People are natural born storytellers. A good story allows us to connect with others and open our imagination to new possibilities. As long as stories have been told, they have also been a vehicle for sharing history, teaching lessons and imparting wisdom about the world around us. Clear, concise and memorable stories don’t just entertain but pass knowledge from person to person. Today we have access to more data than we can ever hope to process or consume. For advertisers and agencies, having the resources and tools to drive change but not knowing where to focus can be paralyzing. I believe that strong data management and the right measurement and analytics tools are the key to understanding what information is truly valuable and how to translate findings into a meaningful human context. In my time in media I’ve, worked across an array of industry verticals with a strong focus on CPG. With each client I’ve strived to drive more value for advertisers by realizing greater media impact, increased efficiency and informing dynamic approaches to meet consumer needs. I’m passionate about education and increasing a person's level of data savvy. I enjoy taking the time to interrogate and apply the right models and approaches for customized solutions. I relish the chance to create a better data architecture for increased utility and flexibility in analysis. Mostly, I love telling a story that is simple and compelling, one that resonates with people in a way they don’t have to think about all the data points that helped write it.