• Manager of user acquisition efforts for all Casual titles published by Kwalee, including games in Solitaire, Word, Merge, and Interactive Stories genres.• Worked to create a brand new User Acquisition Framework for all Casual titles that will be produced or published by the company in the future, helping to set goals, create timelines, and define testing methodologies that will be used during the whole production process, all the way to Soft Launch and eventually Global Launch of new games.• Created a new training process for all new User Acquisition managers who joined the Growth team to be fully up to speed and already managing games in under a month.• Worked alongside the Hypercasual and Hybridcasual teams to bring insights into campaign management and new optimization strategies that could be valuable to scale up those games.• Responsible for managing the iOS SKAN campaign strategy across all games, including setting conversion schemas that make sense for every game, validating SKAN integrations and reporting, and also providing meaningful insights to the Growth team to help them make optimization decisions based on SKAN data.

• Manager of the user acquisition efforts for mobile games such as CodyCross, WordLanes, and Stop;• Worked to generate over 200MM downloads across all Fanatee Games;• Managed high monthly UA budgets with a focus on delivering positive ROAS;• Responsible for the management of a team of over 5 people, providing constant professional feedback, as well as training for new employees and interns;• Provided constant feedback and reports directly to the company board of directors, partners and product teams regarding current user acquisition performance;• Focused on managing a team to develop internal automation tools with the goal of making both campaign management and creative optimization a more automated and flawless process;• Built strong relations with partners in the Digital Marketing industry, as well as in the Mobile Gaming space (especially in South America), focusing on ensuring the best use of their services to boost user acquisition performance;• Led internal discussions within the company regarding all the changes derived from Apple's iOS 14.5+ privacy updates, which included using SKAdnetwork across all Fanatee's games on iOS and working alongside the Data Science and BI teams to build better reporting tools to manage iOS Campaign performance as best as possible.

• Responsible for managing several campaigns for all Fanatee Games across multiple Ad networks such as Facebook Ads, Google Ads, Unity Ads, Applovin, Ironsource, Vungle, among others;• Worked to ensure proper LTV calculations (summing up both IAP and Ad Revenue) for accurate campaign management using a mixture of probabilistic models and historical data;• Built several processes and reports to facilitate campaign management on a daily basis;• Worked with third-party attribution providers (especially Appsflyer) to ensure proper campaign data reporting and integration with the BI systems of the company;• Integrated and managed several new Ad Networks that would fit into Fanatee’s UA strategy.

• Learned and used Salesforce platforms to help the sales and marketing teams with their daily tasks;• Worked alongside the sales team to leverage the company’s training program to more professionals in the market;• Built reports and presentations to be used in the company's daily and weekly meeting routines;• Elaborated weekly articles (mainly focused on foreign trade news) that were published in the company’s weekly newsletter.