Henry Solis Email & Phone Number

United States

Manage the email content calendar to ensure alignment with NPI launches while mitigating frequency between various campaigns to retain audience interest and engagement.Perform A/B testing to advise on improvement to the effectiveness of current email outreach strategies.Identify trends and email marketing strategies to gain insights into best practices and new ideas for marketing tactics.Conduct weekly and monthly performance reports that include open, clicks, bounce, and unsubscribe rates.Identify trends and email marketing strategies to obtain insights on best practices and new ideas for marketing tactics.Retargeting email subscribers through tailored email communications, cart and browse abandonment, and topic-based emailsWork in conjunction with the IT and development teams to segment audiences to lead to more targeted and effective email campaignsDeliver an overview of email campaign details to business unit and leadership teams highlighting key metrics and insights for future campaign optimization

Fremont, California, United States

Managing a content syndication program and a team of 4 ICs located in the U.S. and Europe. The rich content my team creates tells the Corsair brand story and informs customer purchasing decisions. It is helping Corsair succeed on retailer sites, including Amazon, Bestbuy, Newegg, Target, and Costco. Accomplishments include:• Defining and optimizing the end-to-end process that delivers highly branded digital experiences on reseller and retailer websites.• Supporting significant revenue growth by nearly doubling the number of impressions on partner sites.• Negotiating and managing cost-effective contracts with content syndication services including 1WorldSync, Flixmedia, and Loadbee.• Improving team efficiency through a variety of efforts including automating how Amazon enhanced imagery is translated.• Executing A/B campaigns on Amazon Vendor Central platform to identify best user experience.• Demonstrating team’s success by reporting weekly metrics to members of the leadership team and other key stakeholders.

Fremont, California, United States

I own the etail content deployment portion of the GTM plan for multiple product launches every year.Adapt multi-language product content (including sell copy, imagery, and videos) for a worldwide network of etail content delivery platforms, including Amazon Vendor Central, 1Worldsync, Flixmedia, Loadbee, and universal HTML. This can include occasional copy editing and making requests for custom assets creation.Recommend and implement changes based on content performance metrics, competitive content and internal and external customer feedback, with a focus on continuous improvement and a passion for delivering best-in-class content.

San Francisco Bay Area

Email:I am responsible for managing the design, development and implementation of the daily emails to 2.1 million subscribers. Some of my achievements include:• Expert knowledge of email best practices including targeting, creative, messaging, CAN-SPAM legislation, and email performance metrics.• Collaborating with the company’s leadership to launch and grow our email program• Planning and launching email marketing programs to create and maintain subscriber engagement• Work with Buying department to simplify processes that support our promo code loyalty program• Managing the design team to evolve email design templates• Developing efficient processes to streamline email production• Introducing A/B testing for ongoing improvement and optimization• Ensuring emails are delivered in a timely manner• Working closely with the IT department to ensure emails are delivered as scheduledWeb:In addition I am also responsible for maintaining Frys.com website and creating graphic media for sponsored events. Some of my achievements include:• Maintaining Frys.com website through art direction and project management • Managing the production workflow to generate new website content• Designing, building, optimizing and linking in Photoshop and Dreamweaver• Designing of graphic media, including print and web advertising for sponsored events • Some of which include Frys.com Open, the San Jose SaberCats arena football • Work in collaboration with the production team on the daily uploads of ads to Frys.com• Slicing and linking workflow through HTML to JavaScript conversion and automation scripts

San Francisco Bay Area

Oversee the production of daily newspaper print advertisements. Some of my achievements include:• Work closely with the production team, scheduled the weekly work load• Improved productivity by leading weekly meetings and discussing issues and concerns• Interviewed, hired and supervised new hires. • Set up training as well as followed up and monitored new hires closely• Communicated with managers and supervisors to make sure daily workflow was successful• Communicate with newspaper reps and production to ensure correct ads have been received• Created templates and original artwork for all newspaper advertisements

San Francisco Bay Area

• Worked in a high-pace same deadline driven environment.• Produced advertisements for newspapers nationwide, each at a different stage of production• Maintained a steady work-flow and met all my required deadlines efficiently• Trained and developed new employees to Fry’s standard work flow procedures and guidelines • Advised new hires on time management shortcuts and helpful quick tips to meet proofing rounds• Participated in daily collaborative meetings with company buyers • Assemble and organize marketing materials for use in advertising campaigns• Created, built and finalized print ad layouts in InDesign and Photoshop• Responsible for generating all photographic images of the products used in the ads.

Set-up and monitored all medication for 35 residents• Counseled residents daily, ran focus groups, and took residents on outings.• Kept constant contact with doctors and service providers for medication changes.