My strategic role is to showcase our innovative capabilities in generating roofing leads, AI-driven damage detection, and thermal reporting. I am dedicated to listening to our trusted partners' needs, continuously improving our products, and establishing collaborative agreements that enhance our collective impact. My daily focus includes ensuring our team remains aligned with our vision and mission, driving forward to set new benchmarks in the roofing and construction industry.

During my tenure as Regional Director of Marketing and Business Development for Oceans Healthcare, I played an instrumental role in augmenting the organization's regional sales efforts. Founded in 2004 and headquartered in Plano, Texas, Oceans Healthcare has grown into a nationally recognized provider of behavioral healthcare services.In my role, I was tasked with a variety of responsibilities:Sales Plan Execution: I ensured the successful execution of sales plans within the region, leveraging Strategic Planning: I devised and executed a territory carve and strategic marketing plan, significantly contributing to the organization's internal revenue growth.Staff Development: I trained, coached, and developed individual marketers, fostering future management talent within the organization.Marketing ROI Analysis: I played a key role in analyzing marketing results, measuring ROI, and strategically reinvesting marketing communications dollars in effective initiatives.Sales Training Tools: I developed essential sales training tools for communicating features and benefits of each service line, including a psychiatric nurse practitioner rounding group for nursing homes, Intensive Outpatient Programs, and Inpatient Hospitalization.As part of my role, I oversaw all inpatient & outpatient marketing in Louisiana and assisted in launching hospitals in Texas, demonstrating the pre-marketing efforts and execution strategies necessary for successful startup operations. I led the oversight and growth of all Intensive Outpatient market development in Texas & Louisiana from 2015, identifying training needs, developing training tools, and strategizing overall growth.The hospitals I played a key role in include:LouisianaAlexandria: 24 bedsBaton Rouge Broussard: 38 BedsDeRidder: 20 bedsGreater New OrleansHammondKentwoodLake Charles: 20 bedsOpelousas: 20 bedsTexasAbileneKaty: 50 bedsLongview: 24 bedsLufkin: 24 bedsPermian BasinWaco

As part of my role, I was entrusted with a multitude of responsibilities that spanned the realms of marketing, team management, and customer service. The core aspects of my role included:Strategic Marketing: Developed and executed a strategic marketing plan to expand our reach and influence in the market. This included comprehensive territory analysis and management to optimize our resources and efforts.Team Management: Recruited, hired, and managed a team of marketers. This involved assessing their field competencies, providing regular training, and nurturing a culture of excellent internal and external customer service.Budgeting: Worked within a set budget to achieve maximum return on investment in a cost-effective manner. This required careful financial planning and strategic allocation of resources.Community Education: Educated the medical community, patients, families, and caregivers about our mental healthcare services. This involved disseminating accurate and helpful information about our offerings to foster better understanding and engagement.Patient Assessment: Promptly conducted mobile pre-screening of referred patients to assess their suitability for our various levels of care. This ensured that each patient received the most appropriate treatment for their unique needs.Market Share Expansion: Achieved notable gains in market share by providing exceptional patient care and world-class customer service. This bolstered our reputation and resulted in a larger, more loyal customer base.Nursing Facility Rounds: Regularly visited four area nursing facilities alongside two psychiatrists to maintain open lines of communication with both the facilities and families. This collaborative approach facilitated better patient outcomes and fostered stronger relationships with our partners.

Developed and implemented a comprehensive Community Education Plan, contributing to the establishment and maintenance of long-term relationships with referral sources, in accordance with Joint Commission, Federal and State regulations, and Oceans' Mission and policies.Increased utilization of hospital services by building relationships with community professionals, making 1:1 contact, and generating referrals to the Adult and Geriatric Psychiatry Unit Program.Conducted mobile assessments and initiated strategies to promote specialty clinics in the community, effectively highlighting the Psychiatry Unit's program and services.Collaborated with the Director in planning and implementing education strategies, maintaining monthly reports for the department, such as Contact Lists, Reference Logs, Newsletters, Fax Outs, Follow-up Calls, Physician Expense Reports.Analyzed marketing data to develop effective strategies that increased referral rates and community education efforts.Successfully completed CPR certification and an Oceans approved behavioral health de-escalation program.Maintained high resilience in a high-paced and stressful environment, managing interruptions and handling occasional pressures due to multiple calls and inquiries.