Who is Henry Wickham? Overview
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Henry Wickham is listed as Associate Creative Director at Entain, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Henry Wickham.
Henry Wickham previously worked as Copy Lead at Entain and Senior Copywriter at Entain. Henry Wickham holds Master Of Arts (M.A.), Global History, Pass With Merit from University Of Warwick.
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About Henry Wickham
As a copywriter and creative lead, I've worked on concepts and campaigns for a range of B2B and B2C brands – from multi-national retailers and gaming brands to immersive event companies. I have over eight years’ experience in managing the creative development of projects, alongside writing innovative, eye-catching copy and liaising directly with clients and stakeholders to gain their input into the final product.I’ve helped launch new brands, reinvent old ones, manage multi-channel projects and win new business for distinct brands in different industries. From B2B thought-leadership to B2C product advertising, I love taking briefs from initial ideas to creative work that really connects with an audience.
Listed skills include Merchandising, Trend Analysis, Retail, Inventory Management, and 6 others.
Henry Wickham's current company
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Henry Wickham work experience
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Copy Lead
As Copy Lead for Gala and Foxy Bingo I collaborate closely with our Design Lead to deliver multi-channel campaigns and brand books, leading the creative rollout from concepts and client pitches, location- and studio-based photoshoots, and improving the quality of copy, design and motion work. Here’s a few highlights:- Two TTL campaigns in a year for Gala, and one for Foxy, alongside internal clients and external agencies- Creating new visual platforms, identities, logos and… Show more As Copy Lead for Gala and Foxy Bingo I collaborate closely with our Design Lead to deliver multi-channel campaigns and brand books, leading the creative rollout from concepts and client pitches, location- and studio-based photoshoots, and improving the quality of copy, design and motion work. Here’s a few highlights:- Two TTL campaigns in a year for Gala, and one for Foxy, alongside internal clients and external agencies- Creating new visual platforms, identities, logos and messaging for Foxy propositions and rewards schemes- Producing brand books for Gala and Foxy on the back of the campaigns, as well as on-boarding the team- Developing a new creative identity for Entain’s pioneering returnship programme with McLaren F1- Line managing a Senior Writer to support their development and providing regular feedback for Senior Designers Show less
Senior Copywriter
I worked across five leading sports betting and gaming brands – Ladbrokes, Coral, PartyPoker, Gala and Foxy Bingo – as well as the company’s newly formed corporate brand, Entain. My role encompassed brand campaigns and editorial comms, including direct marketing, script writing and video production. Top projects include:- Copywriting and creative development for Coral’s new Racing Club and Bet Bundles initiatives- Copy and concepts for Ladbrokes’ ground-breaking Powerleague x… Show more I worked across five leading sports betting and gaming brands – Ladbrokes, Coral, PartyPoker, Gala and Foxy Bingo – as well as the company’s newly formed corporate brand, Entain. My role encompassed brand campaigns and editorial comms, including direct marketing, script writing and video production. Top projects include:- Copywriting and creative development for Coral’s new Racing Club and Bet Bundles initiatives- Copy and concepts for Ladbrokes’ ground-breaking Powerleague x Amplify collaboration- New brand development for the PartyGaming suite of brands, including PartyPoker- Radio scripts for Foxy Bingo and brand digital ads for Gala Bingo- Creative leadership on Entain’s ‘Make Today Matter’ ESG campaign Show less
Freelance Copywriter
Writing, editing and proof-reading copy for websites and printed publications, including B2B and B2C material. Clients:- LW Theatres: Writing all new website copy for Andrew Lloyd Webber's theatre company when it officially relaunched and rebranded from Really Useful to LW Theatres in 2018. Also producing and editing content for external promotional emails and internal company announcements.- Audi UK: Contributing regular short news articles for the company's quarterly internal… Show more Writing, editing and proof-reading copy for websites and printed publications, including B2B and B2C material. Clients:- LW Theatres: Writing all new website copy for Andrew Lloyd Webber's theatre company when it officially relaunched and rebranded from Really Useful to LW Theatres in 2018. Also producing and editing content for external promotional emails and internal company announcements.- Audi UK: Contributing regular short news articles for the company's quarterly internal newsletter. Condensing information on strategy and technology into a digestible format, alongside more personal focus pieces on Audi staff.- WHSmith Travel: Writing all copy for the company's annual 45-page Marketing Opportunities Pack, distributed to all suppliers to provide an overview of the company's successes while promoting their marketing investment opportunities. I have also written content for several new business tenders. Show less
Senior Copywriter
Working closely with marketing managers and events directors across six distinct brands, I lead the company’s brand strategy and copywriting. My role is focused on using brand building as a tool to increase customer loyalty, expand our audience and drive revenue. Key projects and responsibilities have included:- Producing brand books to articulate the purpose, mission, vision and values of our brands, communicating a distinct tone of voice and design principles to ensure brand and… Show more Working closely with marketing managers and events directors across six distinct brands, I lead the company’s brand strategy and copywriting. My role is focused on using brand building as a tool to increase customer loyalty, expand our audience and drive revenue. Key projects and responsibilities have included:- Producing brand books to articulate the purpose, mission, vision and values of our brands, communicating a distinct tone of voice and design principles to ensure brand and editorial integrity across the portfolio.- Writing new website copy and leading the creative development of social media campaigns for new brand launches and rebrands.- Writing brand strategies and presenting to key company stakeholders to optimise opportunities for brand storytelling across the business, maximise the team’s creativity and improving efficiencies.- Managing the team’s Content Executive, setting annual objectives, delegating workflow and supporting their personal and professional development. - Developing a new external company newsletter, sent to all customers to create a sense of year-round community, highlighting our new brand initiatives, thought-leadership reports and key customer projects. - Leading the writing of crisis communications during the COVID-19 pandemic, ensuring customers were kept updated on key developments as our events were postponed and new digital services were launched to compensate and enhance their networking experience. Show less
