As part of a project-based role at Helder, I supported the development of a brand strategy for a financial services client and contributed to internal brand initiatives. My tasks included market analyses, survey design, buyer persona development, and facilitating workshops. This role enabled me to combine analytical and creative skills to deliver impactful solutions for clients and strengthen Helder’s brand identity.

During my internship at Axel Springer hy, I worked on strategy and innovation projects across various industries. I supported the product management of a sustainability portal, handling backlog management, data visualization, and Figma mockups. Additionally, I conducted market research and competitor analysis to identify trends and opportunities for a Swiss insurance subunit’s portfolio. I also prepared a Generative AI workshop for 40 participants, focusing on task planning and instructional design, while creating sales briefings and assisting in setting up a corporate survey. This experience enhanced my analytical, project management, and data visualization skills in a dynamic, client-focused environment.

During my internship at Ramp 106 GmbH, I supported the Crew Management team for the OMR Festival, where I was responsible for recruiting, conducting interviews, and managing staff schedules for over 1,500 festival employees. I independently led and coordinated the "Special Forces" team, overseeing 100+ members across 30+ sub-teams.This role taught me how to manage large teams, solve problems quickly in high-pressure environments, and streamline personnel processes. I developed strong leadership, organizational, and communication skills while ensuring smooth operations during the event.

During my internship at FC St. Pauli, I gained valuable experience in business development processes and the organizational structure of an association. I was involved in a logistics relocation and resource allocation project for the club, which has 30,400 members. This experience helped me understand how to optimize resources and manage large-scale operations within a non-profit sports organization.

During my internship at The Marcom Engine GmbH, I assisted in formulating strategies for enhancing the digital presence of BMW, with a focus on strengthening client relationships. This experience allowed me to gain insights into digital marketing strategies and the automotive industry, as well as the importance of client engagement in a digital context.

During my internship at Brands and Emotions GmbH, I supported the team in delivering integrated communication strategies for renowned clients in the automotive, media, and sports sectors. My contributions included assisting in the development of digital fundraising campaigns and managing sponsorship activations for major brands such as Mercedes-AMG, Volkswagen, and REWE.

During my internship at Coffee Fellows, I had the opportunity to support the marketing department in a dynamic and fast-paced environment. I contributed to a variety of marketing initiatives that spanned both traditional and digital channels. My tasks involved analyzing consumer behavior, gathering insights through surveys, and supporting product launches with digital campaigns. I also helped to manage marketing content and maintain organized data systems to improve operational efficiency.This role allowed me to work closely with cross-functional teams, from digital marketing to CRM, and exposed me to the practical side of marketing strategy within a rapidly growing, international business. It was an excellent opportunity to hone my skills in digital business, consumer engagement, and data-driven decision-making.