Media Portfolio & PartnershipsGlobal Brand Activation Team

-Lead and collaborate on paid media strategy and project scoping with multiple clients-Develop media strategy briefs across internal and external stakeholders to establish a media plan-Synthesize media insights to provide actionable next steps for business stakeholders -Work with internal analytics team to develop and gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met-Develop, execute and present media plans from inception to completion-Train and assist in the development of Communications Strategy Assistants and internal internship program

Clients: Confidential Pharmaceutical Accounts-Research and synthesize key data for strategic media recommendations (print, digital, point-of care, search, social)-Manage the day-to-day media campaigns in excess of $6MM -Oversee and develop associate media planners to meet timelines and fulfill daily responsibilities-Effectively communicate with clients daily to achieve brand goalsCMI is the media resource for the world's leading healthcare companies. Strongly rooted in data analysis and technological innovation, our strategists offer the integrated solutions needed to achieve measurable results in an increasingly complex marketplace. We've developed the capability to target healthcare professionals, patients and caregivers with scientific precision, and creatively execute the messages needed to drive your business beyond expectations.

Clients: Futures Academy, DEMA, CAL/OSHA, Anajet - a RICOH company- Managed client relationships and creative project timelines daily to ensure account success - Planned and executed media campaigns, leveraging agency creative and strategic tools - Collaborated daily with internal team to provide excellent client service and promote additional services based on objectivesMOB Media is an Orange County full service advertising agency that leverages innovative creative solutions with proven response-driven marketing.

Clients: United Healthcare & Hair Club- Created & present final campaign recommendations to clients- Assessed media strategies and formulate strategic media recommendations aligned with client objectives- Managed campaign implementation and monitor all facets to achieve specific campaign KPIs - Synthesized key data insights to be leveraged within the planning process and the current display landscapeymarketing, LLC provides digital marketing services to healthcare, financial services, automotive, consumer packaged goods, entertainment, retail apparel, sporting goods, fitness, and business software industries. The company offers research and strategy services, including online and offline trends, data mining and analytics, and strategic planning; measurement and analytics; media planning and buying, including communications strategy and traditional and digital media planning and buying; search engine marketing, including keyword research and local search optimization; and social media marketing, including online community building and community management.

Client: La-Z-Boy- Collaborated in the strategy, negotiation, execution, and optimization of integrated media plans- Evaluated and recommended digital, print, and broadcast vehicles to optimize media plan strategies- Effectively liaisoned between clients and vendors to develop strategies that are optimized according to specific campaign KPIs- Built presentation decks and cull market insights for La-Z-Boy that resulted in an approved media planRubin Postaer and Associates, Inc., also known as RPA, provides advertising services in the United States. The company’s services include direct and event marketing, digital marketing, social media marketing, branded entertainment, account management, design and collateral, digital analytics, strategic planning, media planning and buying, DRTV traffic and production, and search marketing. Rubin Postaer and Associates, Inc. was founded in 1986 and is based in Santa Monica, California. It has locations in Atlanta, Georgia; Boston, Massachusetts; Chicago, Illinois; Dallas, Texas; Denver, Colorado; Moorestown, New Jersey; and Portland, Oregon

• Managed a sales floor team of 20 and increased monthly sales by 10% on average• Conducted customer surveys to gain market insights and presented data to management• Created best-practices manuals, bi-weekly performance reports, weekly status reports • Utilized corporate signing and best practices to maintain consistent, retail brand imageMinneapolis-based Target Corporation (NYSE: TGT) serves guests at over 1,800 stores and at Target.com. Since 1946, Target has given five percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit ABullseyeView.com or follow @TargetNews on Twitter

- Performed targeted market analysis pertaining to the retail industry - Interviewed 20 professionals and 20 customers in the retail industry regarding e-commerce and product analysis- Formulated positioning maps and SWOT analysis for a target market project