method and pricing trainings;-Updating and maintenance costs and fuel pricing;-Managed two trainees.

Academia De Líderes Supergasbras, Business Administration And Management, General

Master Of Business Administration (Mba), Finance Executive

Strategy & Marketing Programm

Production Engineering, Engenharia

Ensino Médio