As a head of Content: - Create content briefs to ensure depth and differentiation in angles and slants- Read and edit drafts for quality and alignment with SEO guidelines and the client’s vision- Communicate with clients to understand the story they’re trying to tell- A champion for the client during the writing and editing process- Help writers understand and achieve the client’s vision- Communicate structural, conceptual, and other high-level feedback to writers- Support our clients in crafting their content strategy based on their business goals- Oversee editorial production and standards for in-house writers As a head of marketing:- Developing copies and designing landing pages to captivate our audience and drive conversions.- Developing community engagement tactics to drive corporate strategy.- Writing high-quality thought leadership content to build brand reputation and drive considerations.- Strategize and implement social media marketing content writing, repurposing and campaigns to increase brand awareness.- Manage and optimize ad campaigns to maximize ROI and reach our target audience.- Collaborating with the sales team to develop and execute an Account-Based Marketing (ABM) strategy to drive revenue growth.- Assisting in recruitment efforts for the marketing department.