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Henry Lim is a Product Marketing Leader, MBA at Capital One. He possess expertise in integrated marketing, interactive marketing, facebook, social media, digital marketing and 29 more skills. He is proficient in Japanese. Colleagues describe him as "I worked closely with Henry as a cross-functional partner on the sales team. Henry is the definition of a team player and having a bias for action. Henry was incredibly versatile with his impact ranging from a world class e-book to managing contractors for a successful AWS Reinvent presence. Through it all, Henry always had a positive attitude and smile. Personally, Henry became a mentor to me and never shied away from a teaching moment. If you are looking to add a strategic thinker and genuine human to your team, I highly recommend Henry and am happy to speak on his behalf." and "If there is one phrase to describe Henry, it would be "Jack of All Trades, Masters of Quite a Few as Well". Henry is incredibly knowledgeable from Product Marketing to Data Science, which comes in handy when working on the go-to-market strategy since he understands the myriad of pieces that need to align to build a great product. Also, he is great at telling the story of the product and can engage customers through several different channels. He is always humble and willing to share his knowledge with everyone on the team, which is something you would not expect from someone so experienced. I highly recommend Henry as a teammate and I look forward to working with him again in the future!"
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Senior Product Marketing Manager, Capital One SoftwareCapital One Dec 2023 - PresentMclean, Va, Us -
Senior Product Marketing Manager, Machine Learning AnalyticsCapital One Nov 2022 - Dec 2023Mclean, Va, Us -
Senior Product Marketing Manager, SoftwareOuster Jan 2022 - Oct 2022San Francisco, California, Us -
Senior Product Marketing ManagerFiddler Jan 2021 - Jan 2022Palo Alto, Ca, Us -
Product Marketing ManagerOple Jun 2018 - Dec 2020San Mateo, California, UsAt Ople, I was responsible for product marketing. I performed market and customer research to find market gaps, collaborated with Product and Sales to understand customer challenges, and built product go-to-market strategy and messaging that resonates with customers. To promote the product, I developed content strategy and create collaterals (infographics, eBooks, datasheets, videos, etc.) that the sales team can use throughout the sales cycle. -
Marketing Leadership Program Intern, Brand ManagementFord Motor Company May 2016 - Aug 2016Dearborn, Michigan, UsAs an MLP Intern at Ford, my objective for the internship was to develop a multi-phase go-to-market strategy for the new small SUV, now being sold as Ford EcoSport. The target audience was limited to female and Hispanic market based on the previous research. My own research through industry reports showed similar results, so the majority of my time was spent on analyzing psychographics of the target consumers. After conducting surveys and interviews to create personas, I proposed personalized tactics that connected consumers’ needs with vehicle values. The vehicle reveal tactic was implemented by the team at LA Auto Show, and can be found in national media. -
Director Of MarketingGrid Studio Llc Oct 2014 - Feb 2015The main project at GRID STUDIO was the usability consulting with Samsung Electronics. There were known issues with the blog, and the client wanted a full audit to improve user experience. As a result, I led three separate focus groups based on the target audience, and led the participants through various scenarios to test hypotheses. Following the tasks, I also interviewed each participant to uncover qualitative responses. The final deliverable was slides of technical recommendations to senior managers at Samsung Electronics. -
Marketing Team ManagerI4Uworks Mar 2012 - Jun 2014서울, 강남구, KrWorking as an Account Executive, and as a Marketing Team Manager at a digital marketing agency taught me various skills. First, I learned communication skills. To work with multiple clients at a time, clear communication with each client and with cross-functional teams was critical to delivering successful results. Second, I gained teamwork skills. In order to finish projects on time under the agile method, it was important to work smoothly in teams. The essential piece that resulted in strong teamwork was trust. Trusting each other in their abilities to carry out the assigned tasks was vital to everyone’s growth and meeting deadlines.Third, I acquired analytical skills. Developing and executing various marketing campaigns required strong analysis of the past and current data, and the ability to forecast. By performing thorough research, I was able to overdeliver KPIs for my clients. For example, I surpassed Lotte Duty Free’s goal by 312% and Samsung Electronics IT’s by 50%. -
Account PlannerBoston University College Of Communication Adlab Jan 2010 - Dec 2010Boston, Ma, UsAs an Account Planner, my main responsibility was to research market and consumers. I used resources such as Mintel and Lexis Nexus to gain a basic understanding of the market and delved into clients’ specific target audience through personal interviews, shop-alongs, and online surveys. -
Google Adwords Project InternThe Bostonian Society Jan 2010 - Aug 2010At the Bostonian Society, I optimized Google AdWords campaigns to increase awareness and reservation of the venue, the Old State House. I studied HTML meta tags of similar venues and Google keyword tools to find optimal keywords. Once the keywords were found, I manually tested different bidding prices. As a result, I was able to increase the Pay-Per-Click traffic by 27%.
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InternCiticorp. Risk Management Jun 2008 - Jul 2008New York, New York, Us- Wrote card business policies on CLI (Credit Line Increase), CLD (Credit Line Decrease), and Plastic Upgrade to reduce net credit losses and control risk more efficiently to implement into the corporate business manual.- Prepared PowerPoint presentations proposing the modifications in selection criteria and risk criteria for CLI and LOP (Loan-On-Phone) policies to increase card usages while minimizing net credit losses.- Attended inter-department meetings regarding a new card system development necessary for Citibank's M&A with KorAm Bank.- Assisted in finalizing the automated processes of the new integrated card system through meetings with the contractor company. -
Sergeant, Motor Vehicle OperatorRepublic Of Korea Army Nov 2004 - Nov 2006- Supervised and trained 5 officers to operate and maintain 2½ and 1¼ ton military vehicles for logistics and operation purposes
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Mathematics TutorAndy Prep Jun 2004 - Aug 2004
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Mathematics TutorAndy Prep Jun 2002 - Aug 2002
Henry Lim Skills
Henry Lim Education Details
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University Of Virginia Darden School Of BusinessManagement And Operations -
Boston UniversityAdvertising -
Boston UniversityEconomics -
University Of MichiganEconomics -
The Pennington School
Frequently Asked Questions about Henry Lim
What company does Henry Lim work for?
Henry Lim works for Capital One
What is Henry Lim's role at the current company?
Henry Lim's current role is Product Marketing Leader, MBA.
What is Henry Lim's email address?
Henry Lim's email address is he****@****ople.ai
What is Henry Lim's direct phone number?
Henry Lim's direct phone number is +185775*****
What schools did Henry Lim attend?
Henry Lim attended University Of Virginia Darden School Of Business, Boston University, Boston University, University Of Michigan, The Pennington School.
What are some of Henry Lim's interests?
Henry Lim has interest in Children, Digital Photography And Illustration, Education, New Technologies, Science And Technology, Arts And Culture, Video Games.
What skills is Henry Lim known for?
Henry Lim has skills like Integrated Marketing, Interactive Marketing, Facebook, Social Media, Digital Marketing, Advertising, Market Research, Marketing Communications, Creative Strategy, Media Buying, Google Adwords, Digital Strategy.
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