Joined the Omnigov team on activation and planning of UK Government's marketing messages online. Working across several teams to deliver award winning delivery of campaigns for NHS, UK Army, UK Department for Education among others. Due to wide variety of clients within the Omnigov team, had to plan and execute campaigns on every large biddable platform (Snapchat, Reddit, Google, Facebook, Instagram, Tiktok, Pinterest, Bing, Twitter and Linkedin) using self-service UI, booking directly for premium buys and managing through a variety of systems including the Google's 360 suite and Adobe Advertising Cloud.

Co-founder of a digital performance consultancy focusing on delivering tangible results using data-driven user journey analysis based on a proprietary software and method.Within our first year we have already proven that our Aser Journey analysis method can bring fast and measurable results for PPC, SEO, Content, eMail and even Display strategies for medium and large businesses in B2C and B2B.

I provide my digital marketing performance expertise on a consultancy or contract basis at a manager or director level. Notable past contracts of 6 months and up:- Publicis Media - Digital Performance Director for the Essity Tena hub- Essence - PPC Consultant/Sn. Manager on the Google account (advertising various Google products online)- Forextime - Head of Digital for global strategy and execution- MG OMD - Biddable Manager in Omnigov team working on planning and execution of UK Government's online advertising

Contract as interim AD in Performics overseeing performance and timely delivery over several teams• Planning and overseeing execution of strategy over PPC, Social and Affiliates. Helping if necessary• Responsible for 6 products across 8 markets (UK, DE, FR, ES, IT, PT, PL, GR, IE)• In Q1’19 we delivered 46% more conversions at 44% lower CPA for 7 figure budget• Achievement: Introduced processes and digital transformation across teams (Ex. Cut report time by 3x)

Taking over as CEO to drive change in business proposition• Restructuring the business for a more optimal run-rate and more concise proposition• Responsible for managing the business, team and top-tier marketing campaigns• Over 100 proposals/strategies delivered and pitched in last 24 months• Key accounts: BitDefender, HP, National Geographic Kids, Bespoke Hotels• Achievement: Built agency reputation/day rate from £200 to £1,000 based on proven results since 2015

As the Head of Strategy I'm in charge of delivering multi-channel digital strategies to my agencies accounts like Medela, National Geographic Kids and Dock & Bay, and managing/mentoring the team in how to execute them. As a co-founder I am in charge of making sure the agency runs to a high standard of quality in our execution and KPI delivery. Quite often it means I have to get my hands dirty with building campaigns and analysing results which is great as it gives me the opportunity to keep up to date with the minor details of all the platforms and channels we utilise. Overall main skills employed have been business development, marketing strategy and stakeholder management.Most notable client accounts aqcuired and serviced:- Destination Canada- Wella- Sanofi Pasteur- Canon- Hewlett Packard- ZenDesk- National Geographic Kids- Medela- Over a dozen startups including Mous, Dock & Bay, Scirra and others

Contract to help with the backlog and onboarding of several larger accounts: Google, GSK and Nokia• Managed activation teams on several accounts: Google, GSK, Nokia• Direct control over Google’s B2B and B2C campaigns in EMEA• Key Accounts: Google, Nokia, GlaxoSmithKline (GSK)• Achievement: Activation of GSK AMS and paid search for Nokia in all EMEA (100+ countries)

Contract to increase efficiency of acquisitions team• Management of acquisition team• Ownership of ppc, paid social and email channels• Working with sales towards joint targets• Ensuring daily deals get promoted and pulled according to schedule• ROI increase of 200% on a budget of £3M• Team efficiency increases – no deadlines missed, and all deals live by the hour• Negotiated a sizeable service deal to automate acquisition processes

Full control of biddable media strategy and execution within the team.Top billed accounts: Alzheimer's Society, British Red Cross and Learndirect

- PPC management of APAC markets, Russia and S. Africa with junior Exec in Japan- Budget allocation across search and social PPC channels- Research, strategy, build and management of PPC acounts- Creation and A/B testing of ad copy- Remote and in-person communication with stakeholders- Kenshoo, Radian6, ClickTale, Salesforce, Adlens, Omniture, Facebook, Twitter

Contract for a PPC audit and management for one of the largest online players in the UK automotive sector.

First hire in a startup digital agency. Helped with every aspect of the business (apart from accounting) and helped shape what would later become Passion Digital; a successful digital agency with multiple locations.Primary agency focus was on the Charity and NGO sector with specialisation in PPC and SEO. Close collaboration with the Google Grants team was a daily occurrence.

After IBC Baltic, I continued as a freelance/self employed Internet Marketing Consultant with hands-on projects. Daily work involved working with in-house teams and mostly educating them in the ins and outs of the 'emerging digital marketplace'. Topics covered PPC account management and SEO consultations with a couple of website development projects along the way.

WSI Internet marketing franchise operation, direct sales, project management, SEO and PPC campaign implementation and management.