Henry Lim

Henry Lim Email and Phone Number

Product Marketing Leader, MBA @ Capital One
Henry Lim's Location
San Francisco, California, United States, United States
Henry Lim's Contact Details
About Henry Lim

Henry Lim is a Product Marketing Leader, MBA at Capital One. He possess expertise in integrated marketing, interactive marketing, facebook, social media, digital marketing and 29 more skills. He is proficient in Japanese. Colleagues describe him as "I worked closely with Henry as a cross-functional partner on the sales team. Henry is the definition of a team player and having a bias for action. Henry was incredibly versatile with his impact ranging from a world class e-book to managing contractors for a successful AWS Reinvent presence. Through it all, Henry always had a positive attitude and smile. Personally, Henry became a mentor to me and never shied away from a teaching moment. If you are looking to add a strategic thinker and genuine human to your team, I highly recommend Henry and am happy to speak on his behalf." and "If there is one phrase to describe Henry, it would be "Jack of All Trades, Masters of Quite a Few as Well". Henry is incredibly knowledgeable from Product Marketing to Data Science, which comes in handy when working on the go-to-market strategy since he understands the myriad of pieces that need to align to build a great product. Also, he is great at telling the story of the product and can engage customers through several different channels. He is always humble and willing to share his knowledge with everyone on the team, which is something you would not expect from someone so experienced. I highly recommend Henry as a teammate and I look forward to working with him again in the future!"

Henry Lim's Current Company Details
Capital One

Capital One

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Product Marketing Leader, MBA
Henry Lim Work Experience Details
  • Capital One
    Senior Product Marketing Manager, Capital One Software
    Capital One Dec 2023 - Present
    Mclean, Va, Us
  • Capital One
    Senior Product Marketing Manager, Machine Learning Analytics
    Capital One Nov 2022 - Dec 2023
    Mclean, Va, Us
  • Ouster
    Senior Product Marketing Manager, Software
    Ouster Jan 2022 - Oct 2022
    San Francisco, California, Us
  • Fiddler
    Senior Product Marketing Manager
    Fiddler Jan 2021 - Jan 2022
    Palo Alto, Ca, Us
  • Ople
    Product Marketing Manager
    Ople Jun 2018 - Dec 2020
    San Mateo, California, Us
    At Ople, I was responsible for product marketing. I performed market and customer research to find market gaps, collaborated with Product and Sales to understand customer challenges, and built product go-to-market strategy and messaging that resonates with customers. To promote the product, I developed content strategy and create collaterals (infographics, eBooks, datasheets, videos, etc.) that the sales team can use throughout the sales cycle.
  • Ford Motor Company
    Marketing Leadership Program Intern, Brand Management
    Ford Motor Company May 2016 - Aug 2016
    Dearborn, Michigan, Us
    As an MLP Intern at Ford, my objective for the internship was to develop a multi-phase go-to-market strategy for the new small SUV, now being sold as Ford EcoSport. The target audience was limited to female and Hispanic market based on the previous research. My own research through industry reports showed similar results, so the majority of my time was spent on analyzing psychographics of the target consumers. After conducting surveys and interviews to create personas, I proposed personalized tactics that connected consumers’ needs with vehicle values. The vehicle reveal tactic was implemented by the team at LA Auto Show, and can be found in national media.
  • Grid Studio Llc
    Director Of Marketing
    Grid Studio Llc Oct 2014 - Feb 2015
    The main project at GRID STUDIO was the usability consulting with Samsung Electronics. There were known issues with the blog, and the client wanted a full audit to improve user experience. As a result, I led three separate focus groups based on the target audience, and led the participants through various scenarios to test hypotheses. Following the tasks, I also interviewed each participant to uncover qualitative responses. The final deliverable was slides of technical recommendations to senior managers at Samsung Electronics.
  • I4Uworks
    Marketing Team Manager
    I4Uworks Mar 2012 - Jun 2014
    서울, 강남구, Kr
    Working as an Account Executive, and as a Marketing Team Manager at a digital marketing agency taught me various skills. First, I learned communication skills. To work with multiple clients at a time, clear communication with each client and with cross-functional teams was critical to delivering successful results. Second, I gained teamwork skills. In order to finish projects on time under the agile method, it was important to work smoothly in teams. The essential piece that resulted in strong teamwork was trust. Trusting each other in their abilities to carry out the assigned tasks was vital to everyone’s growth and meeting deadlines.Third, I acquired analytical skills. Developing and executing various marketing campaigns required strong analysis of the past and current data, and the ability to forecast. By performing thorough research, I was able to overdeliver KPIs for my clients. For example, I surpassed Lotte Duty Free’s goal by 312% and Samsung Electronics IT’s by 50%.
  • Boston University College Of Communication Adlab
    Account Planner
    Boston University College Of Communication Adlab Jan 2010 - Dec 2010
    Boston, Ma, Us
    As an Account Planner, my main responsibility was to research market and consumers. I used resources such as Mintel and Lexis Nexus to gain a basic understanding of the market and delved into clients’ specific target audience through personal interviews, shop-alongs, and online surveys.
  • The Bostonian Society
    Google Adwords Project Intern
    The Bostonian Society Jan 2010 - Aug 2010
    At the Bostonian Society, I optimized Google AdWords campaigns to increase awareness and reservation of the venue, the Old State House. I studied HTML meta tags of similar venues and Google keyword tools to find optimal keywords. Once the keywords were found, I manually tested different bidding prices. As a result, I was able to increase the Pay-Per-Click traffic by 27%.
  • Citicorp. Risk Management
    Intern
    Citicorp. Risk Management Jun 2008 - Jul 2008
    New York, New York, Us
    - Wrote card business policies on CLI (Credit Line Increase), CLD (Credit Line Decrease), and Plastic Upgrade to reduce net credit losses and control risk more efficiently to implement into the corporate business manual.- Prepared PowerPoint presentations proposing the modifications in selection criteria and risk criteria for CLI and LOP (Loan-On-Phone) policies to increase card usages while minimizing net credit losses.- Attended inter-department meetings regarding a new card system development necessary for Citibank's M&A with KorAm Bank.- Assisted in finalizing the automated processes of the new integrated card system through meetings with the contractor company.
  • Republic Of Korea Army
    Sergeant, Motor Vehicle Operator
    Republic Of Korea Army Nov 2004 - Nov 2006
    - Supervised and trained 5 officers to operate and maintain 2½ and 1¼ ton military vehicles for logistics and operation purposes
  • Andy Prep
    Mathematics Tutor
    Andy Prep Jun 2004 - Aug 2004
  • Andy Prep
    Mathematics Tutor
    Andy Prep Jun 2002 - Aug 2002