Copywriter
My role encompassed both creative brand copywriting and editorial content writing across the company’s four flagship brands. I supported the launch of a new event brand, Further East, in late 2018 and also played a key role in the rebrand and relaunch of our parent company, This is Beyond, in 2019. Key projects and responsibilities included:- Writing copy for email marketing campaigns, blogs, social media and video content to increase brand awareness and engagement (among existing and… Show more My role encompassed both creative brand copywriting and editorial content writing across the company’s four flagship brands. I supported the launch of a new event brand, Further East, in late 2018 and also played a key role in the rebrand and relaunch of our parent company, This is Beyond, in 2019. Key projects and responsibilities included:- Writing copy for email marketing campaigns, blogs, social media and video content to increase brand awareness and engagement (among existing and new customers) – crafting brand messaging that created a sense of community while also supporting key sales and marketing objectives.- Editing one of the company’s annual print magazines, which included commissioning and editing content from several travel writers, as well as contributing a number of articles and interviews myself. I was also responsible for overseeing the design, incorporation of adverts and final proofing of the 120-page publication. - Creating concepts for brand campaigns and experiential marketing activations, ensuring the brand narrative and key marketing messages were weaved in to all digital and physical touchpoints along the customer journey.- Ghostwriting articles and external communications from the founder/CEO that supported the company’s key brand messages and values, as well as interviewing him for video content used in marketing campaigns to support sales.- Managing and writing internal company communications, including launching monthly newsletters focused on building the office community, writing an employee handbook, and coordinating the new company awards ceremony, which included scriptwriting and a mini-awards campaign. Show less
Copywriter
- Taking lead copywriting responsibilities for seasonal catalogues and promotional leaflets. Producing punchy and compelling copy for introductory sections and supplier-branded pages to draw customers in and help the advertised product tell a story.- Writing customer-friendly, SEO-driven content for website product pages. Highlighting the key features and benefits of each item in relatable language that is uncomplicated but incorporates key search words to engage customers while also… Show more - Taking lead copywriting responsibilities for seasonal catalogues and promotional leaflets. Producing punchy and compelling copy for introductory sections and supplier-branded pages to draw customers in and help the advertised product tell a story.- Writing customer-friendly, SEO-driven content for website product pages. Highlighting the key features and benefits of each item in relatable language that is uncomplicated but incorporates key search words to engage customers while also driving sales and improving Google rankings.- Creating content and managing the output for all social media channels. Delivering engaging copy and briefing design to drive interactions and engagements on Twitter and Facebook.- Contributing regular articles to the blog site, keeping the tone conversational but informative. My blog writing includes product buying guides, lifestyle pieces and recipe recommendations. Show less
Copywriter
- Writing compelling and engaging copy for gift experiences on the company's website, including key business partners such as Jamie Oliver's Cookery Classes, Champneys Hotels & Spas, Tesla car driving experiences and various Michelin star restaurants.- Writing and editing content for the company's annual gifting catalogues, released in September to drive sales over the peak Christmas trading period.
Social Media, Digital Content And Pr
- Working on the social media output for high-street retailer Greggs, producing lighthearted but engaging content to drive interactions and responses from social users.- Writing press releases for new Tesco campaigns and product launches, selling in new ranges and offers to journalists to deliver additional press coverage and social media awareness.
Junior Buyer - Snacking
Junior Buyer - Cards & Gifts
Assistant Buyer - Cards & Gifts
Graduate Buyer - General Merchandise
Buying Assistant - Food & Drink
Henry Wickham education
Master Of Arts (M.A.), Global History, Pass With Merit
Bachelor Of Arts (B.A.), History, First Class Honours
Frequently asked questions about Henry Wickham
Quick answers generated from the profile data available on this page.
What company does Henry Wickham work for?
Henry Wickham works for Entain.
What is Henry Wickham's role at Entain?
Henry Wickham is listed as Associate Creative Director at Entain.
Where is Henry Wickham based?
Henry Wickham is based in London, England, United Kingdom while working with Entain.
What companies has Henry Wickham worked for?
Henry Wickham has worked for Entain, Freelance Copywriter/Online Editor/Journalist, This Is Beyond Ltd, Robert Dyas, and Buyagift.
How can I contact Henry Wickham?
You can use AeroLeads to view verified contact signals for Henry Wickham at Entain, including work email, phone, and LinkedIn data when available.
What schools did Henry Wickham attend?
Henry Wickham holds Master Of Arts (M.A.), Global History, Pass With Merit from University Of Warwick.
What skills is Henry Wickham known for?
Henry Wickham is listed with skills including Merchandising, Trend Analysis, Retail, Inventory Management, Visual Merchandising, Time Management, Retail Buying, and Teamwork.
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