Results-oriented entrepreneur with extensive experience in paid marketing, social media growth, content creation, and team leadership. Proven ability to scale brands from the ground up, drive revenue growth, and execute high-impact marketing campaigns across multiple platforms.
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Chief Of StaffCharisma On CommandSanta Monica, Ca, Us -
Founder & Content DirectorHenry Hoops Feb 2021 - PresentLos Angeles, California, United States- Grew the channel from 0 to 400k subscribers and 400M+ views.- Utilized "Shorts" for rapid organic growth before transitioning to long-form content for monetization.- Secured brand partnerships with companies like DraftKings, BetterHelp, and NordVPN.- Built and managed a team of video editors, writers, and designers.- Preparing to launch merchandise and digital courses.
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Podcast Producer & Co HostDropping In Podcast Nov 2022 - PresentLos Angeles, California, United States- Managed all aspects of podcast production, including social media growth, guest booking, filming, recording, and content scheduling.- Grew YouTube channel to 115,000 subscribers, increasing daily views from 1K to 8K.- Boosted monthly audio downloads to 40K+ through strategic guest bookings and organic reach expansion.- Led a team of editors and designers, overseeing content creation and clipping episodes into clips, shorts and images for social media promotion.- Served as a co-host on select episodes and ensured consistent content release on both audio and video platforms every Friday.
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FounderVitru Sunglasses May 2019 - Present- Founded VITRU a men's luxury sunglass and jewlery brand.- Scaled VIRTU revenue from $0 to $2.5M+ with a profitable ROAS on over $500K in ad spend through Instagram and Facebook.- Created all marketing content, including images, videos, UGC, and GIFs, to support paid campaigns and organic growth.- Designed 20+ SKUs for seasonal sunglass and jewelry collections, ensuring alignment with market trends and customer preferences.- Spearheaded seasonal product "drops," consistently generating $120K+ in sales each spring and shipping over 45,000 units over its llifetime
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Sales And Marketing SpecialistHjh Enterprises Llc May 2017 - PresentUnited States
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Growth SpecialistCharisma On Command Aug 2021 - Sep 2022Los Angeles, California, United StatesGrew Charisma on Command "shorts" channel from 8k subs to 164k subscribers by developing a viral content strategy. This includes repurposing long form content to viral shorts, producing totally original content, hiring UGC creators, Training virtual assistants systemizing content posting and strategy.Organically Added:📩 25,000 emails💰 $35,000 in revenue👥 164,000 Subscribers 👀 58,000,000 Views
Henry Houpert Education Details
Frequently Asked Questions about Henry Houpert
What company does Henry Houpert work for?
Henry Houpert works for Charisma On Command
What is Henry Houpert's role at the current company?
Henry Houpert's current role is Chief of Staff.
What schools did Henry Houpert attend?
Henry Houpert attended Temple University.
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