With a deep-rooted passion for business, I've cultivated a strong career in marketing and sales, specialising in brand development as well as formulating and executing marketing strategies, concepts, and campaigns. My core expertise lies in the gaming / iGaming industry, but my experience extends to other areas such as tech and travel.I've developed and led innovative multi-channel marketing campaigns that consistently deliver solid and repeatable results in both B2B and B2C. These successful outcomes are always backed by robust data.Balancing a technical degree with a creative spark, I've built up over 17 years of experience in the commercial and marketing space, collaborating with top-tier names in gaming. My journey has ranged from growing and developing startups to senior management roles in FTSE 250 companies.Additionally, I've extensively worked with licensed brands, crafting immersive brand launches, activations, and digital content. My collaborations include prominent brands such as Warner Bros., Marvel, Paramount, and Fox. In each project, I strive to maximize the marketing potential of the brand while carefully maintaining respect for its identity, heritage and necessary guidelines.Driving my professional life is a passion for what I do and a hands-on approach, paired with a positive attitude and a tenacious approach to problem-solving.Beyond my professional life, I am committed to supporting various charities by offering tech assistance/know-how as well as my time for volunteering hands-on with the charity's service users. The causes I am actively involved in span from Mental Health to Animal Welfare.