Designed and implemented a new CRM workflow that improved follow-up communication with applicants, leading to a 30% increase in completed applications.Analyzed applicant data to provide insights on trends, helping the admissions team refine recruitment strategies, which contributed to a 15% improvement in yield rates.Played a key role in revamping the admissions interview process, reducing scheduling conflicts and increasing interview efficiency by 20%.Assisted in managing the admissions database, ensuring data accuracy and improving overall reporting capabilities for the admissions team.

• Defined product vision and strategy for marketing initiatives, resulting in a 25% increase in customer engagement and a 40% increase in lead conversion.• Conducted quantitative and qualitative market analysis to identify customer pain points and developed solutions to address unmet needs.• Collaborated with engineering teams to track performance metrics, ensuring data-driven decision-making in product roadmap planning and prioritization.• Directed cross-functional teams in the successful design, development, and launch of 3 new digital products within a year; enhanced collaboration across marketing, engineering, and customer service departments to maximize user satisfaction.• Built consensus with stakeholders on product features and release timelines, ensuring delivery of high-impact projects on schedule.• Analyzed large datasets to identify key market trends, informing strategic decisions that enhanced customer engagement by 40% at SMC Premier Group (Industrial and Commercial Cleaning Service Provider).• Created personalized email outreach sequences based on behavioral data analysis that elevated click-through rates by an impressive margin, surpassing industry benchmarks for similar B2B communications within just one quarter at SMC Premier Group.• Led digital transformation and marketing initiatives, consulting with over 30 clients, increasing online visibility, and generating £250,000 in additional revenue.• Designed and developed 15+ dynamic websites using JavaScript, HTML, CSS, and React.js, improving website load time by 30%.• Automated SEO strategies that boosted organic search traffic by 25%, enhancing clients' search engine rankings.• Analyzed datasets to inform strategic decisions, boosting customer engagement by 40% for SMC Premier Group.

• Defined and executed the product strategy, including roadmap for a smart inventory system, automating 80% of event planning processes.• Partnered with software engineering teams to enhance web designs, achieving a 40% increase in system efficiency.• Conducted market analysis and quantitative analysis to drive product enhancements and better product release timelines.• Developed end-to-end product management solutions, from concept to iteration, improving customer experiences by 50% and overall workflow by 25%.• Orchestrated collaborative efforts between marketing and business planning teams, resulting in the successful launch of five new products that captured significant customer engagement and met defined UX objectives across all platforms.• Participated in daily Agile standups, contributing to code reviews, unit tests, and system architecture discussions.

• Spearheaded digital transformation initiatives, leading to a 450% growth in website traffic and a 125% improvement in lead conversion rates.• Developed inbound marketing strategies by studying competitors' marketing tactics in real-time and spotting emerging trends, resulting in the successful launch of the company's landing page and improved ROI by 15%.• Analyzed market trends and customer insights to refine positioning frameworks and messaging, driving a 75% improvement in customer acquisition metrics.• Developed product sales and marketing strategy and collaborated with product managers on executing strategy and optimizing workflows, resulting in sales growth of 45%.• Provided consulting services to senior leadership on brand development and marketing automation, increasing client retention rates by 25%.• Conducted in-depth data analysis using Excel, R, and Python, leading to actionable insights that boosted revenue by 12%.• Led research initiatives to identify cost-effective strategies that minimized operational risks, resulting in a 40% reduction in overall project costs while maintaining high-quality standards.• Negotiated with external stakeholders to secure partnerships and collaborations, resulting in a 15% reduction in project costs and expanded market reach.

• Spearheaded a comprehensive market analysis that identified new growth opportunities, leading to a 25% increase in market share and contributing significantly to overall business growth.• Conducted in-depth data analysis using Excel, R, and Python, leading to actionable insights that boosted revenue by 12%.• Led research initiatives to identify cost-effective strategies that minimized operational risks, resulting in a 40% reduction in overall project costs while maintaining high-quality standards.

• Founded and managed a digital solutions firm specializing in digital marketing, successfully scaling the business to serve over 120 clients within two years. • Defined product vision and strategy, focusing on customer needs and competitive market analysis to develop solutions aligned with business goals.• Led cross-functional teams across Nigeria, the UK, and the USA, delivering projects that achieved a 25% sales growth and 30% improvement in operational efficiency for clients like Livico Oil and Gas Ltd.• Executed go-to-market strategies and content development for digital products, increasing user acquisition by 150% for Mysafepay within six months.• Led product marketing initiatives, ensuring performance metrics were met, and delivering on customer journey insights for usability improvements.• Developed and executed comprehensive product marketing strategies for clients across various industries, resulting in a 25% average increase in product adoption and market penetration.• Developed and implemented Go-to-Market (GTM) strategies that resulted in a 45% year-over-year growth in revenue.• Led a team of 10+ professionals in delivering high-quality digital marketing services, consistently exceeding client expectations and achieving a 95% client retention rate.• Managed a cross-functional team of 15 in 3 locations (Nigeria, Uk and New York), ranging from entry-level to Ph.D. analysts, and closely collaborated with business development, data analysis, operations and marketing teams.

• Influenced and contributed to the innovation agenda, identifying opportunities for digital product enhancements and services to drive business growth.• Analyzed customer feedback and usage data to identify areas of improvement.• Managed new product launches and feature releases.• Worked closely with engineering and design teams to ensure product qualityand scalability.

Managed end-to-end billing processes, including invoicing, reconciliation, and collections.Analyzed billing data and identified discrepancies or errors, resolving them in a timely manner.Conducted regular audits to ensure billing accuracy and compliance with policies and procedures.Collaborated with cross-functional teams, including Sales, Finance, and Customer Service, to resolve billing issues and improve processes.Assisted in the implementation and testing of billing system enhancements or upgrades.Prepared and presented reports on billing metrics, trends, and analysis to management.Responded to customer inquiries and concerns regarding billing and payment discrepancies, providing exceptional customer service.Developed and maintained documentation of billing processes, procedures, and best practices.