Henry Lim Skills

Integrated Marketing Interactive Marketing Facebook Social Media Digital Marketing Advertising Market Research Marketing Communications Creative Strategy Media Buying Google Adwords Digital Strategy Comscore Digital Media Social Media Marketing Interactive Advertising Customer Insight Qualitative Research Online Advertising Marketing Microsoft Office Microsoft Excel Microsoft Powerpoint Microsoft Word Data Analysis Mysql Python Swift Python R Tableau Big Data Machine Learning Enterprise Marketing

Henry Lim Education Details

  • University Of Virginia Darden School Of Business
    University Of Virginia Darden School Of Business
    Management And Operations
  • Boston University
    Boston University
    Advertising
  • Boston University
    Boston University
    Economics
  • University Of Michigan
    University Of Michigan
    Economics
  • The Pennington School
    The Pennington School

Frequently Asked Questions about Henry Lim

What company does Henry Lim work for?

Henry Lim works for Capital One

What is Henry Lim's role at the current company?

Henry Lim's current role is Product Marketing Leader, MBA.

What is Henry Lim's email address?

Henry Lim's email address is he****@****ople.ai

What is Henry Lim's direct phone number?

Henry Lim's direct phone number is +185775*****

What schools did Henry Lim attend?

Henry Lim attended University Of Virginia Darden School Of Business, Boston University, Boston University, University Of Michigan, The Pennington School.

What are some of Henry Lim's interests?

Henry Lim has interest in Children, Digital Photography And Illustration, Education, New Technologies, Science And Technology, Arts And Culture, Video Games.

What skills is Henry Lim known for?

Henry Lim has skills like Integrated Marketing, Interactive Marketing, Facebook, Social Media, Digital Marketing, Advertising, Market Research, Marketing Communications, Creative Strategy, Media Buying, Google Adwords, Digital Strategy.

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