Henry Downs Email & Phone Number

New York, Ny, Us

Washington, Dc, Us

- Own data cleanroom operations, including audience entity resolution using hashed emails and next-generation ID technology. Provide advanced insights based on audience interests and reader browsing information using both first-party data and cross-company data.- Lead initiative to future-proof for the deprecation of third party cookies; investigate alternative technology and implement cutting-edge audience tracking standards, such as RampID, UID 2.0 and Google PAIR. - Guide Junior Strategists in first-party data governance, including the creation and management of 1P segments and drawing connections between different data collection strategies.- Use SQL in Amazon Redshift to create audience segments from WP’s vast data warehouse. - Collaborate closely with ad engineering, data engineering, business intelligence, insights, and analytics teams to devise new ways to collect unique new data that can be packaged as a product for clients.- Conduct comprehensive vendor assessments to identify strategic solutions, optimize costs, and drive efficiency for the adoption of external products and services.- Collaborate with multiple analytics teams to devise a unified first-party database solution for tracking users and building addressable cohorts for digital ad campaigns. - Creative implementation of publicly available sources like census data to approximate data points WP is unable to collect within the confines and the spirit of modern data privacy laws.- Collaborate directly with clients alongside Account Managers to understand pre-sale targeting needs and clearly explain our first-party data capabilities, ensuring successful campaigns that deliver on scale, accuracy, and ROI.- Build and manage high visibility Tableau dashboards using personally curated data to inform executive-level stakeholders on the status of our 1P data collection efforts and audience campaign performance.

New York, Ny, Us

- Manage end-to-end pre-sale consulting for diverse clients, covering audience sizing, demographic profiling, and behavioral insights.- Integrate content trends and market research into data strategies, enhancing client engagement and comprehension.- Utilize Python programming to automate daily reporting tasks and develop custom ChatGPT protocols via OpenAI API.- Collaborate across teams to enhance internal first-party data practices, ensuring consistency, scale, and quality.- Lead BuzzFeed, Inc’s 1P data strategy growth, serving as the primary liaison for Data Management Platform (DMP) representatives.- Design and oversee high-visibility, automated, self-service reporting and information products for cross-functional teams.- Partner with various teams to leverage 1P and 3P data for strategic initiatives.- Clean and organize marketing and audience data for end-to-end reporting, creating insights services and analytics dashboards.- Facilitate complex data needs from clients, including data transfers and data passback.- Collaborate with executive leadership to validate performance claims in quarterly business reviews.

New York, Ny, Us

- Lead Intelligence team operations and deliverables, managing numerous concurrent reports with tight schedules.- Manage and mentor a team of four Junior and Senior Analysts in the delivery of reports and client communications. Responsibilities encompass onboarding, training, regular feedback sessions, and weekly check-ins to ensure success, punctual delivery, and high team morale.- Delegate and QA back-end data management and front-end presentation for Weekly, Monthly, and Quarterly reporting, ad hoc POVs, monthly deep-dive topics, and more across 11+ social media platforms.- Automate data extraction, transformation, and visualization using Data Warehouse/ETL platform Domo.- Utilize advanced SQL for complex data tasks beyond standard UI capabilities.- Implement custom alerts to track benchmarks and anomalies.- Handle client communications, develop new deliverables, and present findings to client Analytics Sr. Manager on a bi-weekly basis, and 25+ senior client marketing stakeholders on a monthly basis.- Constant contact and collaboration with Strategy, Applied Behavioral Science, Client Leadership, and other Intel teams across MRY, Zenith, Moxie, and other Publicis agencies.- Develop and maintain measurement plans, including identifying business goals, selecting KPIs, and creating benchmarks for all reporting needs.

New York, Ny, Us

- Coordinate data from Investment, Activation, Social Media, Programmatic, and Search teams across Americas, EMEA, and APAC regions to create a cohesive KPI-based narrative to describe clients’ global performance.- Create and maintain numerous key client-facing dashboards used to host Tableau dashboards and provide high level clients with real time information regarding campaign performance using multi-million row data sources.- Detect and clean inconsistencies in data reflecting worldwide, cross-platform digital media performance, as well as end-to-end management of and reporting on a highly-demanding dataset.- Manage extranet site permissions for clients and UM employees in coordination with Ad Ops team in India.- Conduct weekly calls with client Analytics lead to discuss status, reporting needs, Tableau dashboard performance and optimization, and more.- Construct both internal and external-facing decks to provide insight into our data and explain internal processes to clients and new teammates alike.- Construct decks for monthly, quarterly, annual, and ad hoc performance reporting.

San Francisco, Ca, Us

- Utilize various platforms including AdWords, DoubleClick, native social analytics platforms, and more to deliver comprehensive campaign reporting and insights on digital buys for two major film clients, managing as many as seven titles simultaneously.- Interface with business teams and VP-level clients to interpret trends in complex data sets and KPIs, translating them into actionable strategic considerations.- Automate reports and create internal archival tools to minimize turnaround on time-sensitive deliveries to client.- Create and maintain real-time campaign progress dashboards tailored for VP-level client utilization.- Developed proactive data validation and integrity protocols, enabling early detection of inconsistencies in exports from data sources and reports in Google Sheets. Ensured meticulous data accuracy and prompt response by implementing robust quality assurance measures.- Contribute to the establishment of an in-house SQL database to broaden the scope of trends and derive enhanced insights.- Conduct thorough audits of digital partner performance at the ad package level at the culmination of each campaign. - Leverage audience delivery and conversion attribution to assess and optimize the utilization of advertising partners.

New York, Ny, Us

- Act as the main point of contact for all accounts in the LA office, overseeing 6 CPG brands and 2 entertainment networks, encompassing 10+ shows.- Spearhead the selection and tracking of KPIs for new and evolving brands.- Provide weekly, monthly, quarterly, annual, and ad hoc reporting for CPG and Entertainment accounts, consistently translating extensive datasets into concise narratives for Account teams and clients.- Utilize SQL to query MySQL database housing a vast array of social media performance metrics across numerous disparate sources. - Deliver social listening insights, health metrics, creative recommendations, Google Analytics web metrics, competitive audits, and strategic guidance to Account teams, Creatives, and other departments in both LA and NYC offices. - Play a key role in brand building initiatives for major CPG accounts.

Manage expenses and compile cost sheets, ensure production comes in under budget. Assist cast and crew - primarily production department - on sets of large-budget commercials.

New York, Ny, Us

Multicultural Growth & Strategy Team. Carry out buy-side thought-leadership, administrative, and analytical duties. Retrieve, analyze, and report on consumer behavior data relevant to Nielsen clients' business needs. Streamline team access to facts archives.

Participated in new music venue business plan development. Selection of and price negotiation for potential filming locations. Research performance of and reactions to social media marketing campaign for new music releases.

Research business strategies to integrate Playlist Media platform into existing social media.

Organization / management, advertising, and budgeting of Special Interest residents' programs

Los Angeles, California, Us

General front desk duties, archival of legal documents, miscellaneous assistance to legal staff

Los Angeles, Us

Catalog and archive sensitive data and unreleased footage. Observe and interact with business executives and editors in feature films department.