In today's competitive world, the best way to ensure organizational success is to work cooperatively and safely. Today's owners and managers -- and tomorrow's -- want positive results, low cost and high quality. If a company does not meet or exceed the owners and managers needs, their competition will. It's no longer enough for employees to simply "embrace" change: continuous improvement must become a way of doing business, where people actively seek improvements and where systems and processes support and drive initiative. Trust and respect for one another is the key. The work environment must be such that people work without fear, within a culture that demands safe work practices and encourages pride in both personal and organizational accomplishments.