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•Built and executed Go-to-Market strategy and plan for Americas, EMEA, and APJ with tight alignment with Ceridian’s long-term plan (SRP), including headcount allocation, budget balancing and distribution, rules of engagement setting, and product roadmap alignment.•Structured and led the Go-to-Market Execution process globally by setting up the governance model, defining clear stakeholders and decision makers (RASCI), aligning cadences, communication process and milestones.•Managed product roadmap built and Go-to-Market integration plan for acquired companies, such as Ascender HCM (APJ), Excelity (APJ), and Adam HCM (LATAM).•Led the Data Transformation Initiative by revamping CRM database, structure, and governance to allow for 55% data accuracy improvement, more efficient territory planning, and better pipeline and forecasting processes’ outcomes.•Launched the Strategic Customer Officer to serve as a SWAT team to empower sellers, manage overcomplex large deals, increase offerings’ value-add, and improve the customer journey.•Redefined Digital Sales organization with increased customer base focus to allow for improved up-sell and cross-sell opportunities and customer relationship management, yielding to 35% bookings increase.

•Trusted advisor and strategist to the Midwest Market Unit Managing Director, Chief Operating Officer, and Regional Vice-Presidents.•Strategized and executed long-term vision for the Market Unit, ensuring a healthy rolling-four-quarter pipeline with increased conversion rate, predictability, forecasting, and linearity. •Streamlined process for mapping strategic accounts and supported the Account Planning rollout, leveraging $480M+ incremental pipeline.•Structured, executed, and supported Go-to-Market Planning to align SAP's strategy with the Market Unit goals and budget.•Led Market Unit performance evaluation by analyzing key data points to drive decisions in Quarterly Business Reviews, Executive Meetings, and Field Performance Evaluation (Individual Contributor). •Disseminated best practice of collaboration and ensured higher commitment with the execution of deal qualifications, deal reviews, and close plans.•Built and executed the Franchise for Success (Sales Process) Steerco leading a team of 30+ stakeholders and targeting sales process improvement and best practices sharing across every Market Unit, Region, and Line of Business.

•Oversaw Database and Data Management's (DDM) operations, engaged with and contribute to the HANA Growth Plan, and proposed/implemented best practices and solutions to leverage the operational efficiency of the organization. •Aligned internal strategy and the Go-to-Market plan.

•Supported the Chief Operating Officer to Database and Data Management (DDM) President.•Developed business cases focused on platform market opportunities including monetization of key innovations and go-to-market for the 5-year DDM roadmap, which will allow the implementation of the double-digit growth strategy. •Provided DDM supply chain recommendation aimed at increasing operational efficiency.•Analyzed competitive landscape and partnering opportunities, creating more visibility and business opportunities to increase sales and customer adoption.

•Supported the Global Head of Leadership Experience & Organization Development on strategic projects.•Structured leadership strategy that will help SAP focus on the differentiators that guide leaders to meet the key business challenges and lead SAP successfully into the future.

•Supported the Chief of Staff and Customer Officer on strategic projects under the leadership of the President.•Developed and implemented Ariba Private Equity channel’s new commercial strategy, improving the customer relationship and driving more business. •Provided internal tools and system optimization recommendations aimed at Increasing Ariba’s operational efficiency, scalability, and customer experience. •Structured Ariba Network Adoption analysis, creating more visibility and opportunities to increase customer engagement.

•Structured and implemented the Project Management Office (PMO), a new department of 1 manager and 3 analysts responsible for managing strategic and confidential projects and for providing governance across the organization. •Created and led communication strategy for the PMO, developing a new executive roadmap platform for project management that increased the efficiency of the department.

•3 people under coordination. •Responsible for the Corporate Governance due to Credit Risk Control, Basel II, Capital and DDP; for the Credit Politics' analysis through RAROC (Risk Adjusted Return on Capital) methods; and for the discussion, definition and approval of the RAROC's Calculators as well as of the Client's RAROC and Multi-Product's RAROC that may ease and enrich the decision process of credit concession. Also responsible for the development of oficial materials for BACEN (Banco Central - Central Bank).

Since April 2006: Department of Residential Insurance of Itaú SegurosFrom April 2006 to June 2008: Senior AnalystFrom July 2008 to September 2009: Marketing Coordinator •3 people under coordination.•Valuation, financial analysis and study of all products and distribution channels, including their development and updating.•Comparative market analysis, development of sales campaigns and their monitoring.•Development of new products ( residential insurance, extended warranty and residential assistance ), encompassing financial analysis / implementation / media.•Pricing of Seguro Residencial Itaú with discounts and penalizing rates.•Implementation of client satisfaction surveys and subsequent adjustment of sales methodology.

From January 2005 to March 2006: Trade Marketing Department of Itaú SegurosTrainee•Development, planning and implementation of Migration of Payments from Compensation Fiche to Current Account Debit•Development and implementation of Market Shelf•Creation and development of marketing actions aiming the growth of the selling through the Commercial Department

•Development, planning and implementation of Divulgation Plan of AbrilSac.com trademark.•Management, planning, follow-up and control of subscription sales through the Internet of a group of magazines.•Creation, development and planning of actions for e-mail marketing.•Management, follow-up and control of partnerships with other companies, shopping-malls and virtual portals.•Preparation, planning and analysis of an Anti-Spam study.

•Participation in creation and development of the Company•Conception of Company strategy, including products and services to be offered, sources of invoicing and capture of target-clients.•Participation in implementation of quality project ISO 9001:2000

•Re-structuring of graduation disciplines of Information Technology Department.•Creation of pedagogic materials.•Planning of activities to be developed.

•Selling and rental of winter ski equipments.•Management of treasury and preparation of daily cash balance.•Management of stocks.•Evaluation and conception of more efficient methods to attend clients (creation of data bases).