"Number One Cultural & Historical Tour in the United States" (TripAdvisor, 2023)"Best Historical & Cultural Tour in the World" (TripAdvisor, 2022)"Most Booked Fall Experience in America" (TripAdvisor, 2021)

Founder & primary content creator of SpruesNBrews Scale Modeling educational & entertainment social media channels with focus on history through scale modeling.Manage all daily operations of SpruesNBrews Scale Modeling YouTube channel (with current viewership of 74k+ subscribers & 6 million annual views).Produce weekly instructional & educational video content about scale modeling & history (managing all artistic creation, videography, video editing, audio mixing & advertising).Coordinate with history educators, influences, authors & museum staff to create content for social media & host virtual competitions/giveaways.

Site Merchandising:Manage digital merchandising for Work (PRO) & Apparel product lines; curate seasonal assortment of 1k+ styles for eCommerce selling from product upload through to end-of-life on site.Partner closely with merchandising & planning teams to optimize on-site assortment for PRO consumer.Align w/ marketing team to maximize digital exposure & performance of key brand campaigns.Aid in training & guidance of team interns & temp staff to assist in daily operations of eCommerce team; help develop skills & familiarity with merch tools & reporting systems to increase team efficiency & develop new talent.Project Team Leadership:Lead cross-departmental team focused on growing PRO brand on US & CA eCommerce sites.Develop innovative strategies to elevate on-site experience for PRO consumer & increase brand market share.Identify growth opportunities & execute strategies to ensure financial targets for brand are met or exceeded.Analyze & report site performance metrics to support critical business decisions.Provide expert insight & recommendations to planning & marketing partners to drive traffic & digital selling.

Supported digital merchandisers in creation & curation of seasonal product tracking documents.Partnered with global & regional creative teams to ensure photography coverage of full seasonal assortment of 2k+ styles.Manage in-season photography requests & work with buying counterparts to acquire samples for seasonal photo shoots.Managed user-generated content tools to support product launches & enhance customer experience on site; built monthly reporting tool to deliver KPI metrics to business partners.

Assisted retail buyers in management of seasonal tracking documents, procurement & organization of sample inventory & preparation for seasonal line presentations.Monitor Inventory levels & execute unit transfers to maximize digital sales & DC productivity.Teamed with counterparts on eCommerce & Marketing teams to collect & ship samples for regional photo shoots & holiday creative campaigns.