Brand Executive Producer
CurrentBrand and Special Projects lead at Genpact that drives digital-led innovation and digitally-enabled intelligent operations for Global Fortune 500 companies.
Aug 2021 - Present
Who is Henry Sanchez? Overview
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Henry Sanchez is listed as Brand Executive Producer at Genpact, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Henry Sanchez.
Henry Sanchez previously worked as Global Brand Manager - Customer Experience & Design/Creative Operations at Metlife and Global Brand Customer Experience & Design / Global Brand Manager at Metlife. Henry Sanchez holds Bachelor Of Science - Bs, Marketing from St. John'S University.
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Genpact
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Profile bio
About Henry Sanchez
I’m an energetic and visionary global marketing expert with over 15 years of success in brand development, brand management, and marketing operations for fast-paced, high-pressure Fortune 50 companies. I have vast experience in agency and client environments, consistently delivering a customer-centric approach to optimize the overall experience and maximize ROI.While at MetLife, I championed and launched their highly-complex corporate re-brand, coordinating each aspect of the end-to-end project management life cycle to optimize results. I devised short- and long-term strategies and implemented analytics, process improvements, educational training, and enterprise-wide distribution of marketing materials and communications via a centralized digital platform while meticulously ensuring the seamless migration, deployment, and integration of global assets, standards, practices, and tools for enterprise-wide access.I also established, structured, and directed MetLife’s first Account Management Team within an internal Creative Services Department, which resulted in $6-8M in annual savings by eliminating outsourcing. I’ve managed integrated programs and campaigns for insurance and investment clients, and led digital, web, and integrated marketing campaigns for a global marketing agency.Throughout my career, I’ve proven to be a reliable and effective leader bringing a vision-driven approach to decision making, strategic planning, and tactical implementation with an infectious enthusiasm. My charismatic communication style enables me to cultivate positive relationships across all levels, internally and externally, while training, coaching, and motivating high performance with global, cross-functional teams to optimize the customer experience.Core Skills Include:📌 Marketing Operations & Project Management📌 Global Campaign Management & Execution📌 Excellent Communication & Interpersonal Skills📌 Business & Branding Strategy Development📌 Team Building, Leadership, & Coordination📌 Strategic Planning & Relations ManagementContact Me:📩: Hsbc1013@yahoo.com
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9 roles
Henry Sanchez work experience
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Global Brand Manager - Customer Experience & Design/Creative Operations
In recognition of my demonstrated expertise, I was promoted to Global Brand Customer Experience & Design / Creative Operations Manager. I project manage integrated, Omni-channel marketing campaigns to enhance collaboration among cross-functional teams within a single workspace to plan and execute campaigns across global markets and LOBs. I continually monitor and analyze processes and progress to maximize campaign performance while proactively identifying and resolving potential issues.Several of my most significant accomplishments in this role included:♦ Optimizing legacy platforms while integrating new platform opportunities to improve content creation and standardize the customer experience across each touchpoint, delivering tools to internal / external marketing teams to enhance cross-functional collaboration and distribution of marketing programs. ♦ Increasing market revenue and maximizing content impact across all channels by providing analytic insight empowering marketing organizations to function as holistic global teams, significantly improving operational efficiency.♦ Introducing a creative agile team structure to elevate and localize brand expression by country and region, driving relevancy and differentiation globally.♦ Elevating ROI, brand awareness, loyalty, and persistence by leading market design sprint pilots across Mexico, Japan, and Korea to adapt and evolve a visual identity system to respond to local market insights and competitive landscape.
Aug 2018 - Jan 2020
Global Brand Customer Experience & Design / Global Brand Manager
Advancing in my career with MetLife, I leveraged my deep understanding of the client and agency perspective to devise short- and long-term strategies, analytics, process improvements, educational training, and portal creation to successfully launch the corporate re-brand of this 150-year-old enterprise, closely partnering with key internal and external stakeholders.A few of my most significant accomplishments in this role included:♦ Slashing approval times 50% by cross-functionally collaborating with Regional Marketing Leads and the Lead Creative Director to institute a formal brand review process for all internal and external marketing materials and communications via a centralized digital platform (Workfront).♦ Project managing the compilation, migration, and deployment of global assets, standards, practices, and tools while establishing a centralized digital platform for internal marketers and agencies access.♦ Managing creative systems / assets design and agency relationships critical to key lighthouse initiatives, including voluntary benefits campaigns, sonic branding, and branded digital media content to expand employee engagement, elevate corporate digital experience, and scale identity system across all customer touchpoints.
Jan 2015 - Jul 2018
Creative Services Project Manager
Earning a promotion to Creative Services – Project Manager in recognition of my exceptional project management expertise, I designed and implemented key sponsorship initiatives and partnership marketing strategies. Utilizing a customer-centric approach, I expanded brand growth while earning long-term retention and optimal customer satisfaction. I spearheaded the evolution of partnership marketing through a wide variety of customer experiences.Some of my key sponsorships included MetLife Stadium & Japan Dome Naming Rights, Super Bowl, XLVIII, World Baseball Classic (WBC), and PGA-MetLife Matchup.A few of my most significant accomplishments in this role included:♦ Driving a 31% increase in Super Bowl advertising, gaining over six minutes of total exposure as well as 2.2B+ media impressions through MetLife Stadium appearances in 50K+ articles, websites, and news broadcasts.♦ Leading numerous complex PR campaigns for the WBC generating 480M impressions at US language events including Fan Cave Appearances and NYSE Opening Bell.♦ Boosting brand recognition by securing 1.5 innings of exposure during WBC Japanese and Korean games as well as one inning in all other games.
Jan 2011 - Dec 2014
Creative Services Account Manager
I established and oversaw the first Account Management Team within an internal Creative Services Department, implementing efficient workflow processes within a tiered structure to drive successful completions of 4-5K complex projects, meeting and exceeding customer expectations.One of my most significant accomplishments in this role was:♦ Achieving $6-8M in annual savings through the newly formed, in-house agency model structure.
Feb 2005 - Dec 2010
Assistant Vice President & Marketing Manager Of The Chase Insurance Group
Oct 2004 - Jan 2005
Assistant Vice President & Investment Marketer For Chase Personal Financial Services
Jul 2003 - Sep 2004
Assistant Vice President & Direct Marketer For Customer Insights & Programs
Apr 2002 - Jun 2003
Senior Associate - Integrated Marketing Platforms
Jan 2000 - May 2001
1 education record
Henry Sanchez education
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St. John'S University
FAQ
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What company does Henry Sanchez work for?
Henry Sanchez works for Genpact.
What is Henry Sanchez's role at Genpact?
Henry Sanchez is listed as Brand Executive Producer at Genpact.
Where is Henry Sanchez based?
Henry Sanchez is based in New York, United States while working with Genpact.
What companies has Henry Sanchez worked for?
Henry Sanchez has worked for Genpact, Metlife, Jpmorgan Chase & Co., and Digitas.
How can I contact Henry Sanchez?
You can use AeroLeads to view verified contact signals for Henry Sanchez at Genpact, including work email, phone, and LinkedIn data when available.
What schools did Henry Sanchez attend?
Henry Sanchez holds Bachelor Of Science - Bs, Marketing from St. John'S University.
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