Henry Frank Email & Phone Number

New York, New York, US

-Lead cross-channel customer acquisition efforts, overseeing performance media,brand marketing, and creative production/design for all campaigns. Key channelsincluded device, programmatic display, social, search, and paid affiliates, inaddition to high-impact digital display, on-air, and out of home-Inform/validate investment strategies, tactical planning.

New York, New York, US

-Led cross-channel growth marketing efforts, overseeing performance media and creative production/design for all Sports and Live Entertainment event campaigns. Key channelsincluded device, programmatic display, social, search, and paid affiliates.-Act as primary client lead for external media agency teams, leading all campaignbriefs as well as the.

London, London, GB

• Detail-oriented media strategy lead, responsible for developing and executing high impact, data-driven, and cross-channel brand and subscription growth campaigns to promote and build demand for DAZN’s live sports.
• Drove subscriber acquisition, conversion, and efficiency through the implementation of programmatic and direct/guaranteed media strategies
• Exceeded new customer acquisition goal in 2019 by 124%, despite a 47% reduction in budget
• Elevated key market brand metrics by 130% from previous year including awareness and consideration
• Captured a 359% growth in paid subscriber customer base since July of 2018, achieved with considerable competitive channel restriction and limited brand awareness
• Developed successful first-to-market executions, including an unprecedented station brand domination in the 2nd largest travel hub in Toronto’s Union Station

London, England, GB

• Directed strategy and plan development using in-depth knowledge of digital media landscape and industry trends.
• Acted as chief media liaison to major sports networks on behalf of the Unilever portfolio, manage multi-million-dollar upfront contracts annually and negotiate advantageous rates to secure additional value for the.
• Created thought leading documentation widely used by both internal and external teams, including planning briefs, client and agency POVs and efficiency-maximizing process documents.
• Convened with interagency teams to develop new practices used to guide campaign implementation, optimization and reporting, including metadata taxonomy used for systematic data capture.
• Coordinated across multifunctional teams to develop and implement innovative, highly customized digital sponsorship programs across multiple brands and product verticals.
• Advised on best practices and assist with the development of creative assets (e.g. Display, Video, and Social).

London, England, GB

• Accounts: Volvo, Domino's, Egyptian Tourism Authority, Grand Marnier
• Designed and executed an innovative, first-to-market branded content campaign involving a livestreamed Virtual Reality experience broadcasted during the 2017 Solar Eclipse, earning wide acclamation across the industry.
• Contributed to the onboarding of new agency clients, working with former agency teams to seamlessly transfer campaigns and bridge previous media operations.
• Utilized market research tools to acquire insights on real-time brand perception to make creative optimizations and uncover opportunities to increase brand engagement.

London, England, GB

Bacardi Account

New York, NY, US

Planned, implemented and reported on display and social ad campaigns for multiple retail clients including The North Face, J.Jill and The MoMA Store

Brooklyn, NY, US

• Contributed to the promotion of and provided organizational assistance in preparation for the annual conference for the International Forum for Investor Education (IFIE).
• Conducted research and created outreach deliverables for the Alliance for Investor Education’s (AIE) member acquisition strategy.
• Drafted scripts and pitched members of the media for upcoming news events and report releases, on behalf of leading non-profit organizations, including the Natural Resources Defense Council (NRDC), Physicians for.
• Attracted press interest and earned media coverage from major outlets including the Associated Press, New York Times, Wall Street Journal, and other national news outlets.
• Conducted research and built lists of active and appropriate reporters, media leads and contacts on behalf of clients. Organized contacts by area of coverage and expertise.
• Assisted in organizing and executing the annual national conference for The National Association of Consumer Bankruptcy Attorneys (NACBA). Prepared and organized materials for Hill Day event.

Norcross, Georgia, US

Bachelor'S Degree, Marketing

Education record