Leadership and Management+Team Leadership: Leading and coordinating sales, marketing, and business development teams to ensure operational alignment.+Strategic Decision-Making: Analyzing and making decisions based on data and market trends.Commerce and Business+Revenue Optimization: Analyzing and optimizing revenue and profit through effective commercial strategies.+Market Development: Exploring and leveraging potential markets to expand business operations.Marketing+Integrated Marketing Strategy: Designing and implementing multi-channel marketing strategies, including traditional and digital marketing.+Customer Behavior Analysis: Researching and analyzing customer behavior to adjust product and service strategies.Negotiation and Relationship Building+Contract Negotiation: Negotiating to establish agreements and contracts with clients and partners.+Relationship Management: Building and maintaining strategic partnerships and customer relationships.Data Analysis and Orientation+Market Data Analysis: Utilizing data to develop and adjust commercial strategies.+KPI Tracking: Evaluating business performance through KPI metrics to make necessary adjustments.Product Management+Supply Chain Management: Understanding the supply chain processes to optimize product distribution.+New Product Development: Collaborating with teams to develop and launch new products.Financial Skills+Financial Analysis: Mastering financial principles such as profitability, revenue, and costs to ensure the feasibility of commercial strategies.Technology+Digital Transformation: Understanding and applying digital technology to commercial and marketing strategies.Working Under Pressure+Pressure Management: The ability to work and make decisions effectively in a high-pressure environment from leadership and stakeholders.

Primary Responsibilities:• Manage, organize, and train the business department, nurturing partner and customer relationships.• Establish and train two new departments: Media and Ecommerce, achieving a revenue and data increase of (+25%).• Leverage and develop personal connections to support business development through events, exhibitions, and forums.Additional Responsibilities:• Conduct research on customer information, market trends, and competitors to formulate business and marketing plans.• Negotiate and sign contracts, boasting a 21% success rate and a 70% renewal rate.• Coordinate, manage, and supervise the business department according to set KPIs.• Take responsibility for planning objectives and address issues that arise with superiors and partners.

Main Responsibilities:Researching the company, market, and competitors to propose strategic marketing plans.Planning and executing campaigns through various channels such as Social Media, VOD, educational materials, and study programs from free to full-paid.Building, maintaining, and developing relationships with key partners in both domestic and Chinese markets.Expanding and promoting revenue for Bác Nhã Bookstore on e-commerce platforms, optimizing revenue from ThanhMaiHSK students, and events and TMEDU communication channels.Managing, training, recruiting personnel for the department.Other Responsibilities:Planning and organizing seminars, specialized events, and activities related to Chinese language with partners such as schools, clubs, KOL, KOC, and media in both domestic and Chinese markets.Organizing charitable activities, including gift-giving, scholarships, and supporting study abroad for students in difficult circumstances.Achievements:Achieved a 25% increase in free data, an additional 35% in revenue per data, and increased the conversion rate of final products from 28% per data to 44% per data.Highlight Project:Building the TMEDU brand as a comprehensive Chinese language ecosystem

Main Responsibilities:Building and developing a team of over 40 employees, including Social Media, Digital (Google Ads), and E-commerce (Shopee, Lazada, Sendo) departments.Directly participating in brainstorming, planning, and implementing team and client plans.Providing Marketing solutions and services, including Media-Digital-Ecommerce.Collaborating with Dien Quan Network Entertainment Company to develop partner YouTube channels and establish sponsorships for partner channels.Other Responsibilities:Building and implementing plans to find customers and explore through the creation of 11 Groups, Facebook Pages, and YouTube channels with 30,000-600,000 members.Planning, executing, and monitoring the development of nearly 200 YouTube channels, achieving set objectives.Searching for and partnering with sponsors to increase revenue for over 70 YouTube channels with entertainment, study abroad, and immigration themes.Establishing channels for both direct and indirect sales (e-commerce) for nearly 40 YouTube channels, primarily featuring forest products, agricultural products, and fashion.Organizing Marketing Media and E-commerce training courses, attracting over 7 million free participants and more than 2,000 paying students.Achievements:Notable Projects:DUY NISA: Building and developing a channel for immigration travel to Phu Quoc-Thailand.MINA channel: Building and developing a channel for studying abroad in China.Hoang Mi ASMR: Building and developing a channel about food.Thanh Ngoc AU: Building and developing a channel for studying abroad and immigration in Australia.MI USA: Building and developing a channel for immigration to the United States.