Direct the overall global marketing function for graphite electrode business. Develop, monitor and ensure proper implementation of marketing strategies in support of the business’s goals;• Oversee research, analysis and monitoring of the financial, technological and demographic factors affecting the present and future needs of customers ;• Manage and oversee the development of the marketing database and sales tools including competitors, customers and market information;• Determine and prioritize customers to optimize profitability by developing customer segmentation process.• Provide reports to executive management: competitive intelligence, market segmentation, external constraint, updates to the marketing database;• Maintain the interdependencies with selling efforts to implement marketing plan and ensure effective utilization of marketing tools;• Liaise with others in the system to define needs related to product branding, intellectual property.

• Direct the company’s overall business activities in China.• Drive the formulation and implementation of business strategies and oversee market research for the businesses of graphite electrodes, carbon refractory and specialty graphite as well as coordinate exhibitions and other marketing activities;• Manage the development and execution of sales plan and tactics for each business unit as well as manage sales forecasts as needed;• Exercise discretion in identifying the targets of M&A and new business opportunities as well as ensure resources to support business investment activities in China ;• Liaise with various government offices and agencies in China to represent GrafTech and ensure compliance with statutory requirements and internal requirements when conducting business in China;• Develop the company's management objectives and operating principles, including the development of regulations and rules and supervision of the implementation;• Ensure compliance on legal issues, local practices, local finance reporting, corporate HSEP guidelines, and corporate business conduct code and ethics by all staff across the China organization. Hold responsibility for the authentication of local financial reporting, credit management, risk control, cost saving, etc.

• Directs the business development and sales and marketing management of all five (5) products lines from all of GrafTech worldwide for 11 plants specializing in graphite electrodes, refractory, carbon electrodes, cathodes, and graphite specialties. • Holds responsibility for driving the annual sales of the office and has been responsible for a growth in sales from $5 million to $50 million. • Exercises discretion in determining strategic business opportunities and conducting high level negotiations. • Utilizes managerial expertise to concurrently oversee both offices in Shanghai and Beijing while based in Beijing. Exercises discretionary authority in developing and building the team in China.