Head Of Web3, Artist Teams
Current𝗖𝗼𝗺𝗽𝗮𝗻𝘆:• HIFI Labs is a seed-stage startup helping musicians leverage technology with the mission to create a more equitable and sustainable music economy.𝗠𝘆 𝗥𝗼𝗹𝗲:• Lead web3 strategy for artist relations and project/product development, and collaborate cross functionally with Strategy, Marketing, A&R, Engineering, and Leadership teams.This role promotes market research and experimentation, while collaborating with our team to build and test products from musician insights. This requires balancing creativity and pragmatic judgment, with a focus on documenting and templatizing our processes.I often act as a public-facing figure for HIFI Labs, fostering trust within the music community and prioritizing customer service and empathy towards artists and fans.𝗥𝗲𝗰𝗲𝗻𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀:• Aespa, Mike Shinoda (Linkin Park), Dua Lipa, RAC, Warner Records, eq.house, neume, musicOS, and The Artist Cohort.Select client projects & products are linked below.⭐𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁: 𝗧𝗵𝗲 𝘄𝗲𝗯𝟯 𝗔𝗿𝘁𝗶𝘀𝘁 𝗖𝗼𝗵𝗼𝗿𝘁:• After speaking with 100’s of musicians, I designed, built, launched, and personally ran a recurring three-week program that helped connect artists with the resources they need to launch their next music project using web3 tools.Inspired by my experience coaching Seth Godin's altMBA, we used an alternative education model that included written lessons, coaching, and cohort-based discussion and feedback workshop sessions to support groups of five artists and their projects.Cohort Impact:• 10x increase inbound client leads• 450 applications received for 16 spots• $25k+ grants received by artists (no strings-attached!)• #1 most engaged-with social content ever posted across all HFL channels• 100+ announce partners• $50k+ generated from a Billboard-recognized artist project, becoming a client after the program (among many success stories)• Reinforced brand positioning & enabled market research