Henry Ess Email & Phone Number

New Hampshire, United States

• Lead strategic digital marketing initiatives at BybDGTL, orchestrating comprehensive campaigns across paid social, paid search, SEO, and website development to drive client success.• Innovate and implement cutting-edge techniques in digital advertising, leveraging platforms like Facebook Ads Manager, Google Ads, and advanced SEO tools to optimize client ROI and exceed performance objectives.• Direct day-to-day operations of BybDGTL, overseeing client acquisition, project management, budgeting, and team leadership to ensure seamless service delivery and sustained business growth.• Cultivate strong client relationships through personalized consultation and results-focused strategies, earning repeat business and referrals while maintaining high levels of customer satisfaction.

Hooksett, New Hampshire, United States

• Lead dynamic and engaging fitness sessions employing a variety of training techniques and equipment• Effectively communicated exercise instructions and modifications to ensure member safety and proper form• Created a positive and inclusive environment for all

Manchester, New Hampshire, United States

• Successfully developed and executed strategic media plans for advertising campaigns, ensuring efficient allocation of budgets and maximizing reach and engagement• Coordinated ad placements and schedules across multiple channels, including print, digital, and broadcast, to ensure seamless campaign execution• Managed the trafficking process, ensuring timely and accurate delivery of ad materials to media vendors• Monitored campaign performance metrics using industry-standard analytics tools to provide actionable insights to clients

Southfield, Michigan, United States

• Collaborate with client and other agencies to effectively plan out media campaigns for the year• Analyze consumer response data to construct reports using Microsoft Office and proprietary software to provideinsight to the client on real-time performance• Work with buying team to approve buys and identify struggling markets to improve efficiency• Continuously maximize client performance within their strict budgetary constraints

Kalamazoo, Michigan Area

• Lead intern for student outreach (Fall ’19)• Develop a weekend retreat with team members and facilitate activities during the retreat• Educate students through presentations and exercises that teach about the Office of Student Engagement

Kalamazoo, Michigan Area

• Provide technical support and troubleshooting services to students and faculty• Developed a better understanding of problem-solving strategies • Effectively communicate technical solutions to both technical and non-technical users

Manchester, New Hampshire

• Executed market research to assist in the redesign of the Carpet One national website• Learned and applied SEO to enhance the user experience for the Carpet One national catalog• Integrated information and data to build out a mobile app for the national Carpet One convention• Analyzed and visualized historical email marketing strategies in order to propose a new approach • Collaborated with other interns on an expansion proposal project

Battle Creek, Michigan

Provide assistance for the successful management of the wholesale merchandising program for the U.S.A Hockey account by planning, analyzing, recommending and implementing assortment to various markets across the USA in order to meet sales goals. Other responsibilities include:• Developed a basic knowledge of Adobe Photoshop and Adobe Illustrator• Composed copywrite material for advertising campaigns and products• Promoted awareness and increased outreach for the USA Hockey brand• Starred in a promotional commercial for seasonal merchandise line

Hooksett, New Hampshire

- Developed strong interpersonal communication with co-workers, management, and customers- Maintained professionalism while working in a fast-paced, customer-oriented environment - Displayed a pleasant and professional demeanor while providing quality customer service- Ensured customer satisfaction by using critical thinking to find quality solutions

Bachelor'S Degree, Advertising

Activities and Societies: WMU Office of Student Engagement Leadcorp Intern (2018-2020) WMU Ad Club Member (2018- 2020)

High School Diploma