Henry Frank Email & Phone Number

New York, New York, Us

-Lead cross-channel customer acquisition efforts, overseeing performance media,brand marketing, and creative production/design for all campaigns. Key channelsincluded device, programmatic display, social, search, and paid affiliates, inaddition to high-impact digital display, on-air, and out of home-Inform/validate investment strategies, tactical planning, and optimization withadvanced analytics and data modeling from MTA and MMM-Manage promotional efforts for all live events (5,000 since launch), covering allmajor sports properties including NFL, Big Ten Athletics, Premier League, FIFA WorldCup, MLB, NHL, PGA, WWE and the Olympics (Tokyo, Beijing & Paris)-Plan and manage end-to-end campaigns, achieving record-breaking results inviewership and single-day subscriber acquisition, including the most-streamedsporting event in U.S. history (Chiefs-Dolphins NFL Wild Card Game)-Design and conduct formal testing methodologies to inform creatives, messaging,audiences, and optimization tactics-Conduct long-term subscriber forecasting and profitability models used to informbids in the negotiations to acquire the broadcasting rights to new sports properties-Build workflows for managing custom, branded content programs and leveragecreators and influencers for engaging content on social platforms. Efforts went viralwith collaborations exceeding 20 millions views on TikTok and Instagram.-Utilize churn propensity modeling to maximize customer lifetime value of sportsviewers on Peacock and minimize seasonality-based subscriber churn.-Consult with Sales Planning and Brand Partnerships teams to drive additionalsponsorship revenue growth and strategic synergies.-Supervise the daily activities and foster the professional development of four directreports-Compose Go-to-Market strategies (GTM) for new product features and content launches, leveraging paid, owned and partnership channels to communicate new product offerings to existing and prospective customers

New York, New York, Us

-Led cross-channel growth marketing efforts, overseeing performance media and creative production/design for all Sports and Live Entertainment event campaigns. Key channelsincluded device, programmatic display, social, search, and paid affiliates.-Act as primary client lead for external media agency teams, leading all campaignbriefs as well as the development of new processes and reporting tools-Developed all creatives used in paid promotional efforts, and built playbook ofcreative best practices to guide design of all media assets.-Optimized campaigns to drive direct signups while maintaining CPAs well belowlifetime value and lower than budget to drive positive ROAS, transforming sportsinto the strongest performing content vertical - responsible for driving nearly 30% ofall Peacock paid subscriber growth to date.-Build testing and implementation roadmaps for the onboard new ad tech platforms

London, London, Gb

• Detail-oriented media strategy lead, responsible for developing and executing high impact, data-driven, and cross-channel brand and subscription growth campaigns to promote and build demand for DAZN’s live sports rights and event calendar• Drove subscriber acquisition, conversion, and efficiency through the implementation of programmatic and direct/guaranteed media strategies• Exceeded new customer acquisition goal in 2019 by 124%, despite a 47% reduction in budget• Elevated key market brand metrics by 130% from previous year including awareness and consideration• Captured a 359% growth in paid subscriber customer base since July of 2018, achieved with considerable competitive channel restriction and limited brand awareness• Developed successful first-to-market executions, including an unprecedented station brand domination in the 2nd largest travel hub in Toronto’s Union Station• Maintained and designed accurate daily customer acquisition forecasts based on event calendar and media activity• Directed and collaborated with agency teams to develop channel strategy, campaign structure, optimizations, and ad content (including strategic recommendations on creative content and messaging)•Coordinated marketing plans with key league stakeholders like the NFL, UEFA, Premier League, MLS, Matchroom Sports, and the MLB• Maintained and updated consumer-facing product portals, including app store listings, landing pages, and strategic partnership promo materials• Worked closely with product team and CRM teams to develop SEO/ASO strategies along product test roadmap to build the optimal user experience. Effectively reduced site dropoff/partial conversions by 25%• Acted as consultant for internal media sales and partnerships team, assisting with the ideation and sales strategy of branded sponsorships sold to global advertisers

London, England, Gb

• Directed strategy and plan development using in-depth knowledge of digital media landscape and industry trends. • Acted as chief media liaison to major sports networks on behalf of the Unilever portfolio, manage multi-million-dollar upfront contracts annually and negotiate advantageous rates to secure additional value for the Men’s Scale brands in the portfolio (Degree, Dove Men + Care, Axe). • Created thought leading documentation widely used by both internal and external teams, including planning briefs, client and agency POVs and efficiency-maximizing process documents. • Convened with interagency teams to develop new practices used to guide campaign implementation, optimization and reporting, including metadata taxonomy used for systematic data capture. • Coordinated across multifunctional teams to develop and implement innovative, highly customized digital sponsorship programs across multiple brands and product verticals. • Advised on best practices and assist with the development of creative assets (e.g. Display, Video, and Social). • Managed a team of media planners and associates, supervising their daily activities and responsibilities while fostering an environment of continuous growth and professional development. • Supervised the preparation of post-campaign performance reports, collaborating with marketing science personnel to uncover applicable insights and learnings to be incorporated into future campaign strategies. • Provided research and analysis to assist with various issues that arose in the execution of the tactical plan including the facilitation of performance optimizations. • Worked closely with Consumer & Market Intelligence teams to develop learning plans with the goal of maximizing the performance of current and future campaigns, including the building and implementation of survey-based brand lift studies.

London, England, Gb

Accounts: Volvo, Domino's, Egyptian Tourism Authority, Grand Marnier • Designed and executed an innovative, first-to-market branded content campaign involving a livestreamed Virtual Reality experience broadcasted during the 2017 Solar Eclipse, earning wide acclamation across the industry and receiving multiple Digiday Video Awards (CNN x Volvo- “Racing the Sun”). • Contributed to the onboarding of new agency clients, working with former agency teams to seamlessly transfer campaigns and bridge previous media operations. • Utilized market research tools to acquire insights on real-time brand perception to make creative optimizations and uncover opportunities to increase brand engagement.

London, England, Gb

Bacardi Account

New York, Ny, Us

Planned, implemented and reported on display and social ad campaigns for multiple retail clients including The North Face, J.Jill and The MoMA Store

Brooklyn, Ny, Us

• Contributed to the promotion of and provided organizational assistance in preparation for the annual conference for the International Forum for Investor Education (IFIE). • Conducted research and created outreach deliverables for the Alliance for Investor Education’s (AIE) member acquisition strategy. • Drafted scripts and pitched members of the media for upcoming news events and report releases, on behalf of leading non-profit organizations, including the Natural Resources Defense Council (NRDC), Physicians for Social Responsibility (PSR), and others. • Attracted press interest and earned media coverage from major outlets including the Associated Press, New York Times, Wall Street Journal, and other national news outlets. • Conducted research and built lists of active and appropriate reporters, media leads and contacts on behalf of clients. Organized contacts by area of coverage and expertise. • Assisted in organizing and executing the annual national conference for The National Association of Consumer Bankruptcy Attorneys (NACBA). Prepared and organized materials for Hill Day event.

Norcross, Georgia, Us

Bachelor'S Degree, Marketing

Education